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Melissa Ledesma

An innovative problem solver by nature, Melissa Ledesma is both experienced and passionate about the digital marketing industry. She has held a number of high-level positions within the real estate, mortgage, entertainment and digital advertising industries, including Director of PR and Business Development at NJ Lenders Corp. and Director of Communications & Government Affairs at Eastern Bergen County Board of Realtors. As Director of Content & Communications at Digital Media Solutions (DMS), Melissa demonstrates a strategic, creative and tactical approach when handling the thought leadership programs and marketing and communications efforts for DMS and its family of brands. She manages all conferences, sponsorships and event execution and plays a pivotal role in the creation of written, digital and video content for all campaigns. Melissa has consistently positioned the team at DMS as experts in performance marketing across multiple industries.

  • Younger Consumers Inspire Greeting Card Industry Revival

    Younger Consumers Inspire Greeting Card Industry Revival

    Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.

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  • Top 3 Borrower Motivations Driving Surge In Refinance Loan Volume

    Top 3 Borrower Motivations Driving Surge In Refinance Loan Volume

    Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.

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  • Mortgage Marketers Leverage Digital Strategies To Reach High-Intent Borrowers

    Mortgage Marketers Leverage Digital Strategies To Reach High-Intent Borrowers

    By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.

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  • Millennials Continue To Drive Refinance Mortgage Loan Demand In 2021

    Millennials Continue To Drive Refinance Mortgage Loan Demand In 2021

    Recent mortgage borrower data indicates that Millennial consumers are the leading segment driving the refinance loan volume this year.

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  • 4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    From the customer journey to optimizing digital strategies, here are four marketing and advertising lessons inspired by classic Dr. Seuss stories.

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  • How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day

    How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day

    Underwear brands like MeUndies, SAXX and Paper Project are deploying online advertising and ecommerce experiences to connect with target audiences in anticipation of Valentine's Day gifting demand.

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  • 5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season

    5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season

    Consumer demand for personal loans is expected to hit its peak in early Q1. Here are five recommendations for personal loan brands to consider when launching advertising strategies.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • Millennials & Gen Z: A Profile Of Auto Insurance Customers

    Millennials & Gen Z: A Profile Of Auto Insurance Customers

    While homeowners have been a key demographic among auto insurance advertisers for many years, it's vital that car insurance brands develop a keener understanding of the growing non-homeowner audience.

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  • Top News For Consumer Finance Advertisers

    Top News For Consumer Finance Advertisers

    COVID-19 accelerated major shifts in consumer finance behaviors, needs and preferences. Here are the articles related to trends in consumer finance advertising published by DMS Insights in 2020.

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  • Best Of DMS Insights: Top Social Media News Of 2020

    Best Of DMS Insights: Top Social Media News Of 2020

    This year, many brands leveraged accelerated consumer reliance on social channels to reach, engage and convert new audiences. Meanwhile, top social platforms launched new tools for advertisers.

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  • 4 Health & Wellness Predictions For Digital Advertisers To Consider In 2021

    4 Health & Wellness Predictions For Digital Advertisers To Consider In 2021

    The events of 2020 dramatically affected consumer values related to health and wellness. Here are the top predictions for consumer behaviors, beliefs and habits related to health and wellness in 2021.

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  • 4 Advertising & Marketing Lessons Inspired By The Grinch

    4 Advertising & Marketing Lessons Inspired By The Grinch

    To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.

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  • 3 Timeless Marketing Lessons Inspired By Nintendo

    3 Timeless Marketing Lessons Inspired By Nintendo

    Nintendo’s monumental success and impactful strategies can provide inspiration to marketers and advertisers. Here are three marketing lessons inspired by Nintendo.

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  • Console Wars: Video Game Brands Get Creative & Compete For Audience Engagement

    Console Wars: Video Game Brands Get Creative & Compete For Audience Engagement

    Experiencing accelerated growth as a result of the global pandemic, major video game brands are launching creative efforts to engage audiences and capture market share.

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  • Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season

    Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season

    Top alcohol brands are leveraging digital advertising strategies to reinvent the ways they connect with consumers this holiday season.

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  • Financial Brands Connect With Gen Zers To Engage Parents & Build Early Loyalty

    Financial Brands Connect With Gen Zers To Engage Parents & Build Early Loyalty

    Financial brands and fintech apps like Chase, Step and Mozper create lasting relationships with Gen Z to build loyalty with their parents.

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  • CPG Brands Compete For Cart Space With Pumpkin Spiced Products

    CPG Brands Compete For Cart Space With Pumpkin Spiced Products

    As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.

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  • Brands Position Halloween As Engagement Opportunity With Product Launches & Digital Campaigns

    Brands Position Halloween As Engagement Opportunity With Product Launches & Digital Campaigns

    Brands like ColourPop, Hostess and Reese’s are connecting to consumers this Halloween with engaging content campaigns and nostalgic product launches.

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  • Google Display & Video 360 (DV360) Enhancements: Just The Facts

    Google Display & Video 360 (DV360) Enhancements: Just The Facts

    More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

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