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Celebrating the best of digital marketing including tips and other important information to help you maximize your advertising efforts

  • 3 Memorable Lunar New Year Marketing Campaigns Of 2020

    3 Memorable Lunar New Year Marketing Campaigns Of 2020

    Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.

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  • 3 Empowering Senior Enablement Marketing Campaigns

    3 Empowering Senior Enablement Marketing Campaigns

    Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.

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  • 5 Strategic And Unique Furniture Campaigns

    5 Strategic And Unique Furniture Campaigns

    Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.

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  • Super Bowl Advertising Ramps Up As Brands Reveal Plans

    Super Bowl Advertising Ramps Up As Brands Reveal Plans

    With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.

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  • 5 Disruptor Brands That Offered Innovation And Change In 2019

    5 Disruptor Brands That Offered Innovation And Change In 2019

    In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

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  • 3 Examples Of Personalized Retail Successes

    3 Examples Of Personalized Retail Successes

    As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.

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  • The Most Memorable Brand Wars Of 2019

    The Most Memorable Brand Wars Of 2019

    In 2019, many brands have duked it out to captivate their audiences in exciting ways.

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  • The Subscription Economy: 5 Brands That Stood Out In 2019

    The Subscription Economy: 5 Brands That Stood Out In 2019

    In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.

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  • 3 Fitness Brands Succeed By Marketing Lifestyle Messages

    3 Fitness Brands Succeed By Marketing Lifestyle Messages

    Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.

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  • Department Store Holiday Commercials Go All Out To Steal Hearts

    Department Store Holiday Commercials Go All Out To Steal Hearts

    Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.

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  • L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.

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  • Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Many classic holiday commercials have become an integral part of the holiday season.

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  • Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.

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  • 5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.

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  • Billie Wants Women To Take Part In Movember

    Billie Wants Women To Take Part In Movember

    Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.

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  • Brands Turn To Digital Activations To Bring The Holiday Magic

    Brands Turn To Digital Activations To Bring The Holiday Magic

    Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.

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  • Frozen 2 Anticipated To Dominate Marketing This Holiday Season

    Frozen 2 Anticipated To Dominate Marketing This Holiday Season

    Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.

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  • Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.

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  • 5 Jolly & Memorable Holiday Car Campaigns

    5 Jolly & Memorable Holiday Car Campaigns

    Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.

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  • Dior & Gucci Are Outfitting Their Brand Marketing With AR

    Dior & Gucci Are Outfitting Their Brand Marketing With AR

    AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”

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