3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend
Testing weekend customer acquisition campaigns should be part of every customer acquisition advertiser’s strategy.
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At-Home Fitness Brands Focus On Opportunities To Grow Subscriber Bases In 2021
Fitness brands have been able to grow by leveraging app usage, partnerships and a new zeal for at-home workouts.
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Digital Engagement, Online Tools & Streamlined Ecommerce Help Healthcare Brands & Retailers Meet Today’s Consumer Expectations
Health and wellness brands are poised for success moving forward, and consumers are increasingly comfortable with tapping into digital solutions to meet their healthcare needs.
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Brands Must Take Care To Create Impact, Not Clutter
Brand equity can play a powerful role in times of crisis and social change, but is only effective after marketers take the time to learn how, when and where they can add value and support.
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Doubling Down: P&G’s Marketing Plans During Coronavirus
“The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.
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Proven Again: Increased Marketing Drives Increased Sales During Downturn
Although America is only at the beginning of the 2020 economic crisis, the fashion industry has already given us another advertising case study.
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Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow
#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.
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Coronavirus May Shift Older Generations To Online Shopping
While most Baby Boomers are online, they still lag behind younger generations when it comes to online shopping. But that may be about to change.
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Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry
The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.
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Alternative Search Engines: Do They Matter To Digital Marketers?
Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.
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Cruise Marketing: Competition Drives Messaging Innovation
The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”
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Google Search News: Just The Facts
Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.
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Microsoft Audience Network Targeting Solutions: Just The Facts
In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.
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The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers
Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.
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An A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns
Whether representing cities, regions or entire countries, travel bureau marketing professionals are responsible for pleasing everyone.
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Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?
Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
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The CBD Market: Who, What, Where, Why & How
The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
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Google’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
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What Is Propensity Marketing?
Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.
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Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises
Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
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