Celebrating the best of digital marketing including tips and other important information to help you maximize your advertising efforts
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Read ArticleCoffee Wars: Panera Heats Up The Coffee Wars With New Subscription
The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.
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Read Article4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns
To appeal to consumers, brands have shaken things up shamrock-style with different St. Patrick’s Day marketing initiatives this year and in the past.
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Read Article5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds
Tax preparation brands highlight the pleasure of receiving tax refunds through fun and interesting marketing campaigns.
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Read ArticleValentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences
Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.
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Read ArticleBrands Debut New Advertising Spots During Oscars Broadcast
This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.
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Read Article5 Creative And Memorable Higher Education Marketing Campaigns From 2019
Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.
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Read ArticlePet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time
Pet insurance brands emphasize the importance of protecting pets with affordable pet coverage plans.
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Read ArticleVeganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns
Vegan brands capitalize on Veganuary and promote the practice of abstaining from eating animal-derived ingredients through different marketing campaigns.
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Read Article3 Memorable Lunar New Year Marketing Campaigns Of 2020
Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.
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Read Article3 Empowering Senior Enablement Marketing Campaigns
Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.
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Read Article5 Strategic And Unique Furniture Campaigns
Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.
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Read ArticleSuper Bowl Advertising Ramps Up As Brands Reveal Plans
With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.
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Read Article5 Disruptor Brands That Offered Innovation And Change In 2019
In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.
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Read Article3 Examples Of Personalized Retail Successes
As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.
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Read ArticleThe Most Memorable Brand Wars Of 2019
In 2019, many brands have duked it out to captivate their audiences in exciting ways.
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Read ArticleThe Subscription Economy: 5 Brands That Stood Out In 2019
In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.
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Read Article3 Fitness Brands Succeed By Marketing Lifestyle Messages
Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.
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Read ArticleDepartment Store Holiday Commercials Go All Out To Steal Hearts
Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.
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Read ArticleL’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales
L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.
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Read ArticleClassic Holiday Commercials Bring Joy And Nostalgia To The Season
Many classic holiday commercials have become an integral part of the holiday season.
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