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WhatsApp Introduces Status Ads: Just The Facts

September 27, 2019 Digital Media Solutions

Previously mentioned as a feature in development, Facebook, the parent company of WhatsApp, has announced that ads will appear in between WhatsApp Status stories in 2020.

What Is The WhatsApp Status Feature?

Like on Instagram, the WhatsApp’s Status feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours. Users can also share their WhatsApp Status updates on their Facebook stories.

Why Is WhatsApp Adding Status Ads?

Facebook paid more than $21 billion to acquire WhatsApp in 2014. And though they have successfully grown the WhatsApp user base to an estimated 500 million daily active users (DAUs) around the globe as of Q1 2019, WhatsApp has not yet been meaningfully monetized.

How Will WhatsApp Status Ads Display To WhatsApp Users?

WhatsApp AdsThe official WhatsApp Status ads announcement was made at the annual Facebook Marketing Summit in Rotterdam, Netherlands. Like ads within Instagram Stories, the WhatsApp Status ads are expected to take up the entire width of the screen, the same way a standard WhatsApp Status does. But rather than showing the name of the contact who shared the Status at the top of the screen, users will see the name of the advertising brand. If inclined, WhatsApp users can swipe up on an ad and be directed to the advertiser’s website for more information about the product or service being advertised.

Photo from Twitter

How Can Marketers Capitalize On WhatsApp’s New Status Ads?

Marketers advertising on WhatsApp have the opportunity to send more prospects to their product pages and to expand their customer bases. WhatsApp drives more than 60 billion messages per day. By placing ads in between WhatsApp Statuses, brands can increase consumer engagement, while further diversifying their digital marketing campaigns.  

 (As of 1/17/20, Facebook has decided to not move forward with ads on WhatsApp.)

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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