Back-to-school promotions and performance advertising strategies offer opportunities for data collection and customer acquisition as kids head back to school.
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As application season nears, some higher education institutions around the country are deploying email marketing campaigns offering positive and tailored solutions to address concerns some incoming st
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Many brands release inspiring commercials during the Olympics, connecting with consumers and driving engagement across channels. But do these campaigns boost sales?
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As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.
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Popular alcohol brands are deploying breezy, summer-focused multichannel campaigns to promote their new alcoholic, frozen treats.
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Twitter users with Revue accounts will soon be able to add a subscribe button to the user profiles, allowing creators to grow their newsletter subscriber lists.
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Heineken, Hennessy and Anheuser-Busch have launched CSR initiatives to connect with audiences with summer fun on their minds.
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Twitch recently announced the expansion of its official marketing partner program, extending new branding and sponsorship opportunities to /twitchgaming, Twitch’s creator community.
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As the country reopens, restaurants, including quick-serve restaurants and fast casual dining, are deploying digital strategies to engage hungry diners.
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Roofing companies need to be visible when consumers are on the hunt.
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Several automotive marketing campaigns have recently launched, using creative and innovative multichannel strategies to introduce new vehicles.
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Several brands embrace period positivity and an unapologetic approach to offering menstruation products that resonate with consumers.
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Many credit card companies that offer travel miles are leveraging the rise in holiday bookings to introduce new promotions, campaigns and benefits.
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Father’s Day 2021 is expected to break sales records, inspiring brands and retailers to launch festive digital initiatives and campaigns.
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Major brands are supporting the LGBTQ community through digital campaigns, strategic partnerships and charitable initiatives.
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In an effort to educate, raise awareness and stop the spread of COVID-19, major brands are running digital giveaways and promotions for vaccinated consumers.
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In an effort to appeal to consumers who want more relatable engagement while still prioritizing customer acquisition, brands are promoting real people in new advertising campaigns.
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As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.
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Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.
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Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.
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