DMS Insights: Consumer Finance Marketing News

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Industry news for marketers focused on matching consumers with the right lending partners and products

  • Financial Brands Connect With Gen Zers To Engage Parents & Build Early Loyalty

    Financial Brands Connect With Gen Zers To Engage Parents & Build Early Loyalty

    Financial brands and fintech apps like Chase, Step and Mozper create lasting relationships with Gen Z to build loyalty with their parents.

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  • Antitrust Proposal To Break Up Tech Giants: Just The Facts

    Antitrust Proposal To Break Up Tech Giants: Just The Facts

    The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

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  • Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

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  • Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

    Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

    As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.

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  • 4 Fast Facts About The Growth Of Shopify

    4 Fast Facts About The Growth Of Shopify

    The recent surge in online shopping has led to increased adoption of ecommerce platforms like Shopify.

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  • Google’s Mortgage Feature Box: Just The Facts

    Google’s Mortgage Feature Box: Just The Facts

    In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

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  • Credit Card Wars & The Battle For Long-Term Loyalty

    Credit Card Wars & The Battle For Long-Term Loyalty

    Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

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  • Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

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  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

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  • Brands Offer Conversations To Deepen Their Customer Relationships

    Brands Offer Conversations To Deepen Their Customer Relationships

    Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Black-Owned Brands Thrive Using Effective Marketing Strategies

    Black-Owned Brands Thrive Using Effective Marketing Strategies

    Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

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  • Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

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  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

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  • BNPL Gains Traction With Consumers & Merchants During COVID-19

    BNPL Gains Traction With Consumers & Merchants During COVID-19

    As consumers more carefully evaluate the importance of each purchase, many are gravitating toward merchants that offer flexibility like Buy Now, Pay Later platforms.

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  • Consumer Spending Habits Shift In Response To New Norms

    Consumer Spending Habits Shift In Response To New Norms

    Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.

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  • Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

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  • Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.

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  • Credit Card Companies Shift Rewards To Recognize Consumer Desires During COVID-19

    Credit Card Companies Shift Rewards To Recognize Consumer Desires During COVID-19

    Societal shifts resulting from COVID-19 spur credit card companies to alter their rewards programs to incentivize spending on groceries, food delivery, work collaboration and streaming services.

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  • From Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment

    From Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment

    As consumers preferences shift, marketers must understand what motivates different audiences to use credit cards.

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