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Facebook Cryptocurrency: Just The Facts
Facebook is introducing Libra, its very own cryptocurrency.
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Angry Birds Takes On AR
Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.
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Instagram Branded Content Ads: Just The Facts
Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.
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Political Ad Spending To Reach New High In 2020
Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.
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TikTok Interest-Based Ads: Just The Facts
TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.
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Amazon Small Sellers Shift: Just The Facts
Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.
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Snapchat Influencers In-App Store: Just The Facts
Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.
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Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram
Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.
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Ultra-Personalized Travel: What Luxe Consumers Look For In 2019
Consumers look for more adventurous travel and aim for extreme personalization this year. Here are some tips to tap into this year’s travel trends.
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Instagram Order Stickers: Just The Facts
Instagram is testing yet another ecommerce feature within its platform.
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Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is
As Facebook bids users adieu, Instagram welcomes them with open arms.
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Jordans Available On Fornite Deliver Urban Style For New Game Mode
Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.
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Google Food Delivery: Expanding For Brand Visibility
Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.
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Google Mobile-First Search Indexing: Just The Facts
Google will begin mobile-first indexing as of July 1st, making the mobile website experience more important than ever.
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WhatsApp Ads: Just The Facts
WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.
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The Modern-Day Banking Experience: Brick & Mortar Vs. Digital
Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.
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Roku Ads: Just The Facts
Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.
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Google Search Redesign: Just The Facts
Google is redesigning their mobile search results page to ease consumer search.
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Resale Market Value Increases: Consumers Focus On Sustainability
Secondhand shopping and the apparel resale market are growing in popularity as consumers become more environmentally aware and crave fresh styles.
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Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand
The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.
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