Black History Month Advertising News

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Black History Month Advertising News

Black history month advertising news, tips and other important information

  • Men’s Grooming Brands Go Online To Grow

    Men’s Grooming Brands Go Online To Grow

    Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.

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  • Black-Owned Businesses Stay Strong During Challenging Times

    Black-Owned Businesses Stay Strong During Challenging Times

    Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.

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  • 5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond

    5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond

    This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

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  • CPG Snack Brands Deploy Social Media Campaigns

    CPG Snack Brands Deploy Social Media Campaigns

    Snack food brands use social media activations to gain attention from shoppers looking for comfort & entertainment.

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  • It’s A Barbie World —  And This Time It’s Digital

    It’s A Barbie World — And This Time It’s Digital

    Mattel finds success with multichannel, digital strategy that centers diversity, engagement and fun for kids and their parents.

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  • Major Brands And Retailers Stay Committed To Amplifying Black-Owned Businesses

    Major Brands And Retailers Stay Committed To Amplifying Black-Owned Businesses

    Many advertisers continue to amplify Black businesses, creators and makers through digital advertising strategies and partnerships.

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  • Consumers Seek Out Brands Displaying Corporate Social Responsibility

    Consumers Seek Out Brands Displaying Corporate Social Responsibility

    2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

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  • Kids And Families Are The Right Audience At The Right Time For Certain Brands

    Kids And Families Are The Right Audience At The Right Time For Certain Brands

    Many brands are reaching kids and families with advertising campaigns that offer solutions and compassion using content strategies and purpose driven marketing.

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  • Tweets Tell Us What Matters To People: 6 Notable Trends For 2020

    Tweets Tell Us What Matters To People: 6 Notable Trends For 2020

    Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.

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  • Pinterest Features Help Brands Reach Diverse Audiences

    Pinterest Features Help Brands Reach Diverse Audiences

    As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

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  • As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

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  • Many Brands Continue To Show Support For The Racial Justice Movement

    Many Brands Continue To Show Support For The Racial Justice Movement

    It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.

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  • Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

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  • The Growth Of Ethnic Studies Programs In Higher Education

    The Growth Of Ethnic Studies Programs In Higher Education

    The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

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  • Younger Generations Are Turning To Instagram And TikTok For Their News

    Younger Generations Are Turning To Instagram And TikTok For Their News

    While Twitter remains a popular social media platform for the latest news, younger generations are turning to Instagram and TikTok.

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  • Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

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  • Brands Need To Be Sincere And Thoughtful In Their Responses To BLM Protests

    Brands Need To Be Sincere And Thoughtful In Their Responses To BLM Protests

    Consumers aren’t all in agreement about how brands should respond to protests, but they don’t believe they should be silent.

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  • Popular CPG Brands Consider Changes To Names And Images That May Be Racially Insensitive

    Popular CPG Brands Consider Changes To Names And Images That May Be Racially Insensitive

    In light of evolving awareness recently raised by nationwide racial justice protests, several CPG brands consider changing their branding.

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  • Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

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  • Black-Owned Brands Thrive Using Effective Marketing Strategies

    Black-Owned Brands Thrive Using Effective Marketing Strategies

    Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

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