Digital Marketing Innovation Inspiration

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Carolyn Harding

Carolyn Harding is an Associate Manager of Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • LinkedIn’s New Healthcare Hub: Just The Facts

    LinkedIn’s New Healthcare Hub: Just The Facts

    By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

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  • The Return Of Non-Essential In-Store Shopping

    The Return Of Non-Essential In-Store Shopping

    As consumers begin venturing into physical stores, new shopping patterns have emerged.

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  • Loyalty Programs Evolve During COVID-19

    Loyalty Programs Evolve During COVID-19

    In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.

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  • Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

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  • Shifts In Consumer Habits & Values Emerge As Pandemic Persists

    Shifts In Consumer Habits & Values Emerge As Pandemic Persists

    Recent studies show that consumers are prioritizing digital experiences, availability, essential items and convenience in regards to their shopping habits and overall values.

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  • As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

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  • Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

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  • Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

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  • Luxury Brands Develop Digital & Personalized Experiences To Scale

    Luxury Brands Develop Digital & Personalized Experiences To Scale

    The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

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  • Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns

    Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns

    As the pandemic continues, many major alcohol brands have debuted new marketing initiatives that reflect the current lifestyles consumers are experiencing.

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  • Big Brands Launch Marketing Activations Inspired By The ‘New Normal’

    Big Brands Launch Marketing Activations Inspired By The ‘New Normal’

    As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

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  • Car Dealerships Speed Up Adoption Of Digital Marketing & Sales Solutions

    Car Dealerships Speed Up Adoption Of Digital Marketing & Sales Solutions

    As the pandemic continues, auto dealers heavily relied on digital tools and processes to acquire new customers and adapt to evolving consumer habits in order to remain prosperous in the long-term.

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  • What Is Social Listening?

    What Is Social Listening?

    By performing social listening, brands can gather useful data on consumers, industry trends and overall brand perception.

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  • Effective UGC Campaigns Hint At A New Wave Of Digital Marketing

    Effective UGC Campaigns Hint At A New Wave Of Digital Marketing

    UGC has grown significantly in recent years, positioning itself as a beneficial approach to marketing, due to its authentic and real-life appeal for consumers.

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  • Amazon Dash Cart: Just The Facts

    Amazon Dash Cart: Just The Facts

    The latest shopping technology from Amazon gives consumers a seamless and safe grocery option during a time when the demand for cashier-less buying options is at an all-time high.

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  • Hulu Launches Direct Response Ad Format: Just The Facts

    Hulu Launches Direct Response Ad Format: Just The Facts

    Hulu has developed an interactive way for consumers to connect with brands through its streaming service.

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  • Growth Of BOPIS: The Future Of Ecommerce?

    Growth Of BOPIS: The Future Of Ecommerce?

    Prior to and during the current pandemic, BOPIS has experienced a spike in demand, leading many brands to hop on the bandwagon.

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  • Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns.

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  • TikTok For Business: Just The Facts

    TikTok For Business: Just The Facts

    As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

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  • Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

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