About the AuthorFollow on Linkedin Visit Website More Content by Kathy Bryan
There are certain rules of survival in horror movies. Similarly, Google has its own set of rules. Learn how...
Most Recent Articles
The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.
Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.
As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.
Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.
The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.
The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.
Travel and hospitality will bounce back, and it’s likely to be more Earth-friendly, meaningful and across the open road.
With the release of the iPhone 12, a look back at the marketing campaigns that made Apple one of the most recognizable brands in the world.
Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.
This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.
Based on consumer lifestyle changes and new behaviors, DMS is predicting four trends for car insurance shopping in Q4 2020 and 2021.
As consumers continue gravitating toward online and mobile options for their shopping needs, Instagram has broadened its shopping features to IGTV and Reels.
Brands like ColourPop, Hostess and Reese’s are connecting to consumers this Halloween with engaging content campaigns and nostalgic product launches.
Walmart launches Walmart Insurance Services in time for Medicare open enrollment.
More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.
Although digital audio has seen a dip during the pandemic, it’s expected to bounce back while terrestrial radio continues to struggle.
A recent report on the state of email found that well-executed and thoughtful email campaigns continue to be an integral digital marketing strategy.
Latest automotive industry reports and predictions indicate a positive Q4 for automakers as sales begin to rise amidst widespread re-openings.
There is speculation in the tech industry that Apple is considering launching a search engine, but will it be a Google competitor or a part of the Apple ecosystem?
Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.