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Carolyn Harding

Carolyn Harding is an Associate Manager of Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • Twitter Fleet Ads: Just The Facts

    Twitter Fleet Ads: Just The Facts

    Twitter Fleet ads present advertisers with a new format to reach consumers as they continue leveraging social platforms to discover new products and services.

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  • 3 Brands Gear Up For Anticipated Record Breaking Father’s Day Sales

    3 Brands Gear Up For Anticipated Record Breaking Father’s Day Sales

    Father’s Day 2021 is expected to break sales records, inspiring brands and retailers to launch festive digital initiatives and campaigns.

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  • Dating Apps In A Post-Pandemic World: New Players & What To Expect

    Dating Apps In A Post-Pandemic World: New Players & What To Expect

    Major dating apps are expanding their platforms to promote vaccine signups and reflect the latest trends among users.

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  • 6 Brands Launch Inclusion & Diversity Initiatives Ahead Of 2021 Pride Month

    6 Brands Launch Inclusion & Diversity Initiatives Ahead Of 2021 Pride Month

    Major brands are supporting the LGBTQ community through digital campaigns, strategic partnerships and charitable initiatives.

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  • Facebook Live Shopping Fridays: Just The Facts

    Facebook Live Shopping Fridays: Just The Facts

    Facebook launched a new shoppable video format for brands looking to promote products and connect with audiences on a larger scale.

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  • Brands Encourage COVID Vaccine With Digital Promotions & Giveaways

    Brands Encourage COVID Vaccine With Digital Promotions & Giveaways

    In an effort to educate, raise awareness and stop the spread of COVID-19, major brands are running digital giveaways and promotions for vaccinated consumers.

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  • TikTok Lead Generation: Just The Facts

    TikTok Lead Generation: Just The Facts

    TikTok is introducing a new way for digital advertisers to drive customer acquisition and revenue through in-stream ads.

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  • New Certification For Health Insurance Advertisers From Google: Just The Facts

    New Certification For Health Insurance Advertisers From Google: Just The Facts

    Google is establishing stronger trust among consumers and more transparency among health insurance advertisers with its newest certification program.

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  • Google Product Reviews Algorithm Update: Just The Facts

    Google Product Reviews Algorithm Update: Just The Facts

    A recent Google algorithm update rewards and promotes product review content based on the level of in-depth research and analysis provided.

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  • Mental Health Awareness Month Sparks Meaningful Initiatives & Messaging From Major Brands

    Mental Health Awareness Month Sparks Meaningful Initiatives & Messaging From Major Brands

    As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.

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  • 5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom

    5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom

    Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.

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  • 4 Alcohol Brands Launching Digital Campaigns Ahead Of Cinco De Mayo

    4 Alcohol Brands Launching Digital Campaigns Ahead Of Cinco De Mayo

    As consumers seek fun, convenient and timely product offerings for Cinco de Mayo, alcohol brands are relying on innovative digital initiatives to stand out from the crowd and connect with audiences.

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  • LinkedIn Creator Mode: Just The Facts

    LinkedIn Creator Mode: Just The Facts

    Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.

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  • 2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers

    2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers

    With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.

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  • Yahoo Shops: Just The Facts

    Yahoo Shops: Just The Facts

    Yahoo Shops is a digital marketplace offering consumers a personalized shopping experience and brands an innovative advertising platform.

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  • What Are Virtual Influencers?

    What Are Virtual Influencers?

    Virtual influencers represent a growing trend of AI-generated brand ambassadors that marketers can leverage to connect with their audiences on social platforms.

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  • Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships

    Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships

    Targeting consumers seeking sweet treats this Easter, major candy brands are leveraging digital initiatives, strategic partnerships and popular social platforms to connect with their audiences.

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  • Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.

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  • Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.

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  • 2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    Major beer brands are launching innovative campaigns, and partnerships in order to reach consumers ahead of St. Patrick’s Day and Easter.

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