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Jennifer Chang

After receiving her Bachelor’s Degree in Media Communications from the University of Delaware, Jennifer Chang embraced the world of all things media and digital marketing. Beginning with an internship at McCann Health New Jersey, Jennifer analyzed data and statistics for clients’ websites, researched competitors and conducted market research. Finding a natural fit in Digital Media Solutions (DMS), Jennifer joined the team as a Marketing Strategist, where she uses her high motivation and keen eye for detail to provide support on division-specific marketing campaigns and various advertising lead generation initiatives. She is also a valuable contributor – both writing and editing – for DMS Insights, and enjoys working alongside a team of like-minded individuals.

  • Whale By Facebook: Just The Facts

    Whale By Facebook: Just The Facts

    In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.

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  • 5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.

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  • Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.

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  • 5 Jolly & Memorable Holiday Car Campaigns

    5 Jolly & Memorable Holiday Car Campaigns

    Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.

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  • The Cola Wars – Which Brand Dominates?

    The Cola Wars – Which Brand Dominates?

    Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.

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  • Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.

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  • Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.

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  • Facebook’s New Interactive Ad Options: Just The Facts

    Facebook’s New Interactive Ad Options: Just The Facts

    In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.

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  • Home Security Marketing: Standing Out From The Crowd

    Home Security Marketing: Standing Out From The Crowd

    Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.

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  • Wrangler Debuts Its First-Ever Global Campaign

    Wrangler Debuts Its First-Ever Global Campaign

    Wrangler captures the cowboy spirit with their new, first-ever global advertising campaign.

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  • WhatsApp Introduces Status Ads: Just The Facts

    WhatsApp Introduces Status Ads: Just The Facts

    Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app’s Status feature.

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  • Connecting With Consumers Through Unique Pest Control Campaigns

    Connecting With Consumers Through Unique Pest Control Campaigns

    Through unique commercials and social media channels, pest control companies create shared interactions with their audience.

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  • How Technology Is Impacting The Way Fans Watch MLB’s World Series Games

    How Technology Is Impacting The Way Fans Watch MLB’s World Series Games

    The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.

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  • Kicking Off The NFL’s 100th Season With New And Old Partnerships

    Kicking Off The NFL’s 100th Season With New And Old Partnerships

    Various brands have partnered up with the NFL in celebration of its 100th season.

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  • 7 Frightfully Amazing Halloween Marketing Campaigns

    7 Frightfully Amazing Halloween Marketing Campaigns

    Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.

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  • New Higher Education Programs Of 2019

    New Higher Education Programs Of 2019

    Colleges and universities are introducing new programs to better fit the needs of students and employers.

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  • The Benefits Of Alleviating Consumers’ Worries Through Direct-To-Consumer Selling

    The Benefits Of Alleviating Consumers’ Worries Through Direct-To-Consumer Selling

    Companies maximize their reach to consumers and help lessen their everyday difficulties through DTC selling.

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  • General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

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