News, tips and other important information to help you optimize your digital advertising campaigns
How Advertisers Can Rely On Push Marketing To Lower Cart Abandonment
Push marketing aids ecommerce advertisers in reconnecting with high-intent consumers who abandon their carts with targeted push notifications that can help win sales and improve conversion rates.
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Understanding & Overcoming Top Email Inboxing Challenges
For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.
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CBD Brands Deploy Digital Strategies To Reach Interested Consumers
CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.
It’s A No For Most Americans To Voice Shopping
Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.
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Using Web Push Notifications & Email To Boost Engagement And Conversions
Web push notifications & email are channels that provide marketers with enhanced opportunities to connect with consumers by utilizing a multichannel approach that capitalizes on the strengths of each.
Auto Marketing: All Signs Point To Digital Innovations
As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.
Engaging The Digital Window Shopper
Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”
5 Reasons Push Notifications Boost Ecommerce Performance
Targeted push notifications for ecommerce websites drive conversions and consumer engagement through retargeting abandoned carts, sending personalized recommendations and engaging lapsed visitors.
Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations
Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.
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Pay-For-Performance Advertising Solves Attribution & ROI Challenges
Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.
‘Normal’ Is & Needs To Be A Term Of The Past
Many brands are pushing ahead with new ideas and innovations, introducing inclusive products and services and leaving ‘normal’ in the past.
Home Inspection Brands Use Digital Strategies To Generate Consumer Interest
Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.
CPG Brands + Performance Advertising: A Winning Combination
As CPG brands continue to reach out to consumers across digital channels, performance advertising becomes indispensable.
Personalization Prioritized As Brands Increase Email Budgets
Email is an essential digital marketing channel, and many brands are budgeting for bigger email spends in 2021.
Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up
As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.
5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day
In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.
People With Disabilities Have Money To Spend But Are Often Overlooked
Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.
After Adaptation And Innovation In 2020, What’s Next For QSRs?
Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.
Car Talk In 2020: Predicting The Future For Digital Advertising, Auto Insurance And Purpose-Driven Decisions
In 2020, car manufacturers adapted to new driving trends, technology and digital solutions.
Why Is TikTok Marketer Of The Year?
TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.