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Sarah Cavill

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Senior Marketing Communications Writer, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.

  • Fast Casual Restaurants & QSRs Are Advertising To Entice Diners For Takeout & In-Person Experiences

    Fast Casual Restaurants & QSRs Are Advertising To Entice Diners For Takeout & In-Person Experiences

    As the country reopens, restaurants, including quick-serve restaurants and fast casual dining, are deploying digital strategies to engage hungry diners.

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  • What Is IRL?

    What Is IRL?

    IRL, an increasingly popular group messaging app, could offer advertisers opportunities down the line.

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  • Roofing Companies Scale Customer Acquisition With Digital Advertising Strategies

    Roofing Companies Scale Customer Acquisition With Digital Advertising Strategies

    Roofing companies need to be visible when consumers are on the hunt.

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  • Superheroes & Social Media Platforms Partner With Car Brands For Multichannel Automotive Marketing Campaigns

    Superheroes & Social Media Platforms Partner With Car Brands For Multichannel Automotive Marketing Campaigns

    Several automotive marketing campaigns have recently launched, using creative and innovative multichannel strategies to introduce new vehicles.

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  • Brands Launch Positivity-Focused & Shame-Free Advertising Campaigns In Support Of Innovative Period Products

    Brands Launch Positivity-Focused & Shame-Free Advertising Campaigns In Support Of Innovative Period Products

    Several brands embrace period positivity and an unapologetic approach to offering menstruation products that resonate with consumers.

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  • Marketing To Gen X By Leveraging Generational Characteristics

    Marketing To Gen X By Leveraging Generational Characteristics

    Gen Xers, often forgotten, are influential, tech-savvy consumers that share similarities with Boomers and Millennials.

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  • Netflix Ecommerce Shop: Just The Facts

    Netflix Ecommerce Shop: Just The Facts

    Netflix recently announced that it is opening an online store, Netflix.shop. The new store allows Netflix to take advantage of the popularity of its offerings and the rise in ecommerce.

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  • Twitter Blue: Just The Facts

    Twitter Blue: Just The Facts

    Twitter introduces Twitter Blue, a subscription-based service that offers special features for subscribers.

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  • Travel Credit Cards Compete With Leveled-Up Benefits & Rewards As Vacation Season Heats Up

    Travel Credit Cards Compete With Leveled-Up Benefits & Rewards As Vacation Season Heats Up

    Many credit card companies that offer travel miles are leveraging the rise in holiday bookings to introduce new promotions, campaigns and benefits.

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  • Alcohol Brands Get Ready For Summer With Content Strategies And Partnerships

    Alcohol Brands Get Ready For Summer With Content Strategies And Partnerships

    Alcohol brands are launching new multichannel digital advertising campaigns that emphasize real people enjoying everyday fun, purpose-led campaigns that resonate with consumers and lifestyle content.

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  • DTC Home Brands Reach Design-Happy Consumers With Messaging That Encourages Action

    DTC Home Brands Reach Design-Happy Consumers With Messaging That Encourages Action

    DTC houseware and design retailers leverage digital advertising strategies, including online promos, social media advertising and consumer targeting, to reach audiences.

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  • Google Changes Cryptocurrency Advertising Policy: Just The Facts

    Google Changes Cryptocurrency Advertising Policy: Just The Facts

    Google recently announced that it will initiate an update to the advertisement of cryptocurrency related business and services.

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  • Google Ecommerce Suite: Just The Facts

    Google Ecommerce Suite: Just The Facts

    As ecommerce continues to thrive, Google introduces a suite of tools they’re working on to create seamless online shopping experiences.

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  • New Consumer Trends Will Influence Back-To-School Shopping This Year

    New Consumer Trends Will Influence Back-To-School Shopping This Year

    As kids around the country are likely to be back in school in person and full time in the fall, brands and consumers get ready.

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  • Facebook Ad Review Process: Just The Facts

    Facebook Ad Review Process: Just The Facts

    Facebook recently published an overview of the social media platform’s ad review process.

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  • Facebook & Instagram Will Let Posters Hide Likes: Just The Facts

    Facebook & Instagram Will Let Posters Hide Likes: Just The Facts

    Facebook and Instagram will offer posters the ability to hide likes, offering users and advertisers more control of their experiences.

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  • Proposed New York Privacy Act: Just The Facts

    Proposed New York Privacy Act: Just The Facts

    Another data privacy bill has been proposed, this time in New York, and it’s more stringent than predecessors.

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  • Instagram Drops: Just The Facts

    Instagram Drops: Just The Facts

    Instagram introduces Drops, another update to its growing shopping platform.

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  • 3 Digital Advertising Strategies To Help Nonprofits Grow Their Donor Bases

    3 Digital Advertising Strategies To Help Nonprofits Grow Their Donor Bases

    Nonprofits shifted their advertising strategies during the pandemic and are growing their donor bases with targeted digital campaigns.

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  • Pinterest Introduces Idea Pins: Just The Facts

    Pinterest Introduces Idea Pins: Just The Facts

    Pinterest sunsets Story Pins and introduces Idea Pins, a short-from video feature for creators on the popular platform.

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