Industry news for advertisers focused on matching consumers with the right lending partners and products
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Walmart Expands Digital Offering With Fintech Partnership
Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.
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5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season
Consumer demand for personal loans is expected to hit its peak in early Q1. Here are five recommendations for personal loan brands to consider when launching advertising strategies.
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Maryland Digital Ad Tax: Just The Facts
A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.
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Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation
Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.
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Millennials & Gen Z: A Profile Of Auto Insurance Customers
While homeowners have been a key demographic among auto insurance advertisers for many years, it's vital that car insurance brands develop a keener understanding of the growing non-homeowner audience.
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Top News For Consumer Finance Advertisers
COVID-19 accelerated major shifts in consumer finance behaviors, needs and preferences. Here are the articles related to trends in consumer finance advertising published by DMS Insights in 2020.
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Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising
Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.
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Financial Brands Connect With Gen Zers To Engage Parents & Build Early Loyalty
Financial brands and fintech apps like Chase, Step and Mozper create lasting relationships with Gen Z to build loyalty with their parents.
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Antitrust Proposal To Break Up Tech Giants: Just The Facts
The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.
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Consumers Demand Variety, Don’t Want All COVID-Focused Ads
The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.
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Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand
As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.
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4 Fast Facts About The Growth Of Shopify
The recent surge in online shopping has led to increased adoption of ecommerce platforms like Shopify.
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Google’s Mortgage Feature Box: Just The Facts
In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.
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Credit Card Wars & The Battle For Long-Term Loyalty
Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.
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Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership
Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.
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FCC Rules P2P Text Platforms Not ATDS
The FCC ruled on manual dialing for brands that use automated text message platforms.
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Brands Offer Conversations To Deepen Their Customer Relationships
Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.
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Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers
Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.
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Black-Owned Brands Thrive Using Effective Marketing Strategies
Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.
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Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations
The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.
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