Snapchat made influencer relationships more accessible with a new in-app feature.
What Is Snapchat’s New In-App Store For Influencers?
The new in-app Snapchat stores features allow social media influencers to sell merchandise directly on the social media platform. These in-app stores will be powered by Shopify and available for users by visiting influencers’ pages.
The in-app checkout option is limited to U.S.-based Snapchat users with international users redirected to a mobile website, necessary because of privacy and data requirements.
Why Did Snapchat Release An In-App Store For Influencers?
Snapchat competitors are monetizing their platforms, and Snapchat seems to be following their lead. For example, Instagram offers in-app checkout and shoppable tags, which may have pushed Snapchat to up their in-app shopping game.
How Do In-App Influencer Stores Affect Digital Marketers?
Because of the tremendous impact influencers can have on marketing strategies, social media platforms have begun to cater to these individuals. Now that brands can sell directly from influencers’ pages, brand marketers can quantify their overall relationship with influencers through their ROI.