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Charlene Sterphone

Charlene Sterphone, Senior Marketing Manager A focused and highly motivated creative thinker, Charlene Sterphone develops, executes and reports on strategic marketing programs surrounding lead generation, paid search, email, social media, mobile targeting, SEO and compliance as Senior Marketing Manager for Digital Media Solutions (DMS). Throughout her diversified marketing career, Charlene has spent time in both the agency and direct corporate and start-up settings, including positions at Sparkroom, Education Dynamics and CBS Corporation, where she has seen success with digital and traditional marketing campaigns. As an analytical marketer, Charlene enjoys discovering new and innovative tools and techniques and using them to drive growth.

  • Overcoming The Skills Gap: Growth Of Non-Degree Programs

    Overcoming The Skills Gap: Growth Of Non-Degree Programs

    For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.

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  • Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.

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  • Facebook Expands Search Ad Placements: Just The Facts

    Facebook Expands Search Ad Placements: Just The Facts

    After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.

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  • 3 Key Ways To Leverage Reddit For Enrollment Marketing

    3 Key Ways To Leverage Reddit For Enrollment Marketing

    Reddit may be somewhat of an enigma for many enrollment marketers. In this article, we dive into three key ways to leverage Reddit for enrollment marketing.

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  • Facebook Introduces Customizable Holiday Ad Templates: Just The Facts

    Facebook Introduces Customizable Holiday Ad Templates: Just The Facts

    On October 10, Facebook announced two new features designed to provide additional advertising opportunities to marketers ahead of the busy holiday shopping season.

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  • Google Shopping Introduces New Features: Just The Facts

    Google Shopping Introduces New Features: Just The Facts

    On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.

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  • LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.

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  • The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.

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  • Microsoft Introduces Product Negative Keyword Conflicts Report: Just The Facts

    Microsoft Introduces Product Negative Keyword Conflicts Report: Just The Facts

    On September 9, Microsoft Advertising announced the release of its product negative keyword conflicts report, designed to meet the needs of its shopping campaign advertisers.

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  • Spotify Ad Studio Expands Targeting Options: Just The Facts

    Spotify Ad Studio Expands Targeting Options: Just The Facts

    Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.

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  • Microsoft Introduces Responsive Search Ads: Just The Facts

    Microsoft Introduces Responsive Search Ads: Just The Facts

    On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.

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  • New Higher Education Programs Of 2019: Top 5 Categories

    New Higher Education Programs Of 2019: Top 5 Categories

    We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.

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  • The Rise Of Cross-Platform Advertising For The 2020 Olympics

    The Rise Of Cross-Platform Advertising For The 2020 Olympics

    Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.

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  • Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.

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  • Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts

    Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts

    On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.

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  • Top 3 Emerging Higher Education Programs Of 2019

    Top 3 Emerging Higher Education Programs Of 2019

    We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.

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  • P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.

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  • Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.

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  • Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Local libraries and booksellers have historically offered summer reading challenges to keep young readers engaged, but this year’s unique digital summer reading activations have expanded.

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  • Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.

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