Campaign Optimization News

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News, tips and other important information to help you optimize your digital marketing campaigns

  • Snapchat Launches App Stories: Just The Facts

    Snapchat Launches App Stories: Just The Facts

    Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.

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  • Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

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  • Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

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  • What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.

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  • Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.

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  • Serial Returner: The Next Frontier Of Online Shoppers

    Serial Returner: The Next Frontier Of Online Shoppers

    To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.

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  • The Latest At LinkedIn: Live Stream And Stories

    The Latest At LinkedIn: Live Stream And Stories

    LinkedIn prepares to add new features to its social media platform including live streaming and stories.

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  • What Are Purpose-Driven Campaigns?

    What Are Purpose-Driven Campaigns?

    Brands launch purpose-driven marketing campaigns when illustrating new social responsibility initiatives or mission-based brand activations.

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  • Brands’ Social Responsibility Campaigns Focus On Water Quality And Conservation

    Brands’ Social Responsibility Campaigns Focus On Water Quality And Conservation

    Several brands have launched social responsibility campaigns committed to improving water quality and supply, while creating goodwill with like-minded consumers.

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  • ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.

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  • Fast Food Marketing: 4 Bold New Campaigns

    Fast Food Marketing: 4 Bold New Campaigns

    A number of fast food brands have recently launched new marketing campaigns promoting everything from preservative-free burgers to up-the-minute delivery tracking.

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  • The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?

    The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?

    More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.

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  • Grocery Delivery Wars: Amazon And Walmart Face Off

    Grocery Delivery Wars: Amazon And Walmart Face Off

    Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.

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  • Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.

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  • Following Marie Kondo: How To Organize Your Content Marketing Strategy

    Following Marie Kondo: How To Organize Your Content Marketing Strategy

    Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.

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  • Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

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  • 4 Tips To Maximize Your First- And Third-Party Data Usage

    4 Tips To Maximize Your First- And Third-Party Data Usage

    From understanding data to following best practices, here are four tips to help digital marketers maximize their data management and usage.

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  • When To Bring In The Experts: Paid Search

    When To Bring In The Experts: Paid Search

    Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.

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  • Top 5 PPC Tips for 2018: What Marketers Are Forgetting to Maximize

    Top 5 PPC Tips for 2018: What Marketers Are Forgetting to Maximize

    As paid search or PPC campaigns change, there are tactics marketers can maximize for the best results. Take a look at our top 5 PPC tips for the most lucrative campaign.

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  • The Modern Marketing Minute: Get Noticed or Get Lost in the Crowd

    The Modern Marketing Minute: Get Noticed or Get Lost in the Crowd

    Learn the tips and tricks to popular marketing channels so your brand doesn’t get washed away in the crowd. Learn all about the modern marketing minute to use trends to your brand’s advantage.

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