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Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into an award-winning, full-service performance marketing company demonstrating incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • The CBD Market: Who, What, Where, Why & How

    The CBD Market: Who, What, Where, Why & How

    The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • What Is Propensity Marketing?

    What Is Propensity Marketing?

    Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

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  • Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.

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  • P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.

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  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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  • Proactive Email List Building Drives Record Political Fundraising

    Proactive Email List Building Drives Record Political Fundraising

    Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.

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  • Paid Search Remains Popular Channel Across Verticals

    Paid Search Remains Popular Channel Across Verticals

    In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.

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  • Shopper Marketing For Today’s Digital World

    Shopper Marketing For Today’s Digital World

    Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.

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  • Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?

    Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?

    Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.

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  • Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster.

    Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster.

    The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.

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  • Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods

    Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods

    Although veggie burgers are not new, the $13 billion invested in the plant-based food industry during the last two years has revolutionized vegetarian options, taking plant-based products mainstream.

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  • Yelp Business Listing Enhancements: Just The Facts

    Yelp Business Listing Enhancements: Just The Facts

    Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

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  • Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.

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  • Digital And Mobile Dominate U.S. Media Consumption

    Digital And Mobile Dominate U.S. Media Consumption

    Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.

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  • Google Domain Diversity Change: Just The Facts

    Google Domain Diversity Change: Just The Facts

    Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.

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  • Women’s Soccer: It’s Time For More Big Brands To Take Notice

    Women’s Soccer: It’s Time For More Big Brands To Take Notice

    With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families

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  • Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.

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  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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