Digital Marketing Innovation Inspiration

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Erin Sweeney

Erin Sweeney is a freelance writer and professional educator. Throughout her 12 years of experience in secondary education, she has taught advanced composition, business communications and research methodology. Erin has a keen interest in psychology and the science of motivation. She received her Bachelor of Arts Degree in English Literature from Saint Anselm College and a Master’s in Education from Plymouth State University. Through research and writing, Erin contributes to DMS Insights with informative articles surrounding the digital and performance marketing industries.

  • Brands Eye Homeschooling Families As Growing Consumer Segment

    Brands Eye Homeschooling Families As Growing Consumer Segment

    Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

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  • Baby Boomers Are Online, And Brands Are Following

    Baby Boomers Are Online, And Brands Are Following

    The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.

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  • Alternative Halloween Experiences Connect Brands & Parents

    Alternative Halloween Experiences Connect Brands & Parents

    Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.

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  • Genre-Specific Food Apps & Platforms Increase In Popularity

    Genre-Specific Food Apps & Platforms Increase In Popularity

    Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.

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  • Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.

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  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

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  • Serial Returner: The Next Frontier Of Online Shoppers

    Serial Returner: The Next Frontier Of Online Shoppers

    To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.

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  • Walmart+: Just The Facts

    Walmart+: Just The Facts

    Walmart is developing a paid membership program for online shopping called Walmart+ to compete with Amazon Prime.

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  • Brands’ Social Responsibility Campaigns Focus On Water Quality And Conservation

    Brands’ Social Responsibility Campaigns Focus On Water Quality And Conservation

    Several brands have launched social responsibility campaigns committed to improving water quality and supply, while creating goodwill with like-minded consumers.

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  • California Initiative To Pay College Students For Service: Just The Facts

    California Initiative To Pay College Students For Service: Just The Facts

    Eight California universities will participate in a pilot program to pay college students for community service work.

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  • Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.

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  • US Navy To Increase Education Spending: Just The Facts

    US Navy To Increase Education Spending: Just The Facts

    The navy has proposed more than $300 million in education funding and tied career advancement to continuing education, creating an opportunity for education marketing.

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  • What Is Intelligent Tracking Prevention, And How Is It Evolving?

    What Is Intelligent Tracking Prevention, And How Is It Evolving?

    Safari’s Intelligent Tracking Prevention (ITP) is a privacy feature to protect users against third-party tracking. Firefox has a similar feature, and Chrome is developing one in their Privacy Sandbox.

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