Charlene Sterphone

On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.

After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.

Reddit may be somewhat of an enigma for many enrollment marketers. In this article, we dive into three key ways to leverage Reddit for enrollment marketing.

On October 10, Facebook announced two new features designed to provide additional advertising opportunities to marketers ahead of the busy holiday shopping season.

On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.

On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.

The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.

On September 9, Microsoft Advertising announced the release of its product negative keyword conflicts report, designed to meet the needs of its shopping campaign advertisers.

Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.

On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.

We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.

Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.

Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.

On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.

We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.

Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.

Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.

Local libraries and booksellers have historically offered summer reading challenges to keep young readers engaged, but this year’s unique digital summer reading activations have expanded.

A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.