Celebrating the best of digital marketing including tips and other important information to help you maximize your advertising efforts
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Read Article3 Memorable Lunar New Year Marketing Campaigns Of 2020
Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.
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Read Article3 Empowering Senior Enablement Marketing Campaigns
Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.
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Read Article5 Strategic And Unique Furniture Campaigns
Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.
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Read ArticleSuper Bowl Advertising Ramps Up As Brands Reveal Plans
With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.
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Read Article5 Disruptor Brands That Offered Innovation And Change In 2019
In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.
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Read Article3 Examples Of Personalized Retail Successes
As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.
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Read ArticleThe Most Memorable Brand Wars Of 2019
In 2019, many brands have duked it out to captivate their audiences in exciting ways.
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Read ArticleThe Subscription Economy: 5 Brands That Stood Out In 2019
In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.
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Read Article3 Fitness Brands Succeed By Marketing Lifestyle Messages
Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.
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Read ArticleDepartment Store Holiday Commercials Go All Out To Steal Hearts
Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.
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Read ArticleL’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales
L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.
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Read ArticleClassic Holiday Commercials Bring Joy And Nostalgia To The Season
Many classic holiday commercials have become an integral part of the holiday season.
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Read ArticleStar Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season
The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.
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Read Article5 Mouthwatering Thanksgiving Focused Marketing Campaigns
Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.
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Read ArticleBillie Wants Women To Take Part In Movember
Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.
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Read ArticleBrands Turn To Digital Activations To Bring The Holiday Magic
Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.
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Read ArticleFrozen 2 Anticipated To Dominate Marketing This Holiday Season
Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.
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Read ArticleHearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing
Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.
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Read Article5 Jolly & Memorable Holiday Car Campaigns
Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.
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Read ArticleDior & Gucci Are Outfitting Their Brand Marketing With AR
AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”
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