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Cliff Libby

Cliff Libby is the Executive Vice President and General Manager of Education at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018. An accomplished leader in higher education marketing, Libby comes to DMS with incredible experience in entrepreneurial and high-growth environments. Prior to joining DMS, Libby held management roles at CourseAdvisor – which was later rebranded to Avenue 100 Media – during its pivotal time as a Washington Post subsidiary. Libby started his career in admissions at Wheaton College Massachusetts and has since held executive leadership roles in a variety of software and technology service companies focused exclusively in higher education. Cliff graduated with a BA in American Studies from Wheaton College Massachusetts, and earned his MBA from Boston University Questrom School of Business. He resides in the Boston, MA area with his wife and children.

  • The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing

    The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing

    Education marketers must adapt to keep their schools competitive with free college programs, which are growing nationwide and beginning to embrace returning and non-traditional students.

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  • The Impact of ROI and Labor Data in Students’ College Decisions

    The Impact of ROI and Labor Data in Students’ College Decisions

    ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?

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  • Penn’s Role in the Rise of Online College Programs

    Penn’s Role in the Rise of Online College Programs

    How does the latest announcement from University of Pennsylvania about their new online bachelor’s degree reflect on the current needs of online students?

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  • Top 5 Online Higher Education Programs: Student Recruitment and Employment Trends

    Top 5 Online Higher Education Programs: Student Recruitment and Employment Trends

    We analyzed the top five highest volume online higher education programs of Q2 2018 plus conversion rates and projected employment growth.

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  • 17 Awesome Education-Related Advertising & Marketing Campaigns from 2017

    17 Awesome Education-Related Advertising & Marketing Campaigns from 2017

    The education-related marketing campaigns from 2017 are the best yet. Take a look at the best advertising from higher education institutions.

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