On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.
How Does The New Snapchat Instant Create Tool Work?
According to Snapchat, the Instant Create tool is “an easy way for advertisers to create ads in three simple steps.” Advertisers can select their ad objectives (web visits, app installs or app visits), enter their business website URLs and select their targeting criteria.
Advertisers have the option to upload their own creative or allow Instant Create to pull in images from their websites and automatically leverage Snapchat’s most popular ad templates, further streamlining the ad creation process.
Can Everyone Use The New Snapchat Instant Create Tool?
The Snapchat Instant Create tool is now available for all advertisers in Snapchat’s self-serve ad platform, and it currently only supports Snap Ads.
Who Is The Target Audience For The Snapchat Instant Create Tool?
Snapchat designed Instant Create with smaller businesses that may be lacking in resources in mind. Snapchat’s Chief Business Officer Jeremi Gorman stated, “We are removing friction from our self-serve tools with products like Instant Create that decrease the time and creative investment required for smaller, resource-constrained advertisers.”
What Does The Introduction Of Snapchat’s Instant Create Tool Mean For Marketers?
Snapchat is part of a growing number of social media platforms that have taken action to make advertising simpler for brands. By making it more convenient for brands with limited resources to advertise, Snapchat has lowered the barrier to entry and should now be able to collect ad revenue from smaller brands that may not have otherwise advertised. As the trend of advertising convenience continues, marketers can look forward to increased advertising opportunities with the freedom to be more self-sufficient. And with the social landscape changing so rapidly, marketers can always work to build their first-party data to become even more self-reliant.