Victoria Pallien

Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.

Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.

TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.

Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.

Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.

Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

Consumers look for more adventurous travel and aim for extreme personalization this year. Here are some tips to tap into this year’s travel trends.

Instagram is testing yet another ecommerce feature within its platform.

As Facebook bids users adieu, Instagram welcomes them with open arms.

Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.

Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.

Google will begin mobile-first indexing as of July 1st, making the mobile website experience more important than ever.

Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.

Google is redesigning their mobile search results page to ease consumer search.

Secondhand shopping and the apparel resale market are growing in popularity as consumers become more environmentally aware and crave fresh styles.

The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.