Celebrating the best of digital marketing including tips and other important information to help you maximize your advertising efforts
-
Read ArticleColonel Sanders Gets Hunky In A New KFC Game
KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.
-
Read ArticleJersey Mike’s Trades Sandwiches For Downloads
Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.
-
Read Article7 Frightfully Amazing Halloween Marketing Campaigns
Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.
-
Read ArticleLoyalty Programs Are Effective For Brands And Popular With Audiences
By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.
-
Read ArticleVow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest
In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.
-
Read ArticleThe Chicken Sandwich Wars Heat Up On Social Media
It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.
-
Read ArticleNike Launches A Sneaker Subscription As The Sneaker Wars Heat Up
Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.
-
Read ArticleA Look At The Best Back-To-School Campaigns Of 2019
With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.
-
Read ArticleThe Results Are In: Here Are The Top Brands Among Kids
A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.
-
Read ArticleOlive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass
Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.
-
Read ArticleTop 3 Emerging Higher Education Programs Of 2019
We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.
-
Read Article5 Fun CPG Campaigns That Celebrate Summer
Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.
-
Read ArticleShopper Marketing For Today’s Digital World
Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.
-
Read Article5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags
For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.
-
Read ArticleJeep, Fox, The New York Times Among Brands Considered Most Patriotic
A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.
-
Read ArticleBrands Embrace The Massive Popularity Of ASMR
Several brands attempt to reach a younger customer base by tapping into the popularity of ASMR.
-
Read ArticleAudi x Avengers: A Lasting Relationship In Effective Content Marketing
Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.
-
Read ArticleDisney X Star Wars And How The Play Disney Parks App Engages Fans
With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.
-
Read ArticleTiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
-
Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
-
Loading More...
