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Buzz Kill: Marketing Phrases We Hate
Greetings, friends, and welcome to another edition of Buzz Kill, a (not so) regularly scheduled series wher...
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Most Recent Articles
Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers
Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.
Run For Good: Saucony Launches Instagram Relay Race
Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.
Google Ads Campaign Updates: Just The Facts
Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.
Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist
Carnival is partnering with Thrillist to produce a seven-episode content series to find the best comedian for on-ship entertainment.
Homeownership Trends For The First Half Of 2019
The housing market is ever-changing and, therefore, so are homeownership trends.
Angry Birds Takes On AR
Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.
Anti-Trust Investigation Into The Big 4: Just the Facts
The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
Facebook Cryptocurrency: Just The Facts
Facebook is introducing Libra, its very own cryptocurrency.
Amazon Small Sellers Shift: Just The Facts
Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.
TikTok Interest-Based Ads: Just The Facts
TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.
Search Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
Instagram Branded Content Ads: Just The Facts
Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.
Broadway Audiences Grow As Options And Activations Increase
Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.
Digital And Mobile Dominate U.S. Media Consumption
Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.
Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond
A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
Google Domain Diversity Change: Just The Facts
Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.
Snapchat Influencers In-App Store: Just The Facts
Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.
Political Ad Spending To Reach New High In 2020
Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.
First-Party Data Can Provide Consistency Amid Social Platform Changes
For brands to maintain control over their messaging, owning first-party data is the best approach.
Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram