Marketing Analyst

Reports to: Senior Director, Product Marketing

Location: Hybrid/WFH with 2-3 days in Denver, Colorado (Capitol Hill) office

Description

Digital Media Solutions (DMS) is looking for an analytically minded person with a background in analytics, finance or marketing. The Marketing Analyst is primarily responsible for data gathering and analysis to support marketing campaigns and aid in the evaluation of current business initiatives. The analyst will work as part of the Product Marketing Team for the Insurance division to analyze and measure the effectiveness and financial impact of online acquisition. Marketing channels include: digital, email, social and Facebook client programs and alternative media. This position will be all-encompassing of both front-end marketing campaign analysis and backed client analysis allowing you to provide a holistic view of campaign performance internally and externally while supporting the company’s financial goals.

Responsibilities

Campaign management – Develop and execute marketing strategies and data-driven insights to drive performance and maximize ROI
Strategy making – Develop and communicate insights around campaign performance to internal team
You will gather, organize and aggregate large sets of data in order to produce meaningful business insight in areas such as ad network optimization, marketing performance and quality monitoring, client communication and development, competitive research and more
Reporting and visualization – Create Looker dashboard views to help identify performance and business trends
Work closely with the Business Operations and client team to present trends, discuss challenges and present solutions.
You will develop data-driven insights that enable DMS Marketing and Media teams to maximize profitability while helping our clients to meet and exceed their KPIs for marketing campaigns
This role will concentrate on supporting the growth of our Health Insurance vertical. You will use analytical methods to extract valuable insights from our data that grow the product and ROI for clients.
Work closely with client managers to identify opportunities to optimize client campaigns and expand budgets
Support ongoing analysis and monitoring of key business KPIs
Responsible for communicating your insights and findings to various members of our Client, Media, Analytics and Executive teams

Requirements

MUST BE ABLE TO BE IN-PERSON 2-3 DAYS/WEEK IN DENVER, CO OFFICE
BA/BS in finance or marketing, preferred.
3-5 years’ experience in finance or marketing analytics function, preferred.
Must be skilled in Excel and have working knowledge of Microsoft Office.
Must be interested in direct to consumer marketing and analyzing consumer behavior
Continuity/club/subscription experience is a plus.
An understanding of finance/accounting and testing process is a plus.
Must have keen analytical and excellent communication skills. Ability to communicate financial concepts to varied audiences, both verbally and in writing.
Ability to manage multiple requests, multi-task and deliver requested work on time.
Must be detail-oriented with excellent follow-through abilities, as well as a highly creative and analytical problem-solver.
Professionalism – Has the ability to work in a team environment. Delivers requests on-time, with precision, and presents in a clear, concise and confident manner. Is a positive influence, and values/exhibits a conscientious work ethic.
Confidentiality – Needs to understand how to conduct him/herself professionally and when/where not to share opinions versus fact; when/where not to share confidential information such as financial information concerning Intellectual Property, revenue reports, proposed and new products, testing schedules and analytic results, etc.

Candidates will be considered in totality of their skills and experience versus strict interpretation of “requirements.”

Compensation And Benefits

Compensation offered to a candidate may vary based upon geographic location, work experience, education and/or skill levels.

Benefits Available to Eligible Employees Include The Following:

Medical, dental, vision insurance
Wellness and mental health benefits
Tax-advantaged health care accounts
Financial and income protection benefits (Life insurance, 401(k), short term disability)
Paid time off (PTO), holidays and sick time off
Remote worker assistance for wellness and home office
Fully remote work

About DMS

Digital Media Solutions® (DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers.

DMS is a growing company that provides team members with opportunities to learn new technologies and enhance their skills. In addition to competitive salaries, reliable work schedules, access to technology, an energetic and connected work culture and an impressive suite of employee health and wellness benefits, DMS also offers employees the chance to further acquire industry knowledge and network with colleagues.

The culture at DMS is built on a foundation of collaboration, support and inclusion. DMS believes in the power of teamwork. DMS is more than just an award-winning company, we are a team that supports one another, challenges each other and celebrates together.

DMS is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law.