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Jennifer Chang

After receiving her Bachelor’s Degree in Media Communications from the University of Delaware, Jennifer Chang embraced the world of all things media and digital marketing. Beginning with an internship at McCann Health New Jersey, Jennifer analyzed data and statistics for clients’ websites, researched competitors and conducted market research. Finding a natural fit in Digital Media Solutions (DMS), Jennifer joined the team as a Marketing Strategist, where she uses her high motivation and keen eye for detail to provide support on division-specific marketing campaigns and various advertising lead generation initiatives. She is also a valuable contributor – both writing and editing – for DMS Insights, and enjoys working alongside a team of like-minded individuals.

  • 3 Memorable Lunar New Year Marketing Campaigns Of 2020

    3 Memorable Lunar New Year Marketing Campaigns Of 2020

    Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.

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  • 3 Empowering Senior Enablement Marketing Campaigns

    3 Empowering Senior Enablement Marketing Campaigns

    Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.

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  • 5 Strategic And Unique Furniture Campaigns

    5 Strategic And Unique Furniture Campaigns

    Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.

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  • What Is An Interactive Voice Ad?

    What Is An Interactive Voice Ad?

    Interactive voice ads are a new advertising format that allows users to have conversations with ad content.

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  • Bachelor-Level Higher Education Programs Drove Most Conversions For The Business Category In 2019

    Bachelor-Level Higher Education Programs Drove Most Conversions For The Business Category In 2019

    Higher education business program inquiry volume increased in 2019, with bachelor-level programs driving the most conversions, according to the 2019 Report On The State Of Business Education Demand.

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  • Snapchat’s New Trailer Reaction Lens: Just The Facts

    Snapchat’s New Trailer Reaction Lens: Just The Facts

    In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.

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  • The Most Memorable Brand Wars Of 2019

    The Most Memorable Brand Wars Of 2019

    In 2019, many brands have duked it out to captivate their audiences in exciting ways.

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  • Whale By Facebook: Just The Facts

    Whale By Facebook: Just The Facts

    In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.

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  • 5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.

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  • Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.

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  • 5 Jolly & Memorable Holiday Car Campaigns

    5 Jolly & Memorable Holiday Car Campaigns

    Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.

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  • The Cola Wars – Which Brand Dominates?

    The Cola Wars – Which Brand Dominates?

    Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.

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  • Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.

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  • Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.

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  • Facebook’s New Interactive Ad Options: Just The Facts

    Facebook’s New Interactive Ad Options: Just The Facts

    In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.

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  • Home Security Marketing: Standing Out From The Crowd

    Home Security Marketing: Standing Out From The Crowd

    Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.

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  • Wrangler Debuts Its First-Ever Global Campaign

    Wrangler Debuts Its First-Ever Global Campaign

    Wrangler captures the cowboy spirit with their new, first-ever global advertising campaign.

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  • WhatsApp Introduces Status Ads: Just The Facts

    WhatsApp Introduces Status Ads: Just The Facts

    Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app’s Status feature.

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  • Connecting With Consumers Through Unique Pest Control Campaigns

    Connecting With Consumers Through Unique Pest Control Campaigns

    Through unique commercials and social media channels, pest control companies create shared interactions with their audience.

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  • How Technology Is Impacting The Way Fans Watch MLB’s World Series Games

    How Technology Is Impacting The Way Fans Watch MLB’s World Series Games

    The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.

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