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A year of disruption leads to inspiring philanthropy from GM, as the heritage auto manufacturer prepares for a bright future with electric and autonomous vehicles.
The holiday shopping season is gearing up to be an online-heavy event, causing many traditional brick-and-mortar retailers to invest in their ecommerce offerings and overall presence.
Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.
Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.
The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.
Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.
The pandemic has synthesized the path forward for many brands that want to amplify their purposes and lead from the front.
The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.
The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.
This year’s holiday advertisements will probably look a little different, but we found six classic and innovative commercials that still resonate in 2020.
The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.
Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.
As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.
Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.
The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.
The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.
Travel and hospitality will bounce back, and it’s likely to be more Earth-friendly, meaningful and across the open road.
With the release of the iPhone 12, a look back at the marketing campaigns that made Apple one of the most recognizable brands in the world.
Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.
This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.