Many luxury brands, like Peloton, have launched less-expensive offerings of their products, often done to expand the reach of brands, create awareness and scale revenues.

From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.

Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

As consumers begin venturing into physical stores, new shopping patterns have emerged.

LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.

This holiday season brands will need to adapt to increased online shopping and shipping demands.

The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.

The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.

During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.

During the rise of digital, many heritage CPG brands have transitioned large portions of their marketing spend to digital media, creating fun, relevant campaigns.

The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.