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News, tips and other important information to help you optimize your digital advertising campaigns

  • How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic

    How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic

    Push marketing is a valuable resource for publishers that can help re-engage audiences, increase site traffic, improve on-site ad performance and provide additional monetization opportunities.

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  • Fast Food And Fast Casual Brands Get Creative To Drive Digital And In-Person Engagement

    Fast Food And Fast Casual Brands Get Creative To Drive Digital And In-Person Engagement

    As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.

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  • Snapchat Ads Certification: Just The Facts

    Snapchat Ads Certification: Just The Facts

    Snapchat has introduced an Ads Manager Campaign Activation certification through its Snap Focus platform.

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  • Low-Cost Carriers Take Off As Travel Picks Up

    Low-Cost Carriers Take Off As Travel Picks Up

    Low-cost carriers take to the skies, and their marketing and advertising strategies aim to resonate with travelers across channels.

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  • Microsoft Debuts Multimedia Ads For Search: Just The Facts

    Microsoft Debuts Multimedia Ads For Search: Just The Facts

    Microsoft announces the introduction of Multimedia Ads, a new responsive ad format, offered on Bing search pages.

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  • Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications

    Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications

    Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.

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  • Frozen Boozy Beverage Brands Are Marketing To Consumers Across Channels

    Frozen Boozy Beverage Brands Are Marketing To Consumers Across Channels

    Popular alcohol brands are deploying breezy, summer-focused multichannel campaigns to promote their new alcoholic, frozen treats.

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  • Wedding Fashion Moves Online As Brands Launch More Custom, Inclusive And Inexpensive Options

    Wedding Fashion Moves Online As Brands Launch More Custom, Inclusive And Inexpensive Options

    As weddings and brides evolve, so does the buying process for bridal fashions, with retailers adding ecommerce options and more DTC bridal brands launching.

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  • As Auto Insurance Rates Rise, Refined Advertising Strategies Support Growth

    As Auto Insurance Rates Rise, Refined Advertising Strategies Support Growth

    As auto insurance premiums rise, advertisers must be transparent and reach consumers at the right moment with promotions and options.

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  • Facebook Announces Messenger Updates: Just The Facts

    Facebook Announces Messenger Updates: Just The Facts

    Facebook added several new updates and features to Facebook Messenger, potentially creating more opportunities for promotions and engagement.

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  • Fast Food & Quick-Service Restaurants Prioritize Customer Acquisition With Loyalty & Reward Programs

    Fast Food & Quick-Service Restaurants Prioritize Customer Acquisition With Loyalty & Reward Programs

    Fast food and QSR loyalty and rewards programs can offer an array of benefits, including customer acquisition and retention.

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  • Houseplant Brands Tap Into Today’s Marketing & Lifestyle Trends To Engage & Convert Millennials

    Houseplant Brands Tap Into Today’s Marketing & Lifestyle Trends To Engage & Convert Millennials

    Houseplant collecting is very hot right now, and brands are reaching consumers across channels with promotions, subscriptions and social media strategies.

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  • Roofing Companies Scale Customer Acquisition With Digital Advertising Strategies

    Roofing Companies Scale Customer Acquisition With Digital Advertising Strategies

    Roofing companies need to be visible when consumers are on the hunt.

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  • 6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications

    6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications

    Advertisers looking for new ways to directly engage ecommerce consumers can utilize push marketing to send personalized messages to drive website traffic, conversions and more.

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  • Superheroes & Social Media Platforms Partner With Car Brands For Multichannel Automotive Marketing Campaigns

    Superheroes & Social Media Platforms Partner With Car Brands For Multichannel Automotive Marketing Campaigns

    Several automotive marketing campaigns have recently launched, using creative and innovative multichannel strategies to introduce new vehicles.

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  • Brands Launch Positivity-Focused & Shame-Free Advertising Campaigns In Support Of Innovative Period Products

    Brands Launch Positivity-Focused & Shame-Free Advertising Campaigns In Support Of Innovative Period Products

    Several brands embrace period positivity and an unapologetic approach to offering menstruation products that resonate with consumers.

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  • Aimtell Push Content Network: Just The Facts

    Aimtell Push Content Network: Just The Facts

    Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

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  • Netflix Ecommerce Shop: Just The Facts

    Netflix Ecommerce Shop: Just The Facts

    Netflix recently announced that it is opening an online store, Netflix.shop. The new store allows Netflix to take advantage of the popularity of its offerings and the rise in ecommerce.

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  • Twitter Blue: Just The Facts

    Twitter Blue: Just The Facts

    Twitter introduces Twitter Blue, a subscription-based service that offers special features for subscribers.

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  • Twitter Fleet Ads: Just The Facts

    Twitter Fleet Ads: Just The Facts

    Twitter Fleet ads present advertisers with a new format to reach consumers as they continue leveraging social platforms to discover new products and services.

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