Automotive Marketing News

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Car marketing, marketing strategies for selling cars, car marketing strategies, tips and other important information to help you maximize your automotive advertising efforts

  • GM Focused On Seamless, Smart Innovations With Google Partnerships

    GM Focused On Seamless, Smart Innovations With Google Partnerships

    The recent hire of Deborah Wahl as new Chief Marketing Officer at GM places focus on seamless consumer and product experiences.

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  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • Automotive Marketers Find New Targets In Pinterest And Snapchat

    Automotive Marketers Find New Targets In Pinterest And Snapchat

    Recent studies indicate automotive marketers may have found two new target audiences in Pinterest and Snapchat users.

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  • Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves

    Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves

    Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.

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  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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  • Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.

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  • Yelp Business Listing Enhancements: Just The Facts

    Yelp Business Listing Enhancements: Just The Facts

    Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

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  • Land Rover Launches New Multi-Platform Campaign For Latest Evoque Model

    Land Rover Launches New Multi-Platform Campaign For Latest Evoque Model

    Land Rover’s new campaign for the 2020 Range Rover Evoque targets women and young city dwellers through a mix of different activations across platforms.

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  • Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.

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  • Hertz Launches A Pilot Car Subscription Service

    Hertz Launches A Pilot Car Subscription Service

    Hertz My Car, a new subscription service from Hertz, enters the subscription market as car ownership continues to evolve for consumers.

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  • Mercedes Targets Millennials With Instagram Stories

    Mercedes Targets Millennials With Instagram Stories

    Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.

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  • Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.

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  • Canoo Launches Into Automotive Via Subscription

    Canoo Launches Into Automotive Via Subscription

    Canoo plans to launch their new line of electric vehicles with a subscription only plan that will appeal to consumers drawn to streamlined and innovative solutions.

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  • Econometrics: Audi Marketing Campaigns See 3x The Sales

    Econometrics: Audi Marketing Campaigns See 3x The Sales

    Audi aims to come to the forefront of the luxury vehicle market, as the brand enlists the aid of econometrics to compete against car giants like Mercedes-Benz and Lexus.

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  • DMS Auto Insights: Top Car Makes By State

    DMS Auto Insights: Top Car Makes By State

    For almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota, according to data from Digital Media Solutions.

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  • Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual

    Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual

    Monetizing unused property has never been easier, thanks to sites like Turo and Outdoorsy. But insuring consumer property was the challenge. That’s where Liberty Mutual came in.

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  • Marketing American Muscle: The Mustang Still Gallops

    Marketing American Muscle: The Mustang Still Gallops

    The Mustang is the top-selling sports car in the U.S. and around the globe, gaining its popularity through dozens of classic films and now a LEGO kit.

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  • Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    By introducing new mascot LiMu the Emu into humorous new spots touting their customized insurance plans, Liberty Mutual Insurance aims to maintain competitive market share.

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  • The Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability

    The Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability

    The top five car models, dominated by sedans and the very popular Ford F-150, utilize marketing strategies emphasizing bells and whistles while maintaining brand loyalty.

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  • Take a Look Under the Hood: Marketing to NASCAR Fans

    Take a Look Under the Hood: Marketing to NASCAR Fans

    The racing industry welcomes endorsements with open arms and with a diverse consumer base, the industry shouldn’t be overlooked when it comes to marketing.

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