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Top brands engage their audiences by honing in on topics relevant to consumers and prospective consumers. T...
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The OEP Insurance Trends infographic from DMS allows health insurance advertisers to more effectively target audiences and scale their customer bases.
Fitness brands have been able to grow by leveraging app usage, partnerships and a new zeal for at-home workouts.
Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.
Yahoo Shops is a digital marketplace offering consumers a personalized shopping experience and brands an innovative advertising platform.
CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.
Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.
Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.
Web push notifications & email are channels that provide marketers with enhanced opportunities to connect with consumers by utilizing a multichannel approach that capitalizes on the strengths of each.
Twitter has introduced Spaces, audio chat rooms that are very similar to new social media platform Clubhouse.
Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.
Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.
As more and more people get vaccinated, many consumers are planning trips and booking travel.
As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.
Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.
Home insurance brands use digital strategies and differentiation to reach consumers.
Health and wellness brands are poised for success moving forward, and consumers are increasingly comfortable with tapping into digital solutions to meet their healthcare needs.
Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”
Targeted push notifications for ecommerce websites drive conversions and consumer engagement through retargeting abandoned carts, sending personalized recommendations and engaging lapsed visitors.
By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.
Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.