Kathy Bryan

Health and wellness brands are poised for success moving forward, and consumers are increasingly comfortable with tapping into digital solutions to meet their healthcare needs.

Brand equity can play a powerful role in times of crisis and social change, but is only effective after marketers take the time to learn how, when and where they can add value and support.

“The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

Although America is only at the beginning of the 2020 economic crisis, the fashion industry has already given us another advertising case study.

#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

While most Baby Boomers are online, they still lag behind younger generations when it comes to online shopping. But that may be about to change.

The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.

The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”

Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.

In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.

Whether representing cities, regions or entire countries, travel bureau marketing professionals are responsible for pleasing everyone.

Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.

With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.