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Sarah Cavill

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Senior Marketing Communications Writer, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.

  • Brands Partner With NBA To Create Innovative Gaming Activations

    Brands Partner With NBA To Create Innovative Gaming Activations

    Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.

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  • CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.

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  • It’s A No For Most Americans To Voice Shopping

    It’s A No For Most Americans To Voice Shopping

    Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.

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  • What Are Twitter Spaces?

    What Are Twitter Spaces?

    Twitter has introduced Spaces, audio chat rooms that are very similar to new social media platform Clubhouse.

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  • What Is Tubi?

    What Is Tubi?

    Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.

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  • Auto Marketing: All Signs Point To Digital Innovations

    Auto Marketing: All Signs Point To Digital Innovations

    As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.

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  • WHM Feature: Women Consumers & The Impact Of The Pandemic

    WHM Feature: Women Consumers & The Impact Of The Pandemic

    Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.

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  • Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home insurance brands use digital strategies and differentiation to reach consumers.

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  • Engaging The Digital Window Shopper

    Engaging The Digital Window Shopper

    Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

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  • Digital Ad Spend Up In February 2021

    Digital Ad Spend Up In February 2021

    Despite some contractions in the economy, recent data shows that digital advertising posted double digit gains.

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  • WHM Feature: Female Marketing Leads Drive Growth & Loyalty For Consumer Brands

    WHM Feature: Female Marketing Leads Drive Growth & Loyalty For Consumer Brands

    Many women CMOs are taking the lead on digital activations and innovations at consumer brands around the world, with eyes toward an increasingly digital landscape in the future.

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  • Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

    Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

    Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.

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  • Leveraging Unbranded Social Advertising To Engage Prospective Higher Education Students

    Leveraging Unbranded Social Advertising To Engage Prospective Higher Education Students

    Unbranded social advertising supplements branded campaigns, empowering education enrollment marketers to reach high-intent prospective students at scale.

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  • Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.

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  • 5 Language Apps That Use Digital Tools To Encourage User Retention

    5 Language Apps That Use Digital Tools To Encourage User Retention

    Language learning has exploded in the past year with many apps offering different styles and approaches to acquiring new language skills.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Google Makes Hotel Listings Free: Just The Facts

    Google Makes Hotel Listings Free: Just The Facts

    As travel picks up, Google recently announced that it will make it free for hotels and travel companies around the world to appear in hotel booking links on Google.

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  • ‘Normal’ Is & Needs To Be A Term Of The Past

    ‘Normal’ Is & Needs To Be A Term Of The Past

    Many brands are pushing ahead with new ideas and innovations, introducing inclusive products and services and leaving ‘normal’ in the past.

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  • Facebook Brand Safety: Just The Facts

    Facebook Brand Safety: Just The Facts

    Facebook is rolling out brand safety measures as advertisers increasingly want control over where ads are placed.

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  • Journalism Competition And Preservation Act Of 2021: Just The Facts

    Journalism Competition And Preservation Act Of 2021: Just The Facts

    A new bipartisan bill, called the Journalism Competition and Preservation Act, will give news organizations more bargaining power with Google and Facebook if passed.

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