Digital Advertising Innovation Inspiration

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Carolyn Harding

Carolyn Harding is an Associate Manager of Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.

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  • What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    CPRA will introduce stronger data privacy rules, consumer control, businesses requirements and an independent enforcement agency.

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  • The Gadget Boom Of 2020 Poses A New Opportunity For Advertisers To Reach Consumers During Peak Holiday Season

    The Gadget Boom Of 2020 Poses A New Opportunity For Advertisers To Reach Consumers During Peak Holiday Season

    Due to increased time spent at home and evolving consumer interests, gadgets - both traditional and relevant to today’s climate - are in high demand.

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  • Consumers’ Shopping Priorities Have Changed Once Again, Shifting Toward Home Goods, Electronics & More

    Consumers’ Shopping Priorities Have Changed Once Again, Shifting Toward Home Goods, Electronics & More

    The pandemic has caused several waves of new shopping trends among audiences, with the latest shift showing increased interest in categories like toys, furniture, electronics and more.

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  • Advanced Technologies Connect Consumers & Drive Ecommerce Sales

    Advanced Technologies Connect Consumers & Drive Ecommerce Sales

    As consumers continue to rely on ecommerce amidst the ongoing pandemic, brands and retailers are incorporating new social activations and advanced technologies in order to reach shoppers.

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  • What Is Snapchat Vertical Navigation?

    What Is Snapchat Vertical Navigation?

    Snapchat’s latest feature updates compete with TikTok and create new opportunities for digital advertisers to connect with a growing audience.

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  • Dietary Supplement Demand Rises, Increasing Opportunities For Health & Wellness Advertisers Ahead Of Resolution Season

    Dietary Supplement Demand Rises, Increasing Opportunities For Health & Wellness Advertisers Ahead Of Resolution Season

    Consumer interest in health and wellness products continues to benefit dietary supplement brands, with studies showing that more people are investing in their physical and mental wellbeing.

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  • Ecommerce Sales To Hit New Highs Throughout The 2020 Holiday Shopping Season

    Ecommerce Sales To Hit New Highs Throughout The 2020 Holiday Shopping Season

    The consumer shift toward online offerings has continued to hasten, leading many industry professionals to predict a spike in ecommerce transactions during the holiday season.

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  • Lowe’s Rides The Ecommerce Wave To Reach Consumers During Early Holiday Season

    Lowe’s Rides The Ecommerce Wave To Reach Consumers During Early Holiday Season

    The holiday shopping season is gearing up to be an online-heavy event, causing many traditional brick-and-mortar retailers to invest in their ecommerce offerings and overall presence.

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  • Big Brands Increase Digital Ad Spend To Drive Results & Transparency

    Big Brands Increase Digital Ad Spend To Drive Results & Transparency

    Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.

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  • Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

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  • Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season

    Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season

    Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

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  • Instagram Expands Social Commerce To IGTV & Reels: Just The Facts

    Instagram Expands Social Commerce To IGTV & Reels: Just The Facts

    As consumers continue gravitating toward online and mobile options for their shopping needs, Instagram has broadened its shopping features to IGTV and Reels.

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  • Car Sales Climb As Auto Industry Prepares For Strong Rebound

    Car Sales Climb As Auto Industry Prepares For Strong Rebound

    Latest automotive industry reports and predictions indicate a positive Q4 for automakers as sales begin to rise amidst widespread re-openings.

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  • 2020 Sees Emergence Of New Trends In Higher Education Demand

    2020 Sees Emergence Of New Trends In Higher Education Demand

    The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

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  • DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

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  • LinkedIn’s New Healthcare Hub: Just The Facts

    LinkedIn’s New Healthcare Hub: Just The Facts

    By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

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  • The Return Of Non-Essential In-Store Shopping

    The Return Of Non-Essential In-Store Shopping

    As consumers begin venturing into physical stores, new shopping patterns have emerged.

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  • Loyalty Programs Evolve During COVID-19

    Loyalty Programs Evolve During COVID-19

    In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.

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  • Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

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