As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.

Snapchat has introduced an Ads Manager Campaign Activation certification through its Snap Focus platform.

Low-cost carriers take to the skies, and their marketing and advertising strategies aim to resonate with travelers across channels.

Microsoft announces the introduction of Multimedia Ads, a new responsive ad format, offered on Bing search pages.

Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.

Popular alcohol brands are deploying breezy, summer-focused multichannel campaigns to promote their new alcoholic, frozen treats.

As weddings and brides evolve, so does the buying process for bridal fashions, with retailers adding ecommerce options and more DTC bridal brands launching.

As auto insurance premiums rise, advertisers must be transparent and reach consumers at the right moment with promotions and options.

Facebook added several new updates and features to Facebook Messenger, potentially creating more opportunities for promotions and engagement.

Fast food and QSR loyalty and rewards programs can offer an array of benefits, including customer acquisition and retention.

Houseplant collecting is very hot right now, and brands are reaching consumers across channels with promotions, subscriptions and social media strategies.

Roofing companies need to be visible when consumers are on the hunt.

Advertisers looking for new ways to directly engage ecommerce consumers can utilize push marketing to send personalized messages to drive website traffic, conversions and more.

Several automotive marketing campaigns have recently launched, using creative and innovative multichannel strategies to introduce new vehicles.

Several brands embrace period positivity and an unapologetic approach to offering menstruation products that resonate with consumers.

Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

Netflix recently announced that it is opening an online store, Netflix.shop. The new store allows Netflix to take advantage of the popularity of its offerings and the rise in ecommerce.

Twitter Fleet ads present advertisers with a new format to reach consumers as they continue leveraging social platforms to discover new products and services.