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Celebrating the best of digital marketing including tips and other important information to help you maximize your advertising efforts

  • Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.

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  • 4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns

    4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns

    To appeal to consumers, brands have shaken things up shamrock-style with different St. Patrick’s Day marketing initiatives this year and in the past.

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  • 5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds

    5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds

    Tax preparation brands highlight the pleasure of receiving tax refunds through fun and interesting marketing campaigns.

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  • Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.

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  • Brands Debut New Advertising Spots During Oscars Broadcast

    Brands Debut New Advertising Spots During Oscars Broadcast

    This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.

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  • 5 Creative And Memorable Higher Education Marketing Campaigns From 2019

    5 Creative And Memorable Higher Education Marketing Campaigns From 2019

    Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.

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  • Pet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time

    Pet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time

    Pet insurance brands emphasize the importance of protecting pets with affordable pet coverage plans.

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  • Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Vegan brands capitalize on Veganuary and promote the practice of abstaining from eating animal-derived ingredients through different marketing campaigns.

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  • 3 Memorable Lunar New Year Marketing Campaigns Of 2020

    3 Memorable Lunar New Year Marketing Campaigns Of 2020

    Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.

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  • 3 Empowering Senior Enablement Marketing Campaigns

    3 Empowering Senior Enablement Marketing Campaigns

    Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.

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  • 5 Strategic And Unique Furniture Campaigns

    5 Strategic And Unique Furniture Campaigns

    Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.

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  • Super Bowl Advertising Ramps Up As Brands Reveal Plans

    Super Bowl Advertising Ramps Up As Brands Reveal Plans

    With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.

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  • 5 Disruptor Brands That Offered Innovation And Change In 2019

    5 Disruptor Brands That Offered Innovation And Change In 2019

    In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

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  • 3 Examples Of Personalized Retail Successes

    3 Examples Of Personalized Retail Successes

    As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.

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  • The Most Memorable Brand Wars Of 2019

    The Most Memorable Brand Wars Of 2019

    In 2019, many brands have duked it out to captivate their audiences in exciting ways.

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  • The Subscription Economy: 5 Brands That Stood Out In 2019

    The Subscription Economy: 5 Brands That Stood Out In 2019

    In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.

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  • 3 Fitness Brands Succeed By Marketing Lifestyle Messages

    3 Fitness Brands Succeed By Marketing Lifestyle Messages

    Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.

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  • Department Store Holiday Commercials Go All Out To Steal Hearts

    Department Store Holiday Commercials Go All Out To Steal Hearts

    Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.

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  • L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.

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  • Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Many classic holiday commercials have become an integral part of the holiday season.

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