Adam Sthay, DMS SVP Of Pay Per Call, In mThink: 4 Ways To Make Your Call Campaigns More Successful
The mThink website featured an article authored by DMS Senior Vice President of Pay Per Call Adam Sthay, titled “Top 4 Ways To Make Your Call Campaigns More Successful.” In the thought leadership piece, Sthay outlines four key tips needed to set up inbound call campaigns for long-term success, highlighting the importance of equal preparation on both the advertiser and publisher sides. mThink is an online publication which produces insightful content on media buying, direct response strategies, social media and mobile marketing.
A serial entrepreneur and call marketing expert, Sthay has a history of success in generating inbound calls from marketing data and offering a one-stop shop for publishers. As SVP of Pay Per Call for DMS, Sthay is responsible for actively scaling the DMS Call Marketplace, inclusive of transfers and inbound, web-generated calls and helping brands develop data-driven strategies to increase their campaign contact rates.