DMS Insights: Best Of...

Digital Marketing Innovation Inspiration

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Celebrating the best of digital marketing including tips and other important information to help you maximize your advertising efforts

  • Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

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  • Mayo Wars: Mayo Brands Evolve To Stand Out

    Mayo Wars: Mayo Brands Evolve To Stand Out

    To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

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  • Ice Cream Marketing Goes Vintage For Summer

    Ice Cream Marketing Goes Vintage For Summer

    Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

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  • Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

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  • 5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

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  • 3 Creative And Innovative Insurance Marketing Campaigns From Around The World

    3 Creative And Innovative Insurance Marketing Campaigns From Around The World

    Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

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  • Father’s Day Marketing Sees Shift In Focus From Years Past

    Father’s Day Marketing Sees Shift In Focus From Years Past

    As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

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  • Innovative Marketing From Nonprofits Committed To Diversity, Inclusion And Lifting Black Voices

    Innovative Marketing From Nonprofits Committed To Diversity, Inclusion And Lifting Black Voices

    Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

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  • Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

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  • The Return Of The Chicken Wars

    The Return Of The Chicken Wars

    Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

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  • Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

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  • Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

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  • Hardware Stores Reach Out To Consumers Proactively During Coronavirus

    Hardware Stores Reach Out To Consumers Proactively During Coronavirus

    Although many stores shuttered during coronavirus, hardware stores were deemed essential and are providing consumers with valuable services.

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  • Auto Brands Find New Ways To Engage Consumers

    Auto Brands Find New Ways To Engage Consumers

    Through online sales, special financing options, uplifting campaigns and more, major auto brands are pivoting their marketing strategy to effectively engage their audience.

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  • Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

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  • Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Although many restaurants are closed to in-store customers because of coronavirus, some are offering their culinary specialties as meal kits and recipes for consumers.

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  • Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.

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  • Alcohol Brands Pivot During Difficult Circumstances

    Alcohol Brands Pivot During Difficult Circumstances

    Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

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  • Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.

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  • Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

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