Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. DMS Insights: Digital Advertising News
    3. Creating Demand For Personalized Travel: What Luxe Consumers Look For

    Creating Demand For Personalized Travel: What Luxe Consumers Look For

    Published Date July 2, 2019

    Travel is becoming more personalized, less touristy and more adventurous. According to the Virtuoso Luxe Report, travel this year will be “inspired by a desire to experience new destinations in unusual ways.”

    Virtuoso, the agency that connects travelers with luxury travel agents, conducted their report by surveying its travel agencies and advisors in more than 50 countries about upcoming trends. The report revealed that luxury clients crave a deep level of one-of-a-kind experiences from specific car rentals to pre-ordered wine at restaurants. Here are the findings and suggestions for marketers.

    Top Luxe Travel Trends

    Social motivation, convenient transportation, unique accommodations, adventurous recreation and ethical conservation are the top five luxury travel trends for 2019, according to Virtuoso.

    Travel Motivation

    Social media has directly affected consumer motivation to travel, according to Virtuoso. It’s common for clients to book photography sessions, getting their own Instagrammable pictures to replace the ones they saw online, Virtuoso reported. Many travelers book sessions that emulate the culture of the location they’ve traveled to.

    How Travel Marketers Can Motivate Prospective Travelers

    If you’re marketing travel to affluent consumers, be sure to get on social media to influence travel decisions. Posts should include popular destinations and activities that your firm can turn into a reality for interested consumers.

    Convenient Transportation

    First-class seats on commercial planes are a favorite for luxe travelers as are the speedy VIP airport services that minimize stress during layovers or customs processes. Many high-end travelers splurge for private helicopter transfers to and from airports, cities and islands.

    How Travel Marketers Can Make Transportation Convenient

    Can your travel agency help consumers find VIP travel? Promote your different transportation options to give consumers comfortable travel.

    Unique Accommodations

    Non-traditional lodgings are growing in popularity for luxury travelers. From treehouse homes to igloos, travelers are interested in seeing the world from unique perspectives.

    How Travel Marketers Can Leverage Unique Accommodations

    Travel Marketers

    If your travel agency has connections with unique accommodations, share the news. Be sure consumers are well educated on the types of immersive experiences you can help them book.

    Adventurous Recreation

    Luxe travelers are accumulating adventurous bucket-list experiences, looking for tickets to major sporting events like the Olympics, private tours to the Vatican or appointments to buy status apparel and bags.

    How Travel Marketers Can Promote Recreation Travel

    Learn about the types of activities high-end travelers can partake in in top locations. Educate your firm on “bucket list” items, so you can give your travelers the experience of a lifetime.

    Ethical Conservation

    This year, luxury travelers are also portraying interest in animal-focused experiences, like visiting animal protection facilities. Plus, these high-end travelers express interest in animal welfare.

    How Travel Marketers Can Appeal With Conservation Travel

    Keep ethical companies in mind for consumers who express interest in fair trade experiences.

    As luxe travel plans change, marketing strategies need to adapt. Keep up to date with the type of activities and luxuries travelers are interested in, in addition to their values.

    Seeking New Ways To Maximize Your Customer Acquisition Efforts?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      First-Party Data Can Provide Consistency For Political Marketing Amid Social Platform Changes

      First-Party Data Can Provide Consistency For Political Marketing Amid Social Platform Changes

      For brands to maintain control over their messaging, owning first-party data is the best approach.

    • Next Article

      It's Important To Be Where Your Audience Is For Social Media Campaigns

      It's Important To Be Where Your Audience Is For Social Media Campaigns

      As Facebook bids users adieu, Instagram welcomes them with open arms.

    Most Recent Articles

    • What Is Happening With The Twitter Purchase?
      12 days ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      24 days ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      4 months ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      4 months ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      4 months ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      5 months ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    • Weight Loss & Wellness Brands Acquire New Customers By Scaling Their Multichannel Advertising
      over 1 year ago

      Weight Loss & Wellness Brands Acquire New Customers By Scaling Their Multichannel Advertising

      Weight loss advertisers have tapped into a mix of digital advertising solutions, including user-generated content (UGC), content marketing and digital solutions that encourage enrollments.

      Read Article

    • 4 Tips To Leverage Returns & Exchanges For More Sales

      4 Tips To Leverage Returns & Exchanges For More Sales

      With holiday shopping comes holiday returns, and savvy retailers must leverage the post-holiday return season to drive website visits, in-store traffic and incremental sales while collecting data.

      Read Article

    • How Ecommerce Advertising Can Address Supply Shortages & Shipping Delays During The Holiday Season
      over 1 year ago

      How Ecommerce Advertising Can Address Supply Shortages & Shipping Delays During The Holiday Season

      Brands that want to meet demand, scale revenues & have happy customers may find success by re-engaging audiences, promoting pick-up & delivery options & creating online experiences that drive loyalty.

      Read Article

    • Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

      Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

      People love a dog in a sweater. A bow on the cat. A tiny hat for the gerbil. But what are pet owners buying, where are they shopping and how can you best reach them?

      Read Article

    • Advertising To Encourage Car Sales During The Holidays

      Advertising To Encourage Car Sales During The Holidays

      As auto manufacturers and car dealerships start to embrace digital advertising more readily, holiday marketing campaigns are also an opportunity to reach a wider range of consumers.

      Read Article

    • What Is Propensity Marketing?

      What Is Propensity Marketing?

      Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 [email protected] Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.