Digital Marketing Innovation Inspiration

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Melissa Ledesma

An innovative problem solver by nature, Melissa Ledesma is both experienced and passionate about the digital marketing industry. She has held a number of high-level positions within the real estate, mortgage, entertainment and digital advertising industries, including Director of PR and Business Development at NJ Lenders Corp. and Director of Communications & Government Affairs at Eastern Bergen County Board of Realtors. As Director of Content & Communications at Digital Media Solutions (DMS), Melissa demonstrates a strategic, creative and tactical approach when handling the thought leadership programs and marketing and communications efforts for DMS and its family of brands. She manages all conferences, sponsorships and event execution and plays a pivotal role in the creation of written, digital and video content for all campaigns. Melissa has consistently positioned the team at DMS as experts in performance marketing across multiple industries.

  • CPG Brands Compete For Cart Space With Pumpkin Spiced Products

    CPG Brands Compete For Cart Space With Pumpkin Spiced Products

    As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.

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  • 4 Auto Insurance Shopping Predictions

    4 Auto Insurance Shopping Predictions

    Based on consumer lifestyle changes and new behaviors, DMS is predicting four trends for car insurance shopping in Q4 2020 and 2021.

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  • Brands Position Halloween As Engagement Opportunity With Product Launches & Digital Campaigns

    Brands Position Halloween As Engagement Opportunity With Product Launches & Digital Campaigns

    Brands like ColourPop, Hostess and Reese’s are connecting to consumers this Halloween with engaging content campaigns and nostalgic product launches.

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  • Google Display & Video 360 (DV360) Enhancements: Just The Facts

    Google Display & Video 360 (DV360) Enhancements: Just The Facts

    More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

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  • Brands Target Pregnant Women With Fitness & Wellness Campaigns

    Brands Target Pregnant Women With Fitness & Wellness Campaigns

    To retain the loyalty of female consumers from bump through motherhood, brands like FitTrack, Nike and The Honest Company are launching products for health and wellness needs of expecting mothers.

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  • Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.

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  • Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

    Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

    As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.

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  • Wedding Industry Brands Commit To Innovating, With Eyes On The Future

    Wedding Industry Brands Commit To Innovating, With Eyes On The Future

    From dress shopping to wedding registries, major wedding brands are pivoting their marketing strategies to continue to connect with couples during the global pandemic.

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  • Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Brands like Hershey’s, Staples and Hellmann’s are furthering their social impact with the launch of their latest social media campaigns featuring charitable contests and non-profit partnerships.

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  • Brands Replace Live Experiential Activations With Virtual Social Engagement

    Brands Replace Live Experiential Activations With Virtual Social Engagement

    Capitalizing on connecting with consumers where they are, brands like Dunkin’ and Stella Artois are trading experiential activations for virtual engagement, leveraging the power of social media.

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  • Google’s Mortgage Feature Box: Just The Facts

    Google’s Mortgage Feature Box: Just The Facts

    In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

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  • Credit Card Wars & The Battle For Long-Term Loyalty

    Credit Card Wars & The Battle For Long-Term Loyalty

    Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

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  • Printing & Photo Brands Earn Space In Consumer’s Hearts And Phones

    Printing & Photo Brands Earn Space In Consumer’s Hearts And Phones

    Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

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  • Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

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  • 5 Consumer Behaviors That Will Shape The Remainder Of 2020

    5 Consumer Behaviors That Will Shape The Remainder Of 2020

    COVID-19 has ignited shifts in nearly every industry. Here are five newly adopted consumer behaviors that will continue to shape shopping decisions, values and habits throughout the remainder of 2020.

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  • Cereal, Soup & Condiment Marketing: CPG Focus On Brand Loyalty

    Cereal, Soup & Condiment Marketing: CPG Focus On Brand Loyalty

    Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

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  • Brands Level Up With Animal Crossing: New Horizons Partnerships

    Brands Level Up With Animal Crossing: New Horizons Partnerships

    The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.

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  • Ready Player One: The Booming Global Video Game Market

    Ready Player One: The Booming Global Video Game Market

    Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.

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  • Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

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  • Golf Marketing Tees Up For Success & Draws In New Audiences During Social Distancing

    Golf Marketing Tees Up For Success & Draws In New Audiences During Social Distancing

    Marketing efforts to reach new golfers hit an upswing, as the $84 billion golf industry attracts new audiences.

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