Digital Marketing Innovation Inspiration

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Sarah Cavill

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Senior Marketing Communications Writer, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.

  • Dickies Launches First Digital Marketing Campaigns As Brands Scale Digital Media Spend

    Dickies Launches First Digital Marketing Campaigns As Brands Scale Digital Media Spend

    Many businesses are increasingly embracing digital marketing campaigns as they strategize taking their brands to the next levels of success.

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  • Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items

    Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items

    Many luxury brands, like Peloton, have launched less-expensive offerings of their products, often done to expand the reach of brands, create awareness and scale revenues.

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  • Google Adds ‘Nearby Product’ Features: Just The Facts

    Google Adds ‘Nearby Product’ Features: Just The Facts

    In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

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  • Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

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  • Retail Holiday Wars: Way Day Vs. Prime Day

    Retail Holiday Wars: Way Day Vs. Prime Day

    As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

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  • Digital Advertising Spend Predicted To Grow 6% In 2020

    Digital Advertising Spend Predicted To Grow 6% In 2020

    The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

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  • Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

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  • How Big Brands Can Go Local With Digital Marketing Strategies

    How Big Brands Can Go Local With Digital Marketing Strategies

    Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

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  • Puppies And Babies Bring Smiles To Consumers During Tough Times

    Puppies And Babies Bring Smiles To Consumers During Tough Times

    Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.

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  • Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

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  • Voice-Powered Digital Marketing Strategies Becoming Another Important  Part Of Multichannel Strategies

    Voice-Powered Digital Marketing Strategies Becoming Another Important Part Of Multichannel Strategies

    Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

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  • The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

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  • Google Search Terms Report Changes: Just The Facts

    Google Search Terms Report Changes: Just The Facts

    Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

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  • 2020 Holiday Season Predictions For Digital Marketers

    2020 Holiday Season Predictions For Digital Marketers

    This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

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  • LinkedIn Page Updates: Just The Facts

    LinkedIn Page Updates: Just The Facts

    LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

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  • 3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season

    3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season

    The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.

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  • Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season

    Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season

    This holiday season brands will need to adapt to increased online shopping and shipping demands.

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  • Microsoft Audience Network Planner: Just The Facts

    Microsoft Audience Network Planner: Just The Facts

    The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.

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  • Avatars Becoming Ubiquitous In Digital Marketing Strategies

    Avatars Becoming Ubiquitous In Digital Marketing Strategies

    Once just for gaming, avatars are increasingly being used on social media and in advertising campaigns.

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  • 3 Ways Digital Marketers And Brands Can Prepare For ‘The Decade Of The Home’

    3 Ways Digital Marketers And Brands Can Prepare For ‘The Decade Of The Home’

    The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.

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