In a Romeo and Juliet type of affair, Apple’s Siri and Amazon’s Alexa get married to draw attention to EuroPride. EuroPride, the Vienna-based LGBTQ conference and party that is expected to welcome more than one million visitors this June, proves that “marriage is about love — not gender,” or AI brand for that matter.
Collaboration For Global Social Justice
Consumer Engagement Through Product Skills And Functions
Alexa users can download the Pride skill, which answers all sorts of Pride and celebration queries. Consumers who use both Amazon Alexa devices and iPhones can even marry their very own Alexa and Siri devices to each other, so they can witness the beauty of free love.
Interaction Via Social Media
A YouTube channel explains the Siri-Alexa love story. With six short videos, this couple describes how they met, their first date, their wedding and their first home together.
This loving and celebratory cmapaign highlights an important social movement while promoting three well-known brands, including two that are ingrained in so many consumers’ daily lives.