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Victoria Pallien

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

  • YouTube Invests In Augmented Reality For Beauty Influencers

    YouTube Invests In Augmented Reality For Beauty Influencers

    YouTube introduced augmented reality that allows viewers to try on beauty products that influencers use in their video content.

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  • Run For Good: Saucony Launches Instagram Relay Race

    Run For Good: Saucony Launches Instagram Relay Race

    Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.

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  • Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers

    Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers

    Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.

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  • Homeownership Trends For The First Half Of 2019

    Homeownership Trends For The First Half Of 2019

    The housing market is ever-changing and, therefore, so are homeownership trends.

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  • Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

    Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

    Carnival is partnering with Thrillist to produce a seven-episode content series to find the best comedian for on-ship entertainment.

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  • Facebook Cryptocurrency: Just The Facts

    Facebook Cryptocurrency: Just The Facts

    Facebook is introducing Libra, its very own cryptocurrency.

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  • Angry Birds Takes On AR

    Angry Birds Takes On AR

    Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.

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  • Instagram Branded Content Ads: Just The Facts

    Instagram Branded Content Ads: Just The Facts

    Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.

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  • Political Ad Spending To Reach New High In 2020

    Political Ad Spending To Reach New High In 2020

    Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.

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  • TikTok Interest-Based Ads: Just The Facts

    TikTok Interest-Based Ads: Just The Facts

    TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.

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  • Amazon Small Sellers Shift: Just The Facts

    Amazon Small Sellers Shift: Just The Facts

    Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.

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  • Snapchat Influencers In-App Store: Just The Facts

    Snapchat Influencers In-App Store: Just The Facts

    Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.

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  • Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

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  • Ultra-Personalized Travel: What Luxe Consumers Look For In 2019

    Ultra-Personalized Travel: What Luxe Consumers Look For In 2019

    Consumers look for more adventurous travel and aim for extreme personalization this year. Here are some tips to tap into this year’s travel trends.

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  • Instagram Order Stickers: Just The Facts

    Instagram Order Stickers: Just The Facts

    Instagram is testing yet another ecommerce feature within its platform.

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  • Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is

    Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is

    As Facebook bids users adieu, Instagram welcomes them with open arms.

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  • Jordans Available On Fornite Deliver Urban Style For New Game Mode

    Jordans Available On Fornite Deliver Urban Style For New Game Mode

    Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.

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  • Google Food Delivery: Expanding For Brand Visibility

    Google Food Delivery: Expanding For Brand Visibility

    Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.

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  • Google Mobile-First Search Indexing: Just The Facts

    Google Mobile-First Search Indexing: Just The Facts

    Google will begin mobile-first indexing as of July 1st, making the mobile website experience more important than ever.

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  • WhatsApp Ads: Just The Facts

    WhatsApp Ads: Just The Facts

    WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.

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