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Pokemon Go… To Sleep: Just The Facts

June 10, 2019 Digital Media Solutions

pokemon sleep

The Pokemon Company announced its plans to expand the Pokemon game to track users’ sleeping patterns.

Why Is The Pokemon Company Tracking Users’ Sleep?

The Pokemon Company CEO Tsunekazu Ishihara said the Pokemon Sleep game aims to “turn sleep into entertainment” and encourage healthy lifestyles. Pokemon Sleep will leverage users’ sleep patterns to train Pokemon.

The Pokemon Company is working with SELECT BUTTON, a video game developer, to create Pokemon Sleep, which is set to launch in 2020.

What Is The Pokemon Company Using To Track Sleep?

pokemon sleep

The Pokemon Company also announced their Pokemon Go+ Plus device, which allows users to play Pokemon Go without touching their phones. The GO+ Plus is a small, circular device that users can carry in pockets, hold or lay on their pillows.

The Pokemon Go+ Plus allows users to tap a button to spin Pokestops, locations where users can receive free items and catch Pokemon, TechCrunch noted, but it also houses a built-in accelerometer, which tracks sleep habits that can be sent to users’ phones via Bluetooth. Users can place the Pokemon Go+ Plus on their pillows to use their own sleep habits to collect and train new Pokemon.

As Pokemon Go expands to health and wellness, the game secures its position in users’ lives.

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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