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Sarah Cavill

Sarah Cavill is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • Pantene Search Engine S.H.E.: Just the Facts

    Pantene Search Engine S.H.E.: Just the Facts

    Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.

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  • It’s Gonna Be Maytag

    It’s Gonna Be Maytag

    Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.

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  • Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.

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  • Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.

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  • Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.

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  • Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

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  • Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.

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  • Subscription Audiences Vary Across Subscription Niches

    Subscription Audiences Vary Across Subscription Niches

    Although Millennials are still decidedly representative in the subscription market, there are important demographic differences across the spectrum of subscription products and services.

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  • Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.

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  • Data Appends Inform Lead Generation Optimizations For Efficient Campaigns

    Data Appends Inform Lead Generation Optimizations For Efficient Campaigns

    Digital marketers can generate highly optimized leads by implementing several data-based strategies throughout the sales funnel.

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  • Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.

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  • Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.

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  • Digital Fundraising: How Obama Mapped A Course For Future Candidates

    Digital Fundraising: How Obama Mapped A Course For Future Candidates

    In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.

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  • Canoo Launches Into Automotive Via Subscription

    Canoo Launches Into Automotive Via Subscription

    Canoo plans to launch their new line of electric vehicles with a subscription only plan that will appeal to consumers drawn to streamlined and innovative solutions.

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  • MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan

    MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan

    As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.

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  • Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.

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  • Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.

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  • Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.

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  • Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.

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  • Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit aligned a rewards program and app update with the launch of several new products.

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