Despite benefiting from missions that resonate and strong foundations for storytelling, nonprofit organizations often struggle to overcome the challenge of small marketing teams and restrictive advertising budgets. But, creativity does not have to be stifled by limitations. When there’s a will to get the message out, a team with vision can find a way to stand out.
1. Create Unexpected Special Days Or Months To Help A Nonprofit Stand Out
To bring awareness to disease or other health conditions, non-profits often create special days or month-long events, sometimes partnering with stores to build awareness through promotions, discounts and free health screenings. But these special days can be overlooked when they have low awareness or little relevance to the cause or donor's lives. To create special days or months that are effective at building nonprofit awareness and fundraising, the events need to stand out. A celebration that is slightly unexpected may be better at getting noticed and driving results than a celebration that stays within the expected rules of nonprofits.
Digital Media Solutions helps nonprofits raise awareness and increase donor acquisition and retention with cost-per-donor based campaigns designed to meet fundraising objectives. Learn more about DMS nonprofit advertising campaigns.
2. Use Symbols To Represent Hope
Flowers, icons and colors can be used to represent hope or cures. In addition to raising funds for causes, the sale of items tied to causes can be displayed to show support and build cause awareness. When used within marketing and advertising, these symbols of hope can have stopping power.
3. Be Creative On Social Media
Social media campaigns that take advantage of the social platform's purpose while doing something a little bit different to surprise and delight audiences can result in significant engagement, with the potential for campaigns going viral.
4. Drinking For Causes
Nonprofits partnering with bars can often raise awareness and funds by creating special events and displaying materials that provide essential information, including proactive advice or real-life stories. Many bars will contribute a percent of sales to nonprofits and additional fundraising can be conducted simultaneously at the event.
5. Give Jobs To Supporters
Many donors want to be more involved so they feel as if they are part of the solution. Giving jobs that are connected with the solution can be a great way to create additional engagement that results in more hours and more dollars coming in.
6. Offer Significant Education Opportunities
Understanding often is the result of education, and those who understand the reasons for a cause are more likely to feel connected and want to donate. Don't be shy about offering education opportunities. Especially in today's Zoom-friendly world, opportunities to meet with experts can be great ways to educate and raise funds.
8. Give People A Reason To Dress Up
There's a reason why galas are so successful for nonprofit fundraising -- people love to dress up. But not every "gala" needs to be an expensive black-tie event. Consider creating a series of "dress up" events that fit the various profiles of your donors.
9. Leverage Nostalgia
Nostalgia is a great way to celebrate anniversaries, because people love to think back and remember fondly, celebrate or laugh at the past. But don't keep the nostalgia focused on just the nonprofits. Allow people to be nostalgic about their lives too -- especially if your audience steers older.
Reimagine the Win with DMS
Digital Media Solutions (DMS) works with organizations of all shapes and sizes to build and maximize databases, including:
- Performance Marketing & Full-Service Agency Services: Our omni-channel solutions are inclusive of lead generation, pay per call, search marketing, email marketing, cross-channel messaging, social media, display advertising and more.
- Member & Donor Acquisition: New, opted-in consumers expressly interested in hearing from you.
- Targeted, Performance-Based Campaigns: Including full-service email management with list cleansing, data append & suppression management.
- Cross-Channel Attribution & Continual Optimization: We can see where your best donors are coming from & find more just like them.