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Erin Sweeney

Erin Sweeney is a freelance writer and professional educator. Throughout her 12 years of experience in secondary education, she has taught advanced composition, business communications and research methodology. Erin has a keen interest in psychology and the science of motivation. She received her Bachelor of Arts Degree in English Literature from Saint Anselm College and a Master’s in Education from Plymouth State University. Through research and writing, Erin contributes to DMS Insights with informative articles surrounding the digital and performance marketing industries.

  • Brands Know Moms Matter, On Mother’s Day And All Year Long

    Brands Know Moms Matter, On Mother’s Day And All Year Long

    Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

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  • Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

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  • WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

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  • Pest Control Companies Promote Content To Acquire Customers

    Pest Control Companies Promote Content To Acquire Customers

    Pest control companies use content marketing on websites and social channels to drive traffic to online platforms and increase customer acquisition.

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  • Lotteries Emphasize Fun & CSR With Social Media Campaigns

    Lotteries Emphasize Fun & CSR With Social Media Campaigns

    The lottery sells dreams, and as the pandemic stretches on, many are buying. State lotteries are ramping up their websites, apps and social media activations to market to these dreamers.

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  • Ecommerce Platforms Help CPG Brands Find Audiences

    Ecommerce Platforms Help CPG Brands Find Audiences

    CPG brands use dynamic ecommerce platforms to optimize online sales from shoppers looking for comfort.

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  • CPG Snack Brands Deploy Social Media Campaigns

    CPG Snack Brands Deploy Social Media Campaigns

    Snack food brands use social media activations to gain attention from shoppers looking for comfort & entertainment.

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  • 4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season

    4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season

    Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.

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  • Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.

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  • How Gift Basket Brands Are Advertising This Valentine’s Day

    How Gift Basket Brands Are Advertising This Valentine’s Day

    Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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  • The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

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  • Fitness & Wellness Brands Leverage The Popularity Of Apps

    Fitness & Wellness Brands Leverage The Popularity Of Apps

    Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

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  • Brands And Retailers Offer Holiday Magic With Virtual Holiday Experiences

    Brands And Retailers Offer Holiday Magic With Virtual Holiday Experiences

    Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.

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  • Don't Worry About Your Thanksgiving Dinner: It's Insured

    Don't Worry About Your Thanksgiving Dinner: It's Insured

    CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

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  • New Online Shopping Trend: At-Home Medical Testing

    New Online Shopping Trend: At-Home Medical Testing

    At-home medical testing companies Let’sGetChecked and Everlywell are seeing explosive growth in online sales, using digital platforms and marketing to scale up revenue.

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  • Amazon, Kohls And Peloton Rely On Digital Channels This Holiday Season

    Amazon, Kohls And Peloton Rely On Digital Channels This Holiday Season

    Amazon, Kohls, Etsy and Peloton are leaning heavily on their digital channels this holiday season to connect with consumers emotionally and to alert them to sales events throughout the season.

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  • Ecommerce Continues Rapid Growth For Home, Fitness & Lifestyle Brands

    Ecommerce Continues Rapid Growth For Home, Fitness & Lifestyle Brands

    Trends like shopping for the home, fitness and beauty, continue to push ecommerce to new levels.

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  • Brands Eye Homeschooling Families As Growing Consumer Segment

    Brands Eye Homeschooling Families As Growing Consumer Segment

    Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

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  • Baby Boomers Are Online, And Brands Are Following

    Baby Boomers Are Online, And Brands Are Following

    The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.

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