Industry news from Best Rate Referrals for marketers focused on matching consumers with the right lending product

  • Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans

    Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans

    Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.

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  • Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs

    Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs

    More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.

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  • UltraFICO Score: How New Factors Benefit Borrowers

    UltraFICO Score: How New Factors Benefit Borrowers

    With the inception of the UltraFICO score, comes the potential for higher credit scores. Which consumers will benefit the most, and what should loan officers do in response to this new scoring system?

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  • On-Demand Webinar: Re-Ignite, Re-Engage and Grow Your ROI with Aged Leads

    On-Demand Webinar: Re-Ignite, Re-Engage and Grow Your ROI with Aged Leads

    Finding Gold in Your Aged Leads! Learn how to re-invest in the goldmine of aged leads that you already have in your CRM.

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  • Move Over Reverse: Marketing Mortgage Loans to Seniors

    Move Over Reverse: Marketing Mortgage Loans to Seniors

    The senior population is growing and they’re not looking for reverse mortgages. Refinances and multifamily loans are in demand, and statistics confirm you can connect with seniors via digital media.

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  • Mortgage Applicant Quality Improved in Q2 2018

    Mortgage Applicant Quality Improved in Q2 2018

    Mortgage applicant quality improved in Q2 2018 according to the Q2 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

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  • Mortgage Weekly Roundup – July 27

    Mortgage Weekly Roundup – July 27

    Mortgage rates have stopped climbing, but home price increases and inventory challenges endure. Here are the big stories in the mortgage market for the week ending July 24.

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  • Mortgage Weekly Roundup – July 20

    Mortgage Weekly Roundup – July 20

    Mortgage Weekly Roundup: Refinances plummeted to their lowest point but purchases lead the pack. This boost could indicate the housing inventory is showing signs of recovery after months of shortage.

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  • Mortgage Weekly Roundup – July 13

    Mortgage Weekly Roundup – July 13

    Prospective home buyers are still challenged with surging listing prices, the result of bidding wars as buyers compete for the limited properties on the market.

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  • Mortgage Weekly Roundup – June 29

    Mortgage Weekly Roundup – June 29

    During the week ending June 27, interest rates were pretty steady but applications fell due to supply limitations. Here are the big stories in the mortgage market for the week ending June 27.

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  • Cash Out Comeback

    Cash Out Comeback

    Here are three things to keep in mind when marketing Cash-Out mortgages.

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  • Affluent, Rural, Older Home Owners Seeking New Purchase Mortgages in Q1

    Affluent, Rural, Older Home Owners Seeking New Purchase Mortgages in Q1

    In comparison to the refinance and reverse markets, consumers actively seeking purchase mortgages are more diverse in age and income levels according to the Q1 2018 Mortgage Consumer Profile Report.

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  • The 5 Best Mortgage Campaigns: Leveraging Social Media and Video

    The 5 Best Mortgage Campaigns: Leveraging Social Media and Video

    As the mortgage industry quickly becomes competitive, banks and loan officers need to revamp their marketing strategies. See how these top lenders produced quality social media posts and videos.

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  • More Affluent Homeowners Sought New Refinance Loans in Q1 2018

    More Affluent Homeowners Sought New Refinance Loans in Q1 2018

    A shift in the refinance market occurred from 2017 and Q1 2018, resulting in more affluent homeowners with increased home values and higher mortgage balances, seeking new refinance loans.

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  • Q1 2018 Mortgage Consumer Profile Report

    Q1 2018 Mortgage Consumer Profile Report

    The Q1 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals, highlights mortgage market audience trends for the period of January 2017-March 2018, with an emphasis on January-March

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  • Mortgage Weekly Roundup – June 22

    Mortgage Weekly Roundup – June 22

    Here are the big stories in the mortgage market for the week ending June 20.

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  • Mortgage Weekly Roundup – June 15

    Mortgage Weekly Roundup – June 15

    For the week ending June 15, rates hit a hard reverse. After two consecutive weeks of overall declines, rates rose this week to their second highest position overall in 2018.

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  • Mortgage Weekly Roundup ― June 8

    Mortgage Weekly Roundup ― June 8

    During the week ending June 7, average mortgage rates for both fixed and adjustable rate loans started to inch backwards, easing concerns of some buyers.

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  • Five Mortgage Marketing Tips to Help Loan Officers Win

    Five Mortgage Marketing Tips to Help Loan Officers Win

    Check out Raymond Bartreau of Best Rate Referrals latest mortgage marketing insights in National Mortgage Professional Magazine.

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