Digital Marketing Innovation Inspiration

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Carolyn Harding

Carolyn Harding is an Associate Manager of Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns.

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  • TikTok For Business: Just The Facts

    TikTok For Business: Just The Facts

    As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

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  • Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

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  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

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  • Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

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  • Lacrosse Wins Big With Major Brands & Younger Audiences

    Lacrosse Wins Big With Major Brands & Younger Audiences

    With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

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  • 5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

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  • Father’s Day Marketing Sees Shift In Focus From Years Past

    Father’s Day Marketing Sees Shift In Focus From Years Past

    As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

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  • Spike In DTC Sales Influences Retail Brands To Transition Business Models

    Spike In DTC Sales Influences Retail Brands To Transition Business Models

    Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

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  • Facebook’s Customized Marketing Emails: Just The Facts

    Facebook’s Customized Marketing Emails: Just The Facts

    Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.

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  • Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

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  • The Return Of The Chicken Wars

    The Return Of The Chicken Wars

    Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

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  • Medical Alert Marketing Provides Examples Of Consistent Innovation

    Medical Alert Marketing Provides Examples Of Consistent Innovation

    Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

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  • DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

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  • Big Box Stores See Uptick In Ecommerce Sales

    Big Box Stores See Uptick In Ecommerce Sales

    As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

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  • Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

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  • QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers

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  • When & How The Travel Industry Will Recover

    When & How The Travel Industry Will Recover

    Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.

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  • As Face Mask Sales Skyrocket, Leading Brands Step In To Help

    As Face Mask Sales Skyrocket, Leading Brands Step In To Help

    Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today

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  • Instagram’s Live Donation Feature: Just The Facts

    Instagram’s Live Donation Feature: Just The Facts

    Just in time for #GivingTuesdayNow, Instagram has introduced a new live feature, providing users with a platform to raise funds for a multitude of nonprofits.

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