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Siri And Alexa Get Married For Pride, Inclusion And European Tourism

May 13, 2019 Victoria Pallien

In a Romeo and Juliet type of affair, Apple’s Siri and Amazon’s Alexa get married to draw attention to EuroPride. EuroPride, the Vienna-based LGBTQ conference and party that is expected to welcome more than one million visitors this June, proves that “marriage is about love — not gender,” or AI brand for that matter.

Collaboration For Global Social Justice

This project celebrates the recent right for Austrians to marry whomever they please. As of January 1, 2019, same-sex marriages are legal in Austria.

Consumer Engagement Through Product Skills And Functions

Alexa users can download the Pride skill, which answers all sorts of Pride and celebration queries. Consumers who use both Amazon Alexa devices and iPhones can even marry their very own Alexa and Siri devices to each other, so they can witness the beauty of free love.

Interaction Via Social Media

YouTube channel explains the Siri-Alexa love story. With six short videos, this couple describes how they met, their first date, their wedding and their first home together.

This loving and celebratory cmapaign highlights an important social movement while promoting three well-known brands, including two that are ingrained in so many consumers’ daily lives.

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About the Author

Victoria Pallien

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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