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Jeff Meola

Jeff Meola is the Consumer Insights & Marketing Analytics Director at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019

    Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019

    Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.

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  • Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers

    Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers

    Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.

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  • Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.

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  • New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.

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  • Higher Education Conversion Rates Increase In 2018

    Higher Education Conversion Rates Increase In 2018

    Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.

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  • Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends

    Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.

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  • Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.

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  • Top 3 Business Programs: Student Recruitment and Employment Trends

    Top 3 Business Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.

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  • 2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?

    2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?

    How will the holiday season fare against tariffs? As shoppers ditch the stores for the web, read up on expectations for this holiday shopping season.

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  • Generation Zers: What the New Target Audience Wants

    Generation Zers: What the New Target Audience Wants

    Many brands are now targeting the youngest audience around, Generation Z. With Gen Z’s love of the online world, see how digital marketing can reach and influence these individuals.

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  • Increase in Year-Over-Year Demand for Higher Education in Q2

    Increase in Year-Over-Year Demand for Higher Education in Q2

    What shifted in Q2 of 2018 for higher education inquiry generation? Check out these facts to learn what you need to know.

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  • On-Demand Webinar: Lead Scoring: The Path to Efficient Marketing and Sales

    On-Demand Webinar: Lead Scoring: The Path to Efficient Marketing and Sales

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  • Lead Scoring: What Is It & How Does It Work?

    Lead Scoring: What Is It & How Does It Work?

    Lead scoring, combined with marketing automation software like Sparkroom, allows you to develop efficiency-focused marketing strategies and tactics.

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  • Education Volume Up in Q1

    Education Volume Up in Q1

    What shifted in Q1 of 2018 for higher education inquiry generation? Check out these observations to learn what you need to know.

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  • On-Demand Webinar: The DMS 2017 Year-End Higher Education Inquiry Generation Review

    On-Demand Webinar: The DMS 2017 Year-End Higher Education Inquiry Generation Review

    DMS discusses overall trends in the inquiry generation and student acquisition activities of higher education institutions

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  • Inquiry Volume Up & 6 More Higher Education Lead Generation Trends

    Inquiry Volume Up & 6 More Higher Education Lead Generation Trends

    Higher education marketing never stays the same for long. Recent trends include rising inquiry volume & conversion rates, growing online format & third-party channel share.

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  • Implementation of Secondary Radius Geotargeting Strategy Proven to Help Balance Inquiry Flow

    Implementation of Secondary Radius Geotargeting Strategy Proven to Help Balance Inquiry Flow

    After reviewing the historical success rates for a school that needed to boost volume for a growing, hands-on program and scale back on volume for a slowing program, a secondary radius was defined.

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  • The Best Laid Plans of Mice, Men and Cross-Channel Marketing

    The Best Laid Plans of Mice, Men and Cross-Channel Marketing

    Because marketing is no longer static, the best laid plans of (mice, men and) cross-channel marketing often go awry. Use the tips below to better prepare, plan and adapt your campaigns when they do!

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