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Advertising strategies for selling cars, car advertising strategies, tips and other important information to help you maximize your automotive advertising efforts

  • Auto Marketing: All Signs Point To Digital Innovations

    Auto Marketing: All Signs Point To Digital Innovations

    As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.

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  • Engaging The Digital Window Shopper

    Engaging The Digital Window Shopper

    Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • Advertisers Reveal Plans For 55th Annual Super Bowl

    Advertisers Reveal Plans For 55th Annual Super Bowl

    Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

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  • Car Talk In 2020: Predicting The Future For Digital Advertising, Auto Insurance And Purpose-Driven Decisions

    Car Talk In 2020: Predicting The Future For Digital Advertising, Auto Insurance And Purpose-Driven Decisions

    In 2020, car manufacturers adapted to new driving trends, technology and digital solutions.

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  • Consumers Seek Out Brands Displaying Corporate Social Responsibility

    Consumers Seek Out Brands Displaying Corporate Social Responsibility

    2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

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  • Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

    Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

    Recently analyzed auto insurance data from DMS reveals the emergence of new trends throughout the auto insurance industry, spreading across a variety of demographics.

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  • This Giving Tuesday, Nonprofits Turn To Online Donations

    This Giving Tuesday, Nonprofits Turn To Online Donations

    Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.

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  • Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations

    Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations

    Insurance brands have increasingly deployed digital advertising strategies to stay competitive in evolving markets.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • 18 Days From Cars To Ventilators: The GM Pandemic Pivot Creates New Brand Purpose And Employee Commitment

    18 Days From Cars To Ventilators: The GM Pandemic Pivot Creates New Brand Purpose And Employee Commitment

    A year of disruption leads to inspiring philanthropy from GM, as the heritage auto manufacturer prepares for a bright future with electric and autonomous vehicles.

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  • Shell Leader Shares Best Strategies For ‘Humanized Data-Led Creativity’

    Shell Leader Shares Best Strategies For ‘Humanized Data-Led Creativity’

    Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.

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  • Car Sales Climb As Auto Industry Prepares For Strong Rebound

    Car Sales Climb As Auto Industry Prepares For Strong Rebound

    Latest automotive industry reports and predictions indicate a positive Q4 for automakers as sales begin to rise amidst widespread re-openings.

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  • Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

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  • Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

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  • YouTube Lead Forms: Just The Facts

    YouTube Lead Forms: Just The Facts

    Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.

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  • Car Dealerships Speed Up Adoption Of Digital Marketing & Sales Solutions

    Car Dealerships Speed Up Adoption Of Digital Marketing & Sales Solutions

    As the pandemic continues, auto dealers heavily relied on digital tools and processes to acquire new customers and adapt to evolving consumer habits in order to remain prosperous in the long-term.

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  • Major Car Brands Unveil New, Digital-Friendly Logos

    Major Car Brands Unveil New, Digital-Friendly Logos

    Several major car brands, including Nissan and Toyota, have debuted new logos as they transition more of their marketing efforts to digital channels.

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