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Jonathan Katz

An experienced serial entrepreneur in mobile and digital marketing, Jonathan Katz’s expertise consists of an extremely proven track record in search, social and programmatic media. Throughout his 20+ year career, he has scaled start-ups and brands across health insurance, government services, automotive, careers, education, consumer finance and politics. As Chief Media Officer for Digital Media Solutions (DMS), Jonathan provides technical direction across the company in areas of marketing automation, product development, machine language learning, architecture and software technology. He leads the team working across the firm’s diverse set of divisions to drive new product innovation and strategic positioning and also oversees customer acquisition teams across all media channels. Always striving to remain innovative, Jonathan is now charting a new path via artificial intelligence marketing in performance media that will revolutionize the industry.

  • Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

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  • First-Party Data Can Provide Consistency Amid Social Platform Changes

    First-Party Data Can Provide Consistency Amid Social Platform Changes

    For brands to maintain control over their messaging, owning first-party data is the best approach.

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  • Google Chrome Ad Blocking Expansion: Just the Facts

    Google Chrome Ad Blocking Expansion: Just the Facts

    Google Chrome’s ad blocking will soon expand past North America and Europe, making global consumers privy to a higher quality user experience when surfing the web.

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  • Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.

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  • Facebook Beta Testing Ads in Search Results Pages: What to Know

    Facebook Beta Testing Ads in Search Results Pages: What to Know

    In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.

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  • Hulu’s Programmatic Marketplace: What to Know

    Hulu’s Programmatic Marketplace: What to Know

    Hulu plans to make TV advertising more efficient with their introduction of a new programmatic marketplace starting January 1. Here’s what you need to know.

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  • The Walt Disney Company + Google Ad Manager: What to Know

    The Walt Disney Company + Google Ad Manager: What to Know

    Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.

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  • Instagram Promote for Stories: What to Know

    Instagram Promote for Stories: What to Know

    Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.

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  • Facebook Collections Ad Testing: What to Know

    Facebook Collections Ad Testing: What to Know

    An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.

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  • Facebook Ads Update: A New Way to Market and Sell During the Holidays

    Facebook Ads Update: A New Way to Market and Sell During the Holidays

    Facebook introduced new updates to their advertising services just in time for brands to market their products for the holiday season.

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  • Facebook Removes Discriminatory Ad Targeting

    Facebook Removes Discriminatory Ad Targeting

    To eliminate any discriminatory ad targeting, Facebook is removing 5,000 targeting options from their advertising tools. See what Facebook is removing to navigate your social media marketing campaigns

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  • WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform

    WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform

    Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.

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  • Killi: Is This #YourDataRevolution?

    Killi: Is This #YourDataRevolution?

    Killi is an app that directly connects consumers with brands that want their data. Because Killi data comes directly from consumers, the data is GDPR compliant & can be used in Facebook.

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  • The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.

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  • Pandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know

    Pandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know

    Pandora has acquired and integrated AdsWizz, the global digital audio advertising solution provider, providing easy, programmatic ad purchasing for advertisers.

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  • When to Bring in the Experts: Paid Search

    When to Bring in the Experts: Paid Search

    Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.

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  • Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.

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  • Snapchat and Nielsen Ad Targeting: What to Know

    Snapchat and Nielsen Ad Targeting: What to Know

    As Snapchat and Nielsen work together, the platform’s ad targeting should improve, pairing relevant content to interested consumers, potentially increasing conversion rates.

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  • The Future of Advertising: Deploying Technology to Maximize Yield

    The Future of Advertising: Deploying Technology to Maximize Yield

    The advertising of the future is no longer just about achieving an ROI. It’s about maximizing yield… making eight with four instead of nine with six. It’s about using data to predict the future

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