Digital Advertising Innovation Inspiration

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Sarah Cavill

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Senior Marketing Communications Writer, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.

  • Do Shipping Costs Matter To Shoppers This Year?

    Do Shipping Costs Matter To Shoppers This Year?

    Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.

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  • What Is Native Advertising?

    What Is Native Advertising?

    Native advertising is an effective digital advertising tactic that is flourishing on mobile and social media platforms.

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  • Snapchat Spotlight: Just The Facts

    Snapchat Spotlight: Just The Facts

    In a bid to compete with TikTok, Snapchat rolls out Spotlight, a new vertical video feed.

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  • YouTube Introduces Audio Ads: Just The Facts

    YouTube Introduces Audio Ads: Just The Facts

    YouTube launches audio ads to help advertisers reach users that are increasingly turning to the popular video platform.

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  • Third-Party Branded Email Drives Interest From High-Intent Prospective Students

    Third-Party Branded Email Drives Interest From High-Intent Prospective Students

    Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.

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  • This Giving Tuesday, Nonprofits Turn To Online Donations

    This Giving Tuesday, Nonprofits Turn To Online Donations

    Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.

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  • Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time

    Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time

    As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.

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  • Digital Advertising Across Generations: A Look At How COVID Changed What Audiences Want & Need

    Digital Advertising Across Generations: A Look At How COVID Changed What Audiences Want & Need

    Different generations often exhibit different preferences when it comes to staying home, online usage and the benefits of technology.

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  • Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations

    Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations

    Insurance brands have increasingly deployed digital advertising strategies to stay competitive in evolving markets.

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  • Ecommerce Reach Broadened With Strategic Partnerships & Collaborations

    Ecommerce Reach Broadened With Strategic Partnerships & Collaborations

    This holiday season, strategic partnerships are helping brands gain consumers, increasing engagement and ecommerce sales across a wider audience.

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  • Big Box Store Q3 Earnings Show Positive Impact Of Ecommerce And Digital Tactics

    Big Box Store Q3 Earnings Show Positive Impact Of Ecommerce And Digital Tactics

    Target, Walmart and Kohl’s Q3 earnings reflect the importance of digital strategies that promote ecommerce and omnichannel solutions.

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  • What Will Cyber Monday Be Like In 2020?

    What Will Cyber Monday Be Like In 2020?

    Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.

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  • DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.

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  • Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

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  • CPG Brands Are Finding New Audiences With Ecommerce Sales

    CPG Brands Are Finding New Audiences With Ecommerce Sales

    Today’s consumer is looking online for CPG products typically bought in person, especially as ecommerce continues to grow.

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  • Twitter Introduces Carousel Ads: Just The Facts

    Twitter Introduces Carousel Ads: Just The Facts

    Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.

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  • 3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions

    3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions

    Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • ‘Singles Day’ Is Another Chance For Ecommerce To Shine

    ‘Singles Day’ Is Another Chance For Ecommerce To Shine

    China’s Singles Day is increasing in popularity as ecommerce grows and digital technologies generate engagement and sales.

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  • Thanksgiving Shopping, Dining And Travel In 2020

    Thanksgiving Shopping, Dining And Travel In 2020

    Thanksgiving traditions may be different this year, but digital solutions are allowing people to shop, celebrate and enjoy the holiday in new ways.

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