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Melissa Piccinich

Melissa Piccinich is a Marketing Manager at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions

    Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions

    Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.

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  • Saying Goodbye to NBC: Marketing Lessons from Kathie Lee Gifford

    Saying Goodbye to NBC: Marketing Lessons from Kathie Lee Gifford

    As Kathie Lee parts with the Today Show, we reflect on all of the incredible marketing lessons she’s given us.

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  • Black Friday: What to Expect from 2018

    Black Friday: What to Expect from 2018

    Black Friday is one of the most promoted and celebrated consumer holidays. Sales have been rising since 2008, and the event is projected to perform well this year, too.

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  • Fiat Holds a Funeral to Welcome Bigger and Better

    Fiat Holds a Funeral to Welcome Bigger and Better

    Fiat mixes dark comedy with their latest crossover to create the perfect marketing for 30-somethings. Watch as Louise holds a funeral for her 20s and embarks on her 30s with the new Fiat 500X.

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  • Move Over Reverse: Marketing Mortgage Loans to Seniors

    Move Over Reverse: Marketing Mortgage Loans to Seniors

    The senior population is growing and they’re not looking for reverse mortgages. Refinances and multifamily loans are in demand, and statistics confirm you can connect with seniors via digital media.

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  • Heineken Leverages Humor and Heartbreak

    Heineken Leverages Humor and Heartbreak

    To promote their sponsorship of soccer’s UEFA Champions League, Heineken released a painful, yet funny, TV spot that showcases just how many distractions there are when fans try to watch a game.

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  • Rebrand Stories: Pushing Boundaries and Reaching New Audiences

    Rebrand Stories: Pushing Boundaries and Reaching New Audiences

    Redesigning logos and implementing new marketing strategies can help brands break out of boxes and reach new success.

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  • Social Stories: Which Platform Is Winning?

    Social Stories: Which Platform Is Winning?

    Snapchat started the stories trend, but Facebook, Instagram and WhatsApp have all adopted the ephemeral feature. Which platform has seen the most success?

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  • The 5 Best Mortgage Campaigns: Leveraging Social Media and Video

    The 5 Best Mortgage Campaigns: Leveraging Social Media and Video

    As the mortgage industry quickly becomes competitive, banks and loan officers need to revamp their marketing strategies. See how these top lenders produced quality social media posts and videos.

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  • Quick Sales: The 7 Best Auto Insurance Campaigns

    Quick Sales: The 7 Best Auto Insurance Campaigns

    The insurance industry is a competitive one to crack, marketing wise, but these major brands produced top-notch campaigns that stood out from the noise.

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  • 2018 FIFA World Cup: The 6 Best Campaigns

    2018 FIFA World Cup: The 6 Best Campaigns

    Big brands like Coca-Cola, New Balance and Hyundai jumped on board marketing for the 2018 FIFA World Cup. See how these entities leveraged a worldwide sporting event to reach new audiences.

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  • Prices Climb High But Home Sales Dip in Q1 2018

    Prices Climb High But Home Sales Dip in Q1 2018

    Prices Climb High But Home Sales Dip in Q1 2018. This month, the National Association of Realtors (NAR) released its Q1 2018 housing report.

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  • Growing Up With Your Consumers

    Growing Up With Your Consumers

    Once you’ve attracted your consumers, don’t let go. Grow with them like these top brands did.

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  • The End of Q1 Reports a Long-Awaited Dip in Mortgage Rates

    The End of Q1 Reports a Long-Awaited Dip in Mortgage Rates

    Mortgage rates started the month by continuing a six-week climb that began in mid-January. By the mid-point of March, rates clocked in at their four-year high (4.46%) before starting to descend.

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  • 4 Assumptions that Could Be Fooling Your Digital Marketing Strategy

    4 Assumptions that Could Be Fooling Your Digital Marketing Strategy

    To help you from being fooled this April, we’ve highlighted four digital marketing beliefs that should no longer be assumed.

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  • Love & Basketball & Marketing: Lessons from Our Favorite Movies

    Love & Basketball & Marketing: Lessons from Our Favorite Movies

    Basketball movies can teach marketing lessons. From overcoming Goliath to avoiding gimmicks, our favorite films remind us to be our best all the time.

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  • 5 Dr. Seuss Quotes to Inspire Your Marketing Strategy and Approach

    5 Dr. Seuss Quotes to Inspire Your Marketing Strategy and Approach

    We market all things, big and small. We love marketing, we market it all. But sometimes the hustle dampens our fire, so here are Dr. Seuss quotes to get you inspired.

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  • Bring Home the Bacon: 4 Tips to Plan for the Win @ LeadsCon

    Bring Home the Bacon: 4 Tips to Plan for the Win @ LeadsCon

    To conquer a conference the size of LeadsCon, you’ll need grit, a bit of ferocity and a plan. Here are 4 tips from DMS to plan for the win and bring home the bacon.

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  • Break Out of the Groundhog Day Cycle: Quit These 2 Marketing Habits

    Break Out of the Groundhog Day Cycle: Quit These 2 Marketing Habits

    Are you in a Groundhog Day rut? Quit these two habits, and you’ll be on the path to avoiding the same mistakes over and over again.

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  • Engage or Pay: 3 Super-Sized Facebook Campaigns You Can Learn From

    Engage or Pay: 3 Super-Sized Facebook Campaigns You Can Learn From

    With Facebook’s recent algorithm update, earning engagement is more important than ever. Here are 3 brands with super-sized Facebook campaign success.

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