To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

Although many stores shuttered during coronavirus, hardware stores were deemed essential and are providing consumers with valuable services.

Through online sales, special financing options, uplifting campaigns and more, major auto brands are pivoting their marketing strategy to effectively engage their audience.

Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

Although many restaurants are closed to in-store customers because of coronavirus, some are offering their culinary specialties as meal kits and recipes for consumers.

Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.

Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.

Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).