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Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into an award-winning, full-service performance marketing company demonstrating incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods

    Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods

    Although veggie burgers are not new, the $13 billion invested in the plant-based food industry during the last two years has revolutionized vegetarian options, taking plant-based products mainstream.

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  • Yelp Business Listing Enhancements: Just The Facts

    Yelp Business Listing Enhancements: Just The Facts

    Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

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  • Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.

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  • Digital And Mobile Dominate U.S. Media Consumption

    Digital And Mobile Dominate U.S. Media Consumption

    Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.

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  • Google Domain Diversity Change: Just The Facts

    Google Domain Diversity Change: Just The Facts

    Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.

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  • Women’s Soccer: It’s Time For More Big Brands To Take Notice

    Women’s Soccer: It’s Time For More Big Brands To Take Notice

    With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families

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  • Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.

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  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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  • Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.

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  • Google RankBrain Vs. Google Neural Matching: Just The Facts

    Google RankBrain Vs. Google Neural Matching: Just The Facts

    Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.

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  • Google Dynamic AMP Emails: Just The Facts

    Google Dynamic AMP Emails: Just The Facts

    On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.

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  • The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.

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  • 20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.

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  • U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    2019 will be the first year digital ad spend surpasses traditional ad spend in the U.S, with digital ad spend up 19.1% to reach $129.34 billion and 54.2% of all U.S. ad spending.

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  • Only 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient

    Only 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient

    The hurdles of shifting from last-click to multichannel attribution continue to be insurmountable, resulting in many digital marketers continuing to use insufficient marketing measurement systems.

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  • Increasing Lead Quality Is Top Lead Generation Priority In 2019

    Increasing Lead Quality Is Top Lead Generation Priority In 2019

    The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, highlights numerous updates and trends within digital marketing.

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  • Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.

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  • Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.

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  • Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out

    Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out

    Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.

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  • 6 Predictions for 2019: Digital Media Growth and Innovation

    6 Predictions for 2019: Digital Media Growth and Innovation

    With a focus on media growth, efficiency, user experience and innovation, trends launched in 2018 are likely to endure into 2019. Here are six digital marketing predictions for the coming year.

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