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Celebrating the best of digital marketing including tips and other important information to help you maximize your advertising efforts

  • Colonel Sanders Gets Hunky In A New KFC Game

    Colonel Sanders Gets Hunky In A New KFC Game

    KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.

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  • Jersey Mike’s Trades Sandwiches For Downloads

    Jersey Mike’s Trades Sandwiches For Downloads

    Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.

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  • 7 Frightfully Amazing Halloween Marketing Campaigns

    7 Frightfully Amazing Halloween Marketing Campaigns

    Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.

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  • Loyalty Programs Are Effective For Brands And Popular With Audiences

    Loyalty Programs Are Effective For Brands And Popular With Audiences

    By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.

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  • Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.

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  • The Chicken Sandwich Wars Heat Up On Social Media

    The Chicken Sandwich Wars Heat Up On Social Media

    It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.

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  • Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

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  • A Look At The Best Back-To-School Campaigns Of 2019

    A Look At The Best Back-To-School Campaigns Of 2019

    With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

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  • The Results Are In: Here Are The Top Brands Among Kids

    The Results Are In: Here Are The Top Brands Among Kids

    A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.

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  • Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.

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  • Top 3 Emerging Higher Education Programs Of 2019

    Top 3 Emerging Higher Education Programs Of 2019

    We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.

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  • 5 Fun CPG Campaigns That Celebrate Summer

    5 Fun CPG Campaigns That Celebrate Summer

    Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.

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  • Shopper Marketing For Today’s Digital World

    Shopper Marketing For Today’s Digital World

    Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.

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  • 5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

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  • Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.

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  • Brands Embrace The Massive Popularity Of ASMR

    Brands Embrace The Massive Popularity Of ASMR

    Several brands attempt to reach a younger customer base by tapping into the popularity of ASMR.

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  • Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.

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  • Disney X Star Wars And How The Play Disney Parks App Engages Fans

    Disney X Star Wars And How The Play Disney Parks App Engages Fans

    With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.

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  • Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.

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  • Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.

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