Travel Search Trends: What Consumers Are Looking For

May 7, 2019 Victoria Pallien

60% of consumers considering summer vacations have been looking into travel plans since February, according to Think With Google, but 46% hadn’t decided on destinations when they started researching.

What Consumers Rely On When Planning

travel customer reviews

When planning trips, 95% of consumers looking for travel say they trust online reviews from third-parties.

What Trusting Online Reviews Means For Digital Marketers

Highlight your brand’s satisfied customer reviews so new prospects can learn from others’ experiences. Promote your awards, reviews and other rankings to evoke a positive and trustworthy reputation. Pay close attention to popular review sites and provide feedback to reviews – both positive and negative – when appropriate.

Where Consumers Research Travel Options

For family vacations, couples travels, honeymoons and luxury travel, consumers research more on mobile devices than they do on desktops. While searching happens on mobile, consumers are three times more likely to book trips on desktop computers, likely because consumers find it easier to input their information on a larger screen.

What Multiple Screens Mean For Digital Marketers

Make sure your marketing initiatives are mobile optimized and have a seamless mobile-to-desktop experience. From your website to your email communications, everything should be easily digestible on both mobile and desktop, so you don’t accidentally lose prospects who view your marketing in only one format.

Where Consumers Want To Stay

33% of consumers will stay in vacation rentals instead of hotels after seeing photos of the location.

What The Desire For Visuals Means For Digital Marketers

Add photos to your paid search ads and any other marketing initiatives your brand is pursuing. Visuals can grasp consumer attention and pique their interest in your products or services.

As travel searches pick up and consumers grow antsy waiting for summer vacations, be sure to optimize your marketing to reach the right consumers at the right time with the right message by understanding what they search for and what they need to take action.

Reimagining Your Travel Marketing Win?

Contact Digital Media Solutions today.

About the Author

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.
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Digital Advertising Innovation Inspiration

Travel Search Trends: What Consumers Are Looking For

Top Searches: Why Consumers Travel & What Types Of Trips They Pursue

What Consumers Rely On When Planning

What Trusting Online Reviews Means For Digital Marketers

Where Consumers Research Travel Options

What Multiple Screens Mean For Digital Marketers

Where Consumers Want To Stay

What The Desire For Visuals Means For Digital Marketers

Reimagining Your Travel Marketing Win?

About the Author

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Travel Search Trends: What Consumers Are Looking For

Top Searches: Why Consumers Travel & What Types Of Trips They Pursue

What Consumers Rely On When Planning

What Trusting Online Reviews Means For Digital Marketers

Where Consumers Research Travel Options

What Multiple Screens Mean For Digital Marketers

Where Consumers Want To Stay

What The Desire For Visuals Means For Digital Marketers

Reimagining Your Travel Marketing Win?

About the Author

Previous Article

Next Article

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