PerformanceIN published an executive thought leadership piece by DMS CTO, Jason “JR” Rudolph titled, “How Audience Intelligence and Data-Driven Marketing Drives Superior Results.”
In the article, Rudolph describes how “audience intelligence has positive implications for both advertisers and consumers,” with data signals emerging as a powerful way to re-activate, re-engage and retain target audiences. Rudolph said, “As advertisers head into a cookieless future, leveraging powerful first-party data and data signals may be the key to superior multi-channel advertising campaigns.”
Informed by years of experience in digital marketing, Rudolph also touched on a cookie-less future and noted, “cookies tend to be less effective when compared to real-time data strategies because they rely primarily on what has happened in the past.”
Rudolph is a highly regarded industry veteran known for his commitment to innovation. As CTO, Rudolph helps DMS leverage its first-party data assets to more efficiently connect consumers and advertisers, delivering strong advertising performance.
PerformanceIN is the leading global performance marketing publication, spotlighting the most important topics and trends throughout the measurable side of marketing.