Industry news from for marketers focused on matching consumers with the right lending partners and products
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Read ArticleThe Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers
The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.
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Read ArticleDecreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers
During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report
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Q2 2019 Refinance Mortgage Consumer Profile Report
The Q2 2019 Refinance Mortgage Consumer Profile Report provides data to help mortgage marketers understand the profiles of consumers actively inquiring about refinance mortgage products.
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Read Article3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business
2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.
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Read ArticleGoogle’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?
Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
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Read ArticleFacebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
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Read ArticleAlly Financial Talks Money Through A Game Of Truth Or Dare
Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.
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Read ArticleCelebrating The Rate Cut: Refinance Volume Heats Up This Summer
When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.
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Read ArticleBeyond Booksellers: The Expansion Of Unique Summer Reading Activations
Local libraries and booksellers have historically offered summer reading challenges to keep young readers engaged, but this year’s unique digital summer reading activations have expanded.
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Read ArticleCalifornia Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019
California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.
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Read ArticleLower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers
Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.
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Read ArticleHomeownership Trends For The First Half Of 2019
The housing market is ever-changing and, therefore, so are homeownership trends.
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Read ArticleFacebook Cryptocurrency: Just The Facts
Facebook is introducing Libra, its very own cryptocurrency.
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Read ArticleImplied Fed Rate Cuts Spur Housing And Mortgage Activity
Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.
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Read ArticleDMS Consumer Finance Announces Gold Sponsorship Of The Summit 2019
DMS Consumer Finance will be a sponsor of The Summit 2019, a two-day event spotlighting the latest mortgage industry trends, with key representatives from DMS attending.
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Read ArticleThe Modern-Day Banking Experience: Brick & Mortar Vs. Digital
Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.
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Read ArticleDMS Consumer Finance Launches To Connect Lenders With High-Intent Borrowers
Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, announced the launch of DMS Consumer Finance.
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Read ArticleReverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity
With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.
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Read ArticleMother’s Day Spending: How Consumers Say “I Love You, Mom”
Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.
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Read ArticleHispanic Homeownership: The Growing Scope Of This Niche Market
Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.
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