Victoria Pallien

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release

Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Snapchat Premium 6-Second Ads: Just The Facts

Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Travel Search Trends: What Consumers Are Looking For

As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Walmart’s TV And Video Media Agency, Vudu: Just The Facts

Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
The Facebook F8 Conference: What Did The Social Media Giant Announce?

Facebook, Inc. announced numerous new business ventures, including new messaging tools, at the F8 2019 Conference last week.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Mother’s Day Spending: How Consumers Say “I Love You, Mom”

Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Microsoft Advertising: Just The Facts

Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Siri And Alexa Get Married For Pride, Inclusion And European Tourism

To celebrate the recent law passing in Austria, Siri and Alexa partnered with EuroPride and hosted the wedding of the century in Belvedere Palace.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Social Media Demographics: Who’s On Which Platform?

How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Disney X Star Wars And How The Play Disney Parks App Engages Fans

With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Where Do Consumers Go When Facebook And Instagram Are Down?

When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Facebook Testing Upvotes And Downvotes For Comments: Just The Facts

Facebook is testing a new option that allows users to upvote or downvote comments based on relevancy and popularity.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Beats: The Clout Behind A Star-Studded Multi-Media Campaign

In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Kentucky Derby: The Power Of The Race’s Audience And Marketing Potential

Hats and horses. The Kentucky Derby is an iconic southern sporting event that welcomes a diverse audience and incredible marketing potential.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Pinterest Conversion Features: Just The Facts

Pinterest recently added new conversion features for performance marketers looking to track their campaigns and better reach objectives.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Smart Home Market: Nearly 27% Growth Projected In 2019

Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Hispanic Homeownership: The Growing Scope Of This Niche Market

Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Google Maps Ads: Just The Facts

Google Maps is potentially adding ads to its platform to monetize the service.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
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Victoria Pallien

Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release

Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.

Snapchat Premium 6-Second Ads: Just The Facts

Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.

Travel Search Trends: What Consumers Are Looking For

As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.

Walmart’s TV And Video Media Agency, Vudu: Just The Facts

Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

The Facebook F8 Conference: What Did The Social Media Giant Announce?

Facebook, Inc. announced numerous new business ventures, including new messaging tools, at the F8 2019 Conference last week.

Mother’s Day Spending: How Consumers Say “I Love You, Mom”

Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.

Microsoft Advertising: Just The Facts

Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options

Siri And Alexa Get Married For Pride, Inclusion And European Tourism

To celebrate the recent law passing in Austria, Siri and Alexa partnered with EuroPride and hosted the wedding of the century in Belvedere Palace.

Social Media Demographics: Who’s On Which Platform?

How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.

Disney X Star Wars And How The Play Disney Parks App Engages Fans

With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.

Where Do Consumers Go When Facebook And Instagram Are Down?

When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.

Facebook Testing Upvotes And Downvotes For Comments: Just The Facts

Facebook is testing a new option that allows users to upvote or downvote comments based on relevancy and popularity.

Beats: The Clout Behind A Star-Studded Multi-Media Campaign

In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.

Kentucky Derby: The Power Of The Race’s Audience And Marketing Potential

Hats and horses. The Kentucky Derby is an iconic southern sporting event that welcomes a diverse audience and incredible marketing potential.

Pinterest Conversion Features: Just The Facts

Pinterest recently added new conversion features for performance marketers looking to track their campaigns and better reach objectives.

Smart Home Market: Nearly 27% Growth Projected In 2019

Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.

The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.

Hispanic Homeownership: The Growing Scope Of This Niche Market

Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.

Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.

Google Maps Ads: Just The Facts

Google Maps is potentially adding ads to its platform to monetize the service.