DMS Insights: Consumer Finance Marketing News

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Industry news for marketers focused on matching consumers with the right lending partners and products

  •  Credit Card Wars & The Battle For Long-Term Loyalty

    Credit Card Wars & The Battle For Long-Term Loyalty

    Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

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  • Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

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  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

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  • Brands Offer Conversations To Deepen Their Customer Relationships

    Brands Offer Conversations To Deepen Their Customer Relationships

    Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Black-Owned Brands Thrive Using Effective Marketing Strategies

    Black-Owned Brands Thrive Using Effective Marketing Strategies

    Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

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  • Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

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  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

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  • BNPL Gains Traction With Consumers & Merchants During COVID-19

    BNPL Gains Traction With Consumers & Merchants During COVID-19

    As consumers more carefully evaluate the importance of each purchase, many are gravitating toward merchants that offer flexibility like Buy Now, Pay Later platforms.

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  • Consumer Spending Habits Shift In Response To New Norms

    Consumer Spending Habits Shift In Response To New Norms

    Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.

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  • Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

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  • Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.

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  • Credit Card Companies Shift Rewards To Recognize Consumer Desires During COVID-19

    Credit Card Companies Shift Rewards To Recognize Consumer Desires During COVID-19

    Societal shifts resulting from COVID-19 spur credit card companies to alter their rewards programs to incentivize spending on groceries, food delivery, work collaboration and streaming services.

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  • From Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment

    From Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment

    As consumers preferences shift, marketers must understand what motivates different audiences to use credit cards.

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  • Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.

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  • Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.

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  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • Income-Driven Repayment Plans For School Loans Are On The Rise

    Income-Driven Repayment Plans For School Loans Are On The Rise

    Income-driven repayment plans are on the rise for graduate and undergraduate student loans, helping to make college affordable for more students.

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  • 3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

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