Celebrating the best of digital marketing including tips and other important information to help you maximize your advertising efforts
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Read ArticleJeep, Fox, The New York Times Among Brands Considered Most Patriotic
A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.
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Read ArticleBrands Embrace The Massive Popularity Of ASMR
Several brands attempt to reach a younger customer base by tapping into the popularity of ASMR.
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Read ArticleAudi x Avengers: A Lasting Relationship In Effective Content Marketing
Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.
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Read ArticleDisney X Star Wars And How The Play Disney Parks App Engages Fans
With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.
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Read ArticleTiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
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Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
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Read ArticleBeats: The Clout Behind A Star-Studded Multi-Media Campaign
In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.
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Read ArticleDigital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
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Read ArticleGame Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions
Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.
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Read ArticleAbsolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement
Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.
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Read ArticleWarner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!
In an effort to promote their newest release Shazam!, Warner Bros. becomes the first movie studio to use voice-activated AR lenses as a promotional tool.
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Read ArticleBeer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign
Miller Lite and Bud Lite accelerate the corn wars while Kona and Peroni launch new ad campaigns capitalizing on market gains for craft beers and imports.
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Read ArticleReese’s Swap Shop: Engaging Consumers Through Choice
Reese’s is tackling the age old question, “What’s the better part of a Reese’s cup — the chocolate or the peanut butter?” with their latest campaign and two new flavors of peanut butter cups.
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Read ArticleLong John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent
During the six-week period that makes up Lent, many Christians refrain from eating meat. Long John Silver’s offers them a solution: fish, with a side of music and coupons.
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Read ArticleBuffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More
A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.
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Read ArticleHilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees
By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.
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Read ArticleReinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle
In an effort to give girls more options in the toy aisle, Debbie Sterling founded GoldieBlox, the STEM-focused toy brand empowering young women to find the fun in science.
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Read ArticleWomen’s History Month: Best Financial Campaigns That Empower Women
To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.
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Read ArticleMarketing With Babies And Puppies Makes Consumers Say Awwww
It’s hard to go wrong when incorporating babies and puppies into your marketing strategies.
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Read ArticleThe Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability
The top five car models, dominated by sedans and the very popular Ford F-150, utilize marketing strategies emphasizing bells and whistles while maintaining brand loyalty.
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