Celebrating the best of digital marketing including tips and other important information to help you maximize your advertising efforts
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Read ArticleHearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing
Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.
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Read ArticleThe Cola Wars – Which Brand Dominates?
Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.
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Read ArticleWendy’s New D&D-Inspired Marketing Activation Targets Gamers
Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.
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Read ArticleCruise Marketing: Competition Drives Messaging Innovation
The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”
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Read ArticleHome Security Marketing: Standing Out From The Crowd
Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.
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Read Article4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences
Health insurance is a serious subject, but marketing campaigns for health insurance companies often use humor to promote their products.
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Read ArticleTinder Sparks User Conversations Through An Interactive Series
Tinder’s latest innovation, Swipe Night, introduces a new opportunity for users to find their matches through an interactive TV series.
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Read ArticleThe Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness
In the mobile carrier wars, Verizon, AT&T, T-Mobile and Sprint have all created marketing campaigns that tout their own successes while casting doubts on those of their competitors.
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Read ArticleWrangler Debuts Its First-Ever Global Campaign
Wrangler captures the cowboy spirit with their new, first-ever global advertising campaign.
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Read ArticleTikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers
A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.
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Read ArticleLlamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical
Audiences love animals being funny, cute or random and brands know how to capitalize on that affection. Llamas, alpacas and emus are making their marks in a variety of ad spots.
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Read ArticleConnecting With Consumers Through Unique Pest Control Campaigns
Through unique commercials and social media channels, pest control companies create shared interactions with their audience.
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Read ArticleAn A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns
Whether representing cities, regions or entire countries, travel bureau marketing professionals are responsible for pleasing everyone.
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Read ArticleColonel Sanders Gets Hunky In A New KFC Game
KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.
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Read ArticleNFL X TikTok: A Partnership Designed To Inspire Younger Audiences
The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.
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Read ArticleKicking Off The NFL’s 100th Season With New And Old Partnerships
Various brands have partnered up with the NFL in celebration of its 100th season.
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Read ArticleBuffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup
Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.
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Read ArticleJersey Mike’s Trades Sandwiches For Downloads
Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.
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Read Article7 Frightfully Amazing Halloween Marketing Campaigns
Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.
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Read ArticleLoyalty Programs Are Effective For Brands And Popular With Audiences
By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.
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