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Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into an award-winning, full-service performance marketing company demonstrating incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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  • Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.

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  • Google RankBrain Vs. Google Neural Matching: Just The Facts

    Google RankBrain Vs. Google Neural Matching: Just The Facts

    Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.

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  • Google Dynamic AMP Emails: Just The Facts

    Google Dynamic AMP Emails: Just The Facts

    On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.

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  • The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.

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  • 20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.

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  • U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    2019 will be the first year digital ad spend surpasses traditional ad spend in the U.S, with digital ad spend up 19.1% to reach $129.34 billion and 54.2% of all U.S. ad spending.

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  • Only 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient

    Only 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient

    The hurdles of shifting from last-click to multichannel attribution continue to be insurmountable, resulting in many digital marketers continuing to use insufficient marketing measurement systems.

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  • Increasing Lead Quality Is Top Lead Generation Priority In 2019

    Increasing Lead Quality Is Top Lead Generation Priority In 2019

    The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, highlights numerous updates and trends within digital marketing.

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  • Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.

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  • Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.

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  • Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out

    Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out

    Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.

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  • 6 Predictions for 2019: Digital Media Growth and Innovation

    6 Predictions for 2019: Digital Media Growth and Innovation

    With a focus on media growth, efficiency, user experience and innovation, trends launched in 2018 are likely to endure into 2019. Here are six digital marketing predictions for the coming year.

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  • Twitch’s Video-Based Platform: What to Know About Marketing Opportunities

    Twitch’s Video-Based Platform: What to Know About Marketing Opportunities

    As Twitch expands its capabilities and positions its platform as an outlet for all creatives, not just gamers, the marketing potential on the site grows exponentially.

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  • Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls

    Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls

    P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.

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  • 7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.

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  • Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile

    Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile

    Digital advertising revenue in the U.S. rose 23% year over year (YOY) to $49.5 billion during the first half of 2018 (H1 2018), according to a recently published IAB report.

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  • eSports: The New Industry Leveraging Digital Gaming

    eSports: The New Industry Leveraging Digital Gaming

    eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?

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  • KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.

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  • Stitch Fix: A Data Story Based on Consumer ROI

    Stitch Fix: A Data Story Based on Consumer ROI

    With some of the most loaded and powerful data about a consumer base to date, Stitch Fix has few problems racing to the top of the industry and satisfying customers.

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