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Celebrating the best of digital advertising including tips and other important information to help you maximize your advertising efforts

  • Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home insurance brands use digital strategies and differentiation to reach consumers.

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  • Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships

    Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships

    Targeting consumers seeking sweet treats this Easter, major candy brands are leveraging digital initiatives, strategic partnerships and popular social platforms to connect with their audiences.

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  • Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.

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  • Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.

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  • 2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    Major beer brands are launching innovative campaigns, and partnerships in order to reach consumers ahead of St. Patrick’s Day and Easter.

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  • 4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    From the customer journey to optimizing digital strategies, here are four marketing and advertising lessons inspired by classic Dr. Seuss stories.

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  • Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

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  • Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.

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  • 5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.

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  • Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

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  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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  • Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

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  • Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.

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  • DTC & Subscription Brands Matched Consumer Needs In 2020

    DTC & Subscription Brands Matched Consumer Needs In 2020

    Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

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  • Consumers Seek Out Brands Displaying Corporate Social Responsibility

    Consumers Seek Out Brands Displaying Corporate Social Responsibility

    2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

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  • Digital Advertisers Create Stronger Engagement, Personalization & Transparency By Leveraging First-Party Data

    Digital Advertisers Create Stronger Engagement, Personalization & Transparency By Leveraging First-Party Data

    Brands are adjusting their digital advertising strategies to prioritize first-party data in order to connect with and convert audiences.

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  • Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19

    Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19

    Apple, Colgate and Huggies are among the latest brands to spotlight subscription services that reflect consumers’ evolving pandemic-related lifestyles.

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  • 4 Advertising & Marketing Lessons Inspired By The Grinch

    4 Advertising & Marketing Lessons Inspired By The Grinch

    To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.

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