Kathy Bryan

Kathy Bryan is the EVP, Head of Corporate Marketing at Digital Media Solutions (DMS). In this role, Kathy is responsible for all aspects of marketing and communications for DMS, the largest single entry point for marketers seeking scalable and reliable, martech-enabled digital media distribution.

Alternative Search Engines: Do They Matter To Digital Marketers?

Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Cruise Marketing: Competition Drives Messaging Innovation

The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Google Search News: Just The Facts

Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Microsoft Audience Network Targeting Solutions: Just The Facts

In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
An A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns

Whether representing cities, regions or entire countries, travel bureau marketing professionals are responsible for pleasing everyone.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
The CBD Market: Who, What, Where, Why & How

The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Google’s Long Game: No-Click Searches

In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
What Is Propensity Marketing?

Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Facebook Special Ad Audience: Just The Facts

Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Proactive Email List Building Drives Record Political Fundraising

Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Paid Search Remains Popular Channel Across Verticals

In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Shopper Marketing For Today’s Digital World

Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?

Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster.

The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods

Although veggie burgers are not new, the $13 billion invested in the plant-based food industry during the last two years has revolutionized vegetarian options, taking plant-based products mainstream.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Yelp Business Listing Enhancements: Just The Facts

Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
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Kathy Bryan

Alternative Search Engines: Do They Matter To Digital Marketers?

Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.

Cruise Marketing: Competition Drives Messaging Innovation

The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”

Google Search News: Just The Facts

Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.

Microsoft Audience Network Targeting Solutions: Just The Facts

In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.

An A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns

Whether representing cities, regions or entire countries, travel bureau marketing professionals are responsible for pleasing everyone.

Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

The CBD Market: Who, What, Where, Why & How

The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

Google’s Long Game: No-Click Searches

In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

What Is Propensity Marketing?

Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.

P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.

Facebook Special Ad Audience: Just The Facts

Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

Proactive Email List Building Drives Record Political Fundraising

Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.

Paid Search Remains Popular Channel Across Verticals

In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.

Shopper Marketing For Today’s Digital World

Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.

Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?

Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.

Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster.

The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.

Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods

Although veggie burgers are not new, the $13 billion invested in the plant-based food industry during the last two years has revolutionized vegetarian options, taking plant-based products mainstream.

Yelp Business Listing Enhancements: Just The Facts

Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.