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Sarah Cavill

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Marketing Communications Writer, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.

  • Google Launches Recommendations Feature For Your Next TV Binge: Just The Facts

    Google Launches Recommendations Feature For Your Next TV Binge: Just The Facts

    Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.

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  • GM Focused On Seamless, Smart Innovations With Google Partnerships

    GM Focused On Seamless, Smart Innovations With Google Partnerships

    The recent hire of Deborah Wahl as new Chief Marketing Officer at GM places focus on seamless consumer and product experiences.

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  • Instagram Did Away With Like Counts — Will Facebook?: Just The Facts

    Instagram Did Away With Like Counts — Will Facebook?: Just The Facts

    Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.

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  • Colonel Sanders Gets Hunky In A New KFC Game

    Colonel Sanders Gets Hunky In A New KFC Game

    KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.

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  • Facebook Launches Automated Lead Generation For Messenger: Just The Facts

    Facebook Launches Automated Lead Generation For Messenger: Just The Facts

    Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.

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  • NFL X TikTok: A Partnership Designed To Inspire Younger Audiences

    NFL X TikTok: A Partnership Designed To Inspire Younger Audiences

    The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.

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  • YouTube Plans Changes To Kids Content: Just The Facts

    YouTube Plans Changes To Kids Content: Just The Facts

    YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.

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  • 4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.

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  • Grandparents Are A Growing Audience For The Toy Market

    Grandparents Are A Growing Audience For The Toy Market

    Appealing to grandparents, who regularly buy for their grandkids, should include marketing online and in-store.

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  • Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations

    Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations

    Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.

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  • Loyalty Programs Are Effective For Brands And Popular With Audiences

    Loyalty Programs Are Effective For Brands And Popular With Audiences

    By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.

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  • Tennis Favorites Court Massive Endorsements

    Tennis Favorites Court Massive Endorsements

    Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.

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  • Facebook News Tab To Launch This Fall: Just The Facts

    Facebook News Tab To Launch This Fall: Just The Facts

    Facebook’s latest “news tab” will offer trustworthy news and could include licensing agreements with The Washington Post and Bloomberg.

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  • Optimized 6-Second Ads Encourage Ad Recall

    Optimized 6-Second Ads Encourage Ad Recall

    A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.

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  • Innovative Brands Connect With Audiences

    Innovative Brands Connect With Audiences

    The Brand Keys Most Innovative Tech Brands of 2019 survey illustrated that brands wanting to stay on top as innovators need to make emotional connections with consumers.

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  • The Chicken Sandwich Wars Heat Up On Social Media

    The Chicken Sandwich Wars Heat Up On Social Media

    It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.

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  • Text-To-Donate Is An Emerging Fundraising Tool

    Text-To-Donate Is An Emerging Fundraising Tool

    When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.

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  • By Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns

    By Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns

    Avengers: Endgame, other franchise films and big data have led to successful condensed movie marketing campaigns.

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  • Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

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  • The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.

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