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You Are Too Smart to Not Leverage the Learnings of Others (Best Practices Roundup)

August 25, 2016 Kathy Bryan

Testing, analysis and optimization are essential components of marketing success. But there is no reason to start at the beginning every time. Other brands have tried to do what you’re doing right now. Some have succeeded, others have failed. Learn from them.

The DMS team manages millions of marketing dollars on behalf of our clients. Unlike many agencies that run difficult-to-track branding campaigns, we focus our efforts on measurable objectives like demand generation. As a result, we are continually testing, evaluating and optimizing our clients’ campaigns. And we’ve learned a lot along the way.

Throughout the year, we publish a series of performance marketing best practices that represent shortcuts to marketing triumph. They are always available at

Don’t waste time testing what those before you already know. Follow our performance marketing best practices instead.

Email Marketing Best Practices

Email marketing should be at the core of your cross-channel performance marketing efforts. A well-managed campaign establishes relationships with your prospects and nurtures them by delivering the right content at every stage of your sales funnel. Executed correctly email can boost your engagement and conversion rates, making it a powerful channel that drives results. Click here to read our email marketing best practices.

Landing Page Optimization Best Practices

Your landing page is a vital component of your campaign. The landing page should be where you send all prospects to complete the desired action, whether it be to fill out an information form or sign up for a webinar. If you can boost your conversion rate through landing page optimization, you’ll get more conversions for less money. Click here to view our landing page optimization best practices.

Mobile Marketing Best Practices

Americans are spending more time on mobile devices than ever before, and an overwhelming majority of mobile device owners use multiple screens to accomplish a task. This digital media landscape requires an increasingly cross-device and cross-channel marketing mindset to ensure touchpoints at every step of a consumer journey. Click here to read our mobile marketing best practices.

SEO Best Practices

SEO demands measured actions to land higher in the search engine results, so our best practices highlight our top actionable recommendations. From securing your site to creating a mobile-friendly environment, these are the steps marketers should take immediately to impact organic results. Click here to read our SEO best practices.

Social Advertising Best Practices

Social advertising budgets are rising at almost twice the speed of display and more than double the rate of search. In fact, spending for social advertising was up 26% YOY in 2015, and it’s predicted to rise an additional 26% this year to $13.43 billion. Growth like this is a clear indicator of intense competition, which means your campaigns need to be smart, efficient, targeted and engaging. Click here to view our social advertising best practices.


Not sure if you’re following performance marketing best practices as well as you should be?

Reach out to us for a free performance marketing campaign audit. We’ll take a look at what you’re doing now and give you pointers to maximize your efforts and achieve greater success. Click here to contact DMS.

About the Author

Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into an award-winning, full-service performance marketing company demonstrating incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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