Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

In 2020, car manufacturers adapted to new driving trends, technology and digital solutions.

TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.

Google faces another antitrust lawsuit, this time related to their role in ad market pricing.

In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.

CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

As consumers relied heavily on delivery of everything, including groceries, in 2020, brands like Kroger stepped up their ecommerce strategies and are reaping the benefits.

After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.

To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.

The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.

As app use grows and consumers are increasingly comfortable with online interactions, weight loss brands lean into digital solutions.

Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.

WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.

Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.

Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.