Jonathan Katz

An experienced serial entrepreneur in mobile and digital marketing, Jonathan Katz’s expertise consists of an extremely proven track record in search, social and programmatic media. Throughout his 20+ year career, he has scaled start-ups and brands across health insurance, government services, automotive, careers, education, consumer finance and politics. As Chief Media Officer for Digital Media Solutions (DMS), Jonathan provides technical direction across the company in areas of marketing automation, product development, machine language learning, architecture and software technology. He leads the team working across the firm’s diverse set of divisions to drive new product innovation and strategic positioning and also oversees customer acquisition teams across all media channels. Always striving to remain innovative, Jonathan is now charting a new path via artificial intelligence marketing in performance media that will revolutionize the industry.

Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
First-Party Data Can Provide Consistency Amid Social Platform Changes

For brands to maintain control over their messaging, owning first-party data is the best approach.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Google Chrome Ad Blocking Expansion: Just the Facts

Google Chrome’s ad blocking will soon expand past North America and Europe, making global consumers privy to a higher quality user experience when surfing the web.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Bing Ads’ AI-Powered Performance Insights: Just the Facts

Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Facebook Beta Testing Ads in Search Results Pages: What to Know

In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Hulu’s Programmatic Marketplace: What to Know

Hulu plans to make TV advertising more efficient with their introduction of a new programmatic marketplace starting January 1. Here’s what you need to know.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
The Walt Disney Company + Google Ad Manager: What to Know

Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Instagram Promote for Stories: What to Know

Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Facebook Collections Ad Testing: What to Know

An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Facebook Ads Update: A New Way to Market and Sell During the Holidays

Facebook introduced new updates to their advertising services just in time for brands to market their products for the holiday season.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Facebook Removes Discriminatory Ad Targeting

To eliminate any discriminatory ad targeting, Facebook is removing 5,000 targeting options from their advertising tools. See what Facebook is removing to navigate your social media marketing campaigns
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform

Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Killi: Is This #YourDataRevolution?

Killi is an app that directly connects consumers with brands that want their data. Because Killi data comes directly from consumers, the data is GDPR compliant & can be used in Facebook.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Pandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know

Pandora has acquired and integrated AdsWizz, the global digital audio advertising solution provider, providing easy, programmatic ad purchasing for advertisers.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
When to Bring in the Experts: Paid Search

Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Amazon and Yext: What to Know about Alexa’s Expansion

Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Snapchat and Nielsen Ad Targeting: What to Know

As Snapchat and Nielsen work together, the platform’s ad targeting should improve, pairing relevant content to interested consumers, potentially increasing conversion rates.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
The Future of Advertising: Deploying Technology to Maximize Yield

The advertising of the future is no longer just about achieving an ROI. It’s about maximizing yield… making eight with four instead of nine with six. It’s about using data to predict the future
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
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Jonathan Katz

Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

First-Party Data Can Provide Consistency Amid Social Platform Changes

For brands to maintain control over their messaging, owning first-party data is the best approach.

Google Chrome Ad Blocking Expansion: Just the Facts

Google Chrome’s ad blocking will soon expand past North America and Europe, making global consumers privy to a higher quality user experience when surfing the web.

Bing Ads’ AI-Powered Performance Insights: Just the Facts

Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.

Facebook Beta Testing Ads in Search Results Pages: What to Know

In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.

Hulu’s Programmatic Marketplace: What to Know

Hulu plans to make TV advertising more efficient with their introduction of a new programmatic marketplace starting January 1. Here’s what you need to know.

The Walt Disney Company + Google Ad Manager: What to Know

Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.

Instagram Promote for Stories: What to Know

Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.

Facebook Collections Ad Testing: What to Know

An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.

Facebook Ads Update: A New Way to Market and Sell During the Holidays

Facebook introduced new updates to their advertising services just in time for brands to market their products for the holiday season.

Facebook Removes Discriminatory Ad Targeting

To eliminate any discriminatory ad targeting, Facebook is removing 5,000 targeting options from their advertising tools. See what Facebook is removing to navigate your social media marketing campaigns

WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform

Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.

Killi: Is This #YourDataRevolution?

Killi is an app that directly connects consumers with brands that want their data. Because Killi data comes directly from consumers, the data is GDPR compliant & can be used in Facebook.

The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.

Pandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know

Pandora has acquired and integrated AdsWizz, the global digital audio advertising solution provider, providing easy, programmatic ad purchasing for advertisers.

When to Bring in the Experts: Paid Search

Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.

Amazon and Yext: What to Know about Alexa’s Expansion

Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.

Snapchat and Nielsen Ad Targeting: What to Know

As Snapchat and Nielsen work together, the platform’s ad targeting should improve, pairing relevant content to interested consumers, potentially increasing conversion rates.

The Future of Advertising: Deploying Technology to Maximize Yield

The advertising of the future is no longer just about achieving an ROI. It’s about maximizing yield… making eight with four instead of nine with six. It’s about using data to predict the future