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Melissa Piccinich

An innovative problem solver by nature, Melissa Piccinich is both experienced and passionate about the digital marketing industry. She has held a number of high-level positions within the real estate, mortgage, entertainment and digital advertising industries, including Director of PR and Business Development at NJ Lenders Corp. and Director of Communications & Government Affairs at Eastern Bergen County Board of Realtors. As Director of Content at Digital Media Solutions (DMS), Melissa demonstrates a strategic, creative and tactical approach when handling the thought leadership programs and marketing and communications efforts for DMS and its family of brands. She manages all conferences, sponsorships and event execution and plays a pivotal role in the creation of written, digital and video content for all campaigns. Melissa has consistently positioned the team at DMS as experts in performance marketing across multiple industries.

  • 3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.

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  • Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.

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  • Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.

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  • Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.

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  • Voice Search Use Declines Due To Inconsistent Performance

    Voice Search Use Declines Due To Inconsistent Performance

    In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.

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  • Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.

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  • Facebook Top Fan Targeting For Pages: Just The Facts

    Facebook Top Fan Targeting For Pages: Just The Facts

    Facebook has slowly rolled out “Top Fan” targeting features this year. The new organic post publishing option is now available to all pages with more than 10K followers in the US.

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  • Facebook Fan Subscriptions And 30% Revenue Collections: Just The Facts

    Facebook Fan Subscriptions And 30% Revenue Collections: Just The Facts

    Facebook’s latest video content updates include a new revenue share opportunity: Fan Subscriptions. Once a page is approved, a content curator can earn revenue from paid follower subscriptions.

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  • Pinterest Video Suite For Brands: Just The Facts

    Pinterest Video Suite For Brands: Just The Facts

    Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.

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  • ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo

    ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo

    Denny's won Father's Day marketing with a reverse influencer strategy that took a viral father and son duo from the couch to the diner booth.

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  • Facebook Comment Ranking Update: Just The Facts

    Facebook Comment Ranking Update: Just The Facts

    Facebook’s latest comment ranking update is an effort to improve relevancy and provide a high-quality user experience.

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  • Taco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song

    Taco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song

    Taco Bell uses cinematic spin in their nacho fries advertising. The release of the latest commercial, “Chasing Gold,” embraces a delectable combination of parody and music in video marketing.

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  • Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions

    Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions

    Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.

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  • Saying Goodbye to NBC: Marketing Lessons from Kathie Lee Gifford

    Saying Goodbye to NBC: Marketing Lessons from Kathie Lee Gifford

    As Kathie Lee parts with the Today Show, we reflect on all of the incredible marketing lessons she’s given us.

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  • Black Friday: What to Expect from 2018

    Black Friday: What to Expect from 2018

    Black Friday is one of the most promoted and celebrated consumer holidays. Sales have been rising since 2008, and the event is projected to perform well this year, too.

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  • Fiat Holds a Funeral to Welcome Bigger and Better

    Fiat Holds a Funeral to Welcome Bigger and Better

    Fiat mixes dark comedy with their latest crossover to create the perfect marketing for 30-somethings. Watch as Louise holds a funeral for her 20s and embarks on her 30s with the new Fiat 500X.

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  • Move Over Reverse: Marketing Mortgage Loans to Seniors

    Move Over Reverse: Marketing Mortgage Loans to Seniors

    The senior population is growing and they’re not looking for reverse mortgages. Refinances and multifamily loans are in demand, and statistics confirm you can connect with seniors via digital media.

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  • Heineken Leverages Humor and Heartbreak

    Heineken Leverages Humor and Heartbreak

    To promote their sponsorship of soccer’s UEFA Champions League, Heineken released a painful, yet funny, TV spot that showcases just how many distractions there are when fans try to watch a game.

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  • Rebrand Stories: Pushing Boundaries and Reaching New Audiences

    Rebrand Stories: Pushing Boundaries and Reaching New Audiences

    Redesigning logos and implementing new marketing strategies can help brands break out of boxes and reach new success.

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  • Social Stories: Which Platform Is Winning?

    Social Stories: Which Platform Is Winning?

    Snapchat started the stories trend, but Facebook, Instagram and WhatsApp have all adopted the ephemeral feature. Which platform has seen the most success?

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