News, tips and other important information to help you optimize your digital advertising campaigns
How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic
Push marketing is a valuable resource for publishers that can help re-engage audiences, increase site traffic, improve on-site ad performance and provide additional monetization opportunities.
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Fast Food And Fast Casual Brands Get Creative To Drive Digital And In-Person Engagement
As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.
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Snapchat Ads Certification: Just The Facts
Snapchat has introduced an Ads Manager Campaign Activation certification through its Snap Focus platform.
Low-Cost Carriers Take Off As Travel Picks Up
Low-cost carriers take to the skies, and their marketing and advertising strategies aim to resonate with travelers across channels.
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Microsoft Debuts Multimedia Ads For Search: Just The Facts
Microsoft announces the introduction of Multimedia Ads, a new responsive ad format, offered on Bing search pages.
Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications
Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.
Frozen Boozy Beverage Brands Are Marketing To Consumers Across Channels
Popular alcohol brands are deploying breezy, summer-focused multichannel campaigns to promote their new alcoholic, frozen treats.
Wedding Fashion Moves Online As Brands Launch More Custom, Inclusive And Inexpensive Options
As weddings and brides evolve, so does the buying process for bridal fashions, with retailers adding ecommerce options and more DTC bridal brands launching.
As Auto Insurance Rates Rise, Refined Advertising Strategies Support Growth
As auto insurance premiums rise, advertisers must be transparent and reach consumers at the right moment with promotions and options.
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Facebook Announces Messenger Updates: Just The Facts
Facebook added several new updates and features to Facebook Messenger, potentially creating more opportunities for promotions and engagement.
Fast Food & Quick-Service Restaurants Prioritize Customer Acquisition With Loyalty & Reward Programs
Fast food and QSR loyalty and rewards programs can offer an array of benefits, including customer acquisition and retention.
Houseplant Brands Tap Into Today’s Marketing & Lifestyle Trends To Engage & Convert Millennials
Houseplant collecting is very hot right now, and brands are reaching consumers across channels with promotions, subscriptions and social media strategies.
Roofing Companies Scale Customer Acquisition With Digital Advertising Strategies
Roofing companies need to be visible when consumers are on the hunt.
6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications
Advertisers looking for new ways to directly engage ecommerce consumers can utilize push marketing to send personalized messages to drive website traffic, conversions and more.
Superheroes & Social Media Platforms Partner With Car Brands For Multichannel Automotive Marketing Campaigns
Several automotive marketing campaigns have recently launched, using creative and innovative multichannel strategies to introduce new vehicles.
Brands Launch Positivity-Focused & Shame-Free Advertising Campaigns In Support Of Innovative Period Products
Several brands embrace period positivity and an unapologetic approach to offering menstruation products that resonate with consumers.
Aimtell Push Content Network: Just The Facts
Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.
Netflix Ecommerce Shop: Just The Facts
Netflix recently announced that it is opening an online store, Netflix.shop. The new store allows Netflix to take advantage of the popularity of its offerings and the rise in ecommerce.
Twitter Blue: Just The Facts
Twitter introduces Twitter Blue, a subscription-based service that offers special features for subscribers.
Twitter Fleet Ads: Just The Facts
Twitter Fleet ads present advertisers with a new format to reach consumers as they continue leveraging social platforms to discover new products and services.