Industry news from for marketers focused on matching consumers with the right lending partners and products
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Read ArticleSingle Women: The Fastest Growing Segment Of The Mortgage Market
Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.
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Read ArticleRefinance Loan Marketing Strategies To Manage Record-Breaking Volume
Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.
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Read ArticleHow Millennials Are Saving And Spending Their Money
Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.
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Read ArticleWhat Is Performance Marketing?
Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.
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Read ArticleIncome-Driven Repayment Plans For School Loans Are On The Rise
Income-driven repayment plans are on the rise for graduate and undergraduate student loans, helping to make college affordable for more students.
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Read Article3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020
Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths
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Read ArticleDemand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry
The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.
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Read ArticleBrands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt
Although consumer debt is reaching an all-time high, alternative payment platforms and personal loan products can provide consumers with options.
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Read Article3 Tax Prep Brands Go Big For April 15
Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.
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Read ArticleThe Post-Pay Platform Grows In Popularity With Brands And Consumers
The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.
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Read ArticleAs Payment Solutions Diversify, Consumers Want Frictionless Options
For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.
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Read ArticleGoogle Updates Financial Services Advertising Guidelines: Just The Facts
Google continues to update and evolve their advertising, most recently revising their financial products and services policy.
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Read ArticleNurturing From House Hunting Through Closing Boosts Mortgage Conversions
Mortgage prospects should be nurtured from early awareness through closing.
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Read ArticleThe Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers
The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.
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Read ArticleDecreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers
During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report
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Read ArticleThe LEGO “Rebuild The World Ad” Campaign Embraces A Global View
As the winds of toy sales continue to shift, LEGO deploys a global campaign encouraging creativity while growing their DTC sales.
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Q2 2019 Refinance Mortgage Consumer Profile Report
The Q2 2019 Refinance Mortgage Consumer Profile Report provides data to help mortgage marketers understand the profiles of consumers actively inquiring about refinance mortgage products.
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Read Article3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business
2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.
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Read ArticleGoogle’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?
Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
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Read ArticleFacebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
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