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DMS Education Insights: Most Popular Higher Education Programs By State

December 5, 2019 Digital Media Solutions

According to the H1 2019 Higher Education Inquiry Generation Review published by Digital Media Solutions® (DMS), the top five higher education program categories in H1 (January to June) 2019 were Health Professions and Related Programs; Business Management, Marketing and Related Support Services; Education; Psychology; and Mechanic and Repair Technology/Technicians. Analyzing updated data from January through September 2019 to determine the top higher education program for each state revealed similar patterns, with business and nursing programs dominating much of the country.

  • Business Administration and Management, General: Most popular higher education program spanning across Northeast, Southeast, Midwest and Northwest regions
  • Nursing/Registered Nurse: Common in Midwest and South Central states
  • Medical/Clinical Assistant: Popular along the Northeast coast and California
  • Arts and Sciences/Liberal Studies: Top higher education program in Alaska and Arizona
  • Medical Insurance Coding Specialist/Coder: Top higher education program in Kentucky
  • Welding Technology/Welder: Top higher education program in Oklahoma

Click here to download the snapshot report and see the top higher education program for each state.

Click here to download the snapshot report and see the top higher education program for each state.

DMS Education is an industry leader in matching schools with students who enroll and graduate. Using an extensive portfolio of owned-and-operated, education-focused properties and a diversified, multi-channel media mix, DMS Education provides predictable, scalable, reliable education marketing to a long list of traditional and for-profit colleges, trade schools, community colleges, boot camps, continuing education providers, OPMs and agencies.

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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