Home » Digital Marketing News » Social Advertising: 6 Best Practices for Campaign Strategy & Optimization
Google’s Local 3-Pack Changes Are Here
Perspectives from DMS Digital Agency SEO and paid search experts on the Google Local 3-Pack and location ex...
Error - something went wrong!
Most Recent Articles
Facebook’s Business Page Updates: Just The Facts
Facebook will remove select information sections – including Mission, Company Overview, Biography, Affiliation and Personal Interests – from all business pages.
California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019
California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.
ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo
Denny's won Father's Day marketing with a reverse influencer strategy that took a viral father and son duo from the couch to the diner booth.
Yelp Business Listing Enhancements: Just The Facts
Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.
Retailers Innovating To Strip Market Share From Google, Facebook, Amazon
There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.
Facebook Custom Audience Reach Estimates Are Back: Just The Facts
After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.
Perillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App
Perillo Travel, the tourism company known for its 1980s-90s TV commercials, will be partnering with other travel companies and expanding it’s virtual-reality focused campaigns.
Toys R Us Is Back: Just The Facts
Toys R Us will launch an ecommerce site and six new brick-and-mortar stores in time for the winter holidays.
The Rules Of Engagement For Social Comments
Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.
The Growing Wearables Market Offers Opportunities To Engage Consumers
The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.
Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers
By creating new options like direct-to-consumer and exclusive memberships for consumers to buy their items, toy manufacturers can create exclusivity and brand loyalty.
Free Trials Have A Positive Impact For Direct-To-Consumer Brands
By offering free trial periods and freebies, direct-to-consumer (DTC) brands can more effectively compete with the in-store retail experience.
Podcasts Are Growing And So Is Their Revenue Via A Number Of Innovations
As podcasts become more popular, subscription models and original content contribute to revenue gains.
Land Rover Launches New Multi-Platform Campaign For Latest Evoque Model
Land Rover’s new campaign for the 2020 Range Rover Evoque targets women and young city dwellers through a mix of different activations across platforms.
Instagram’s Explore Page Advertisements: Just The Facts
Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.
Jeep, Fox, The New York Times Among Brands Considered Most Patriotic
A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.
P&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits
P&G announced a partnership with Arianna Huffington’s Thrive Global to create digital and social media campaigns that use “micro-step habit stacking.”
Ultra-Personalized Travel: What Luxe Consumers Look For In 2019
Consumers look for more adventurous travel and aim for extreme personalization this year. Here are some tips to tap into this year’s travel trends.
Facebook Comment Ranking Update: Just The Facts
Facebook’s latest comment ranking update is an effort to improve relevancy and provide a high-quality user experience.
Taco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song