Consumer Finance Marketing News

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Industry news from for marketers focused on matching consumers with the right lending partners and products

  • Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.

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  • Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.

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  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • Income-Driven Repayment Plans For School Loans Are On The Rise

    Income-Driven Repayment Plans For School Loans Are On The Rise

    Income-driven repayment plans are on the rise for graduate and undergraduate student loans, helping to make college affordable for more students.

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  • 3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

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  • Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

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  • Brands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt

    Brands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt

    Although consumer debt is reaching an all-time high, alternative payment platforms and personal loan products can provide consumers with options.

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  • 3 Tax Prep Brands Go Big For April 15

    3 Tax Prep Brands Go Big For April 15

    Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.

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  • The Post-Pay Platform Grows In Popularity With Brands And Consumers

    The Post-Pay Platform Grows In Popularity With Brands And Consumers

    The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.

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  • As Payment Solutions Diversify, Consumers Want Frictionless Options

    As Payment Solutions Diversify, Consumers Want Frictionless Options

    For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.

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  • Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google continues to update and evolve their advertising, most recently revising their financial products and services policy.

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  • Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Mortgage prospects should be nurtured from early awareness through closing.

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  • The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.

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  • Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

    Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

    During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report

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  • The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    As the winds of toy sales continue to shift, LEGO deploys a global campaign encouraging creativity while growing their DTC sales.

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  • Q2 2019 Refinance Mortgage Consumer Profile Report

    Q2 2019 Refinance Mortgage Consumer Profile Report

    The Q2 2019 Refinance Mortgage Consumer Profile Report provides data to help mortgage marketers understand the profiles of consumers actively inquiring about refinance mortgage products.

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  • 3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.

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  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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