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Celebrating the best of digital marketing including tips and other important information to help you maximize your advertising efforts

  • Women’s History Month: Best Financial Campaigns That Empower Women

    Women’s History Month: Best Financial Campaigns That Empower Women

    To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.

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  • Marketing With Babies And Puppies Makes Consumers Say Awwww

    Marketing With Babies And Puppies Makes Consumers Say Awwww

    It’s hard to go wrong when incorporating babies and puppies into your marketing strategies.

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  • The Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability

    The Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability

    The top five car models, dominated by sedans and the very popular Ford F-150, utilize marketing strategies emphasizing bells and whistles while maintaining brand loyalty.

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  • Innovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead

    Innovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead

    Marketing teams, directors and casted actors spread the word through social media, TV interviews and other innovative methods, all used to reach their target audiences.

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  • Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.

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  • Serena Williams, Budweiser And The NFL Make A Big Impression At Super Bowl LIII

    Serena Williams, Budweiser And The NFL Make A Big Impression At Super Bowl LIII

    Serena Williams, beverage giants, and the NFL generated the most chatter in the commercial wars of this year’s Super Bowl.

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  • Super Bowl-Inspired Marketing: What Brands Launch Around The Event, Not Air During It

    Super Bowl-Inspired Marketing: What Brands Launch Around The Event, Not Air During It

    Not every brand can cough up $5 million for a 30-second spot that airs during the Super Bowl. See how these marketing campaigns leveraged the Super Bowl’s popularity without buying expensive TV spots.

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  • 6 University Marketing Campaigns From 2018 That Inspire & Innovate

    6 University Marketing Campaigns From 2018 That Inspire & Innovate

    A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.

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  • From Carrie Bradshaw To Ridley Scott, Super Bowl LIII Commercials Are Innovative, Funny And Bold

    From Carrie Bradshaw To Ridley Scott, Super Bowl LIII Commercials Are Innovative, Funny And Bold

    Super Bowl LIII is shaping up to be another great year of fun and funny commercials featuring celebrities from the TV and sports world.

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  • The Super Bowl Experience: How Game Day’s Marketing Stretches Past Stadiums And Big Screens

    The Super Bowl Experience: How Game Day’s Marketing Stretches Past Stadiums And Big Screens

    With Super Bowl LIII just around the corner, brands have been working on their marketing campaigns for months. Experiential marketing with hands-on approaches are leading this year’s promotions.

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  • #BestofGeico: Asking For Consumer Opinions On Marketing

    #BestofGeico: Asking For Consumer Opinions On Marketing

    The #BestofGeico contest asks fans to vote for the best Geico commercial. From green geckos to loud camels, Geico is known for over-the-top and hilarious TV spots.

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  • Creative Insurance Marketing: Best Campaigns from 2018

    Creative Insurance Marketing: Best Campaigns from 2018

    Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns

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  • 12 Days of Christmas: The Best 12 Holiday Commercials

    12 Days of Christmas: The Best 12 Holiday Commercials

    Marketing helps shape our holidays year after year. Let’s take a look at 12 iconic commercials in honor of the 12 days of Christmas.

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  • Iconic International Ad Campaigns: Following the Formula to Marketing Success

    Iconic International Ad Campaigns: Following the Formula to Marketing Success

    In celebration of United Nations Day and the collaboration of creativity and marketing around the world, we look back at international ad campaigns that made an impression and drove results.

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  • 5 More Best Commercials of All Time (Based on Adoption into Vernacular)

    5 More Best Commercials of All Time (Based on Adoption into Vernacular)

    Two years ago, we published a list of the top 5 commercials of all time based on language being adopted into the vernacular of Americans. Here’s a list of 5 more commercials.

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  • The Best Back-to-School Campaigns from 2017: Getting Students Excited and Boosting Sales

    The Best Back-to-School Campaigns from 2017: Getting Students Excited and Boosting Sales

    See how big brands leverage back-to-school season to connect with their consumers and send sales soaring.

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  • 2018 FIFA World Cup: The 6 Best Campaigns

    2018 FIFA World Cup: The 6 Best Campaigns

    Big brands like Coca-Cola, New Balance and Hyundai jumped on board marketing for the 2018 FIFA World Cup. See how these entities leveraged a worldwide sporting event to reach new audiences.

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  • The Best 6 Father’s Day Campaigns: Marketing Dad’s Love

    The Best 6 Father’s Day Campaigns: Marketing Dad’s Love

    Last Father’s Day, brands like Carhartt, Dove Men and Courtyard Hotels used Father’s Day to interact with consumers and boost sales.

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  • 17 Awesome Education-Related Advertising & Marketing Campaigns from 2017

    17 Awesome Education-Related Advertising & Marketing Campaigns from 2017

    The education-related marketing campaigns from 2017 are the best yet. Take a look at the best advertising from higher education institutions.

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  • Best Mom Campaigns: Mother’s Day in Marketing

    Best Mom Campaigns: Mother’s Day in Marketing

    Check out the brands who used Mother’s Day to their advantage, encouraging goodwill and spiking sales.

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