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Carolyn Harding

Carolyn Harding is an Associate Manager of Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • 2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    Major beer brands are launching innovative campaigns, and partnerships in order to reach consumers ahead of St. Patrick’s Day and Easter.

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  • Facebook Launching Newsletter Platform: Just The Facts

    Facebook Launching Newsletter Platform: Just The Facts

    Facebook’s pending self-publishing platform will give writers the opportunity to monetize their work, build out email lists and collect revenue.

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  • Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

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  • Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

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  • Meal Kit Wars: Innovating For Long-Term Growth

    Meal Kit Wars: Innovating For Long-Term Growth

    Major meal kit brands are getting creative in order to maintain the customer bases accumulated during the pandemic.

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  • 5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.

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  • Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

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  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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  • Google Question Hub: Just The Facts

    Google Question Hub: Just The Facts

    Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

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  • Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

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  • 2021 Paid Media Predictions For Digital Advertisers

    2021 Paid Media Predictions For Digital Advertisers

    DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

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  • Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.

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  • DTC & Subscription Brands Matched Consumer Needs In 2020

    DTC & Subscription Brands Matched Consumer Needs In 2020

    Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

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  • Consumers Seek Out Brands Displaying Corporate Social Responsibility

    Consumers Seek Out Brands Displaying Corporate Social Responsibility

    2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

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  • Digital Advertisers Create Stronger Engagement, Personalization & Transparency By Leveraging First-Party Data

    Digital Advertisers Create Stronger Engagement, Personalization & Transparency By Leveraging First-Party Data

    Brands are adjusting their digital advertising strategies to prioritize first-party data in order to connect with and convert audiences.

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  • Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19

    Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19

    Apple, Colgate and Huggies are among the latest brands to spotlight subscription services that reflect consumers’ evolving pandemic-related lifestyles.

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  • What Is Walmart Cookshop?

    What Is Walmart Cookshop?

    Walmart Cookshop will feature a shoppable video hub, allowing Walmart to connect with consumers and leverage its ecommerce offerings.

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  • Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers

    Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers

    The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.

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  • Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

    Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

    Recently analyzed auto insurance data from DMS reveals the emergence of new trends throughout the auto insurance industry, spreading across a variety of demographics.

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  • Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.

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