DMS Insights: Campaign Optimization News

Digital Advertising Innovation Inspiration

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News, tips and other important information to help you optimize your digital advertising campaigns

  • People With Disabilities Have Money To Spend But Are Often Overlooked

    People With Disabilities Have Money To Spend But Are Often Overlooked

    Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.

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  • After Adaptation And Innovation In 2020, What’s Next For QSRs?

    After Adaptation And Innovation In 2020, What’s Next For QSRs?

    Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

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  • Car Talk In 2020: Predicting The Future For Digital Advertising, Auto Insurance And Purpose-Driven Decisions

    Car Talk In 2020: Predicting The Future For Digital Advertising, Auto Insurance And Purpose-Driven Decisions

    In 2020, car manufacturers adapted to new driving trends, technology and digital solutions.

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  • Why Is TikTok Marketer Of The Year?

    Why Is TikTok Marketer Of The Year?

    TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

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  • Apple In 2020: Innovative, Yet Focused On Privacy

    Apple In 2020: Innovative, Yet Focused On Privacy

    Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.

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  • Google Ad Market Antitrust Lawsuit: Just The Facts

    Google Ad Market Antitrust Lawsuit: Just The Facts

    Google faces another antitrust lawsuit, this time related to their role in ad market pricing.

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  • Consumers Start Holiday Product Searches On Google And Amazon

    Consumers Start Holiday Product Searches On Google And Amazon

    In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

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  • Choose Actions Over Impressions: Why CPA Advertising Campaigns Work

    Choose Actions Over Impressions: Why CPA Advertising Campaigns Work

    Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.

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  • The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

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  • Kroger Debuts On List Of Top 10 US Ecommerce Companies

    Kroger Debuts On List Of Top 10 US Ecommerce Companies

    As consumers relied heavily on delivery of everything, including groceries, in 2020, brands like Kroger stepped up their ecommerce strategies and are reaping the benefits.

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  • Apple Nutrition Labels: Just The Facts

    Apple Nutrition Labels: Just The Facts

    After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.

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  • 4 Advertising & Marketing Lessons Inspired By The Grinch

    4 Advertising & Marketing Lessons Inspired By The Grinch

    To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.

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  • Facebook Antitrust Lawsuit: Just The Facts

    Facebook Antitrust Lawsuit: Just The Facts

    The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.

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  • Weight Loss Brands Leverage Digital Solutions For Holistic Experiences

    Weight Loss Brands Leverage Digital Solutions For Holistic Experiences

    As app use grows and consumers are increasingly comfortable with online interactions, weight loss brands lean into digital solutions.

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  • What Is The Nielsen ID Resolution System?

    What Is The Nielsen ID Resolution System?

    Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

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  • Fitness & Wellness Brands Leverage The Popularity Of Apps

    Fitness & Wellness Brands Leverage The Popularity Of Apps

    Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

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  • Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers

    Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers

    The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.

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  • WhatsApp Shopping Button: Just The Facts

    WhatsApp Shopping Button: Just The Facts

    WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.

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  • Do Shipping Costs Matter To Shoppers This Year?

    Do Shipping Costs Matter To Shoppers This Year?

    Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.

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  • Brands And Retailers Offer Holiday Magic With Virtual Holiday Experiences

    Brands And Retailers Offer Holiday Magic With Virtual Holiday Experiences

    Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.

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