Digital Marketing Innovation Inspiration

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Melissa Ledesma

An innovative problem solver by nature, Melissa Ledesma is both experienced and passionate about the digital marketing industry. She has held a number of high-level positions within the real estate, mortgage, entertainment and digital advertising industries, including Director of PR and Business Development at NJ Lenders Corp. and Director of Communications & Government Affairs at Eastern Bergen County Board of Realtors. As Director of Content & Communications at Digital Media Solutions (DMS), Melissa demonstrates a strategic, creative and tactical approach when handling the thought leadership programs and marketing and communications efforts for DMS and its family of brands. She manages all conferences, sponsorships and event execution and plays a pivotal role in the creation of written, digital and video content for all campaigns. Melissa has consistently positioned the team at DMS as experts in performance marketing across multiple industries.

  • Golf Marketing Tees Up For Success & Draws In New Audiences During Social Distancing

    Golf Marketing Tees Up For Success & Draws In New Audiences During Social Distancing

    Marketing efforts to reach new golfers hit an upswing, as the $84 billion golf industry attracts new audiences.

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  • Mada Fashion Styling App Pairs Style With Data Science

    Mada Fashion Styling App Pairs Style With Data Science

    Style meets science in one of the latest mobile shopping apps to hit the market.

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  • Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

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  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

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  • BNPL Gains Traction With Consumers & Merchants During COVID-19

    BNPL Gains Traction With Consumers & Merchants During COVID-19

    As consumers more carefully evaluate the importance of each purchase, many are gravitating toward merchants that offer flexibility like Buy Now, Pay Later platforms.

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  • Consumer Spending Habits Shift In Response To New Norms

    Consumer Spending Habits Shift In Response To New Norms

    Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.

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  • Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.

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  • Credit Card Companies Shift Rewards To Recognize Consumer Desires During COVID-19

    Credit Card Companies Shift Rewards To Recognize Consumer Desires During COVID-19

    Societal shifts resulting from COVID-19 spur credit card companies to alter their rewards programs to incentivize spending on groceries, food delivery, work collaboration and streaming services.

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  • From Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment

    From Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment

    As consumers preferences shift, marketers must understand what motivates different audiences to use credit cards.

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  • 5 Slack Hacks To Be More Productive WFH

    5 Slack Hacks To Be More Productive WFH

    In response to COVID-19, there has been a rapid global shift to working remotely. The messaging platform Slack has features that can help boost productivity and lessen WFH struggles.

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  • Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.

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  • 3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

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  • Dior & Gucci Are Outfitting Their Brand Marketing With AR

    Dior & Gucci Are Outfitting Their Brand Marketing With AR

    AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”

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  • 3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.

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  • Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.

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  • Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.

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  • Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.

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  • Voice Search Use Declines Due To Inconsistent Performance

    Voice Search Use Declines Due To Inconsistent Performance

    In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.

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  • Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.

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  • Facebook Top Fan Targeting For Pages: Just The Facts

    Facebook Top Fan Targeting For Pages: Just The Facts

    Facebook has slowly rolled out “Top Fan” targeting features this year. The new organic post publishing option is now available to all pages with more than 10K followers in the US.

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