Digital Marketing Innovation Inspiration

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Carolyn Harding

Carolyn Harding is an Associate Manager of Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.

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  • Instagram Co-Watching: Just The Facts

    Instagram Co-Watching: Just The Facts

    With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

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  • Online Dating Goes Virtual In The Wake Of Social Distancing

    Online Dating Goes Virtual In The Wake Of Social Distancing

    As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.

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  • 135-Year-Old American Kennel Club Goes Digital

    135-Year-Old American Kennel Club Goes Digital

    More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.

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  • Reddit Introduces Trending Takeover: Just The Facts

    Reddit Introduces Trending Takeover: Just The Facts

    Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.

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  • Travel Insurance: Who, When & Why Travelers Buy

    Travel Insurance: Who, When & Why Travelers Buy

    For the travel insurance industry, today’s unpredictable world of events and ever-changing trends challenges marketers to understand their audience more than ever.

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  • 3 Slam Dunk March Madness Campaigns

    3 Slam Dunk March Madness Campaigns

    The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • S’More Dating App Focuses On Conversations, Not Selfies

    S’More Dating App Focuses On Conversations, Not Selfies

    In today’s crowded and competitive dating app industry, S’More enters the space with a unique and meaningful approach to finding your match.

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  • Content Marketing Wins: From Insurance To Blenders

    Content Marketing Wins: From Insurance To Blenders

    Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.

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  • Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations

    Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations

    Seventh Generation continues to promote its stance on climate change and encourage others to follow suit with its recent “Believe in a Seventh Generation” campaign.

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  • Mobile Search Increases Its Appeal To Advertisers

    Mobile Search Increases Its Appeal To Advertisers

    With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.

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  • U.S. Census Launches Multichannel, Innovative Ad Campaign To Increase Participation And Expand Audience Reach

    U.S. Census Launches Multichannel, Innovative Ad Campaign To Increase Participation And Expand Audience Reach

    The 2020 U.S. Census Bureau taps into multiple digital components and prioritizes diverse audiences.

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  • Verizon Media Launches Privacy-Focused OneSearch

    Verizon Media Launches Privacy-Focused OneSearch

    In a time where data privacy is top of mind for many consumers, OneSearch promises to stand out from the crowd as a privacy-focused search engine option.

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  • Clearing Up The Misconceptions Surrounding The Acne Product Industry

    Clearing Up The Misconceptions Surrounding The Acne Product Industry

    The acne product market has expanded, challenging marketers to create products that appeal to a diverse crowd.

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  • The Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions

    The Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions

    While solar is still a heavily debated topic, the solar energy industry has experienced a wave of growth and profitability, with several predictions of a bright future ahead.

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  • Quibi Promises Marketers The Future Of Video

    Quibi Promises Marketers The Future Of Video

    As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.

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  • Today’s Travel Industry Experiences A New Wave Of Trends

    Today’s Travel Industry Experiences A New Wave Of Trends

    From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.

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  • Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.

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  • What Is Reverse Positioning?

    What Is Reverse Positioning?

    Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.

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