Industry news from Best Rate Referrals for marketers focused on matching consumers with the right lending product

  • 4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.

    Read Article
  • Download
  • Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

    Read Article
  • 4 Simple Strategies For Marketing Mortgages To Millennials In 2019

    4 Simple Strategies For Marketing Mortgages To Millennials In 2019

    Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.

    Read Article
  • Using Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers

    Using Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers

    The “right” prospective mortgage borrowers can vary widely from one lender to another, but there are several strategies to identify ideal prospects that can be leveraged by mortgage marketers.

    Read Article
  • Mortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do

    Mortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do

    The shutdown is slowing down approvals, but mortgage marketers can reassure consumers by getting ahead of the news.

    Read Article
  • Credit Profile of Purchase Mortgage Borrowers on an Upswing

    Credit Profile of Purchase Mortgage Borrowers on an Upswing

    The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

    Read Article
  • Helium with State Farm: They’ve Got You Covered and Laughing

    Helium with State Farm: They’ve Got You Covered and Laughing

    State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.

    Read Article
  • Creative Insurance Marketing: Best Campaigns from 2018

    Creative Insurance Marketing: Best Campaigns from 2018

    Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns

    Read Article
  • Mortgage Marketing in Today’s Digital Age

    Mortgage Marketing in Today’s Digital Age

    By leveraging high-quality digital marketing, loan originators should be able to reach more buyers and develop beneficial real estate agent partnerships.

    Read Article
  • Older Audiences Inquired About Purchase Loans in Q3

    Older Audiences Inquired About Purchase Loans in Q3

    In Q3 2018, two groups of older consumers entered the list of top consumer segments for the purchase market, according to the Q3 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals

    Read Article
  • Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans

    Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans

    Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.

    Read Article
  • Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs

    Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs

    More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.

    Read Article
  • UltraFICO Score: How New Factors Benefit Borrowers

    UltraFICO Score: How New Factors Benefit Borrowers

    With the inception of the UltraFICO score, comes the potential for higher credit scores. Which consumers will benefit the most, and what should loan officers do in response to this new scoring system?

    Read Article
  • On-Demand Webinar: Re-Ignite, Re-Engage and Grow Your ROI with Aged Leads

    On-Demand Webinar: Re-Ignite, Re-Engage and Grow Your ROI with Aged Leads

    Finding Gold in Your Aged Leads! Learn how to re-invest in the goldmine of aged leads that you already have in your CRM.

    Read Article
  • Mortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans

    Mortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans

    There is significant overlap between the audiences for purchase, refinance and reverse mortgage loans. Find out more about one segment in the top ten for all three mortgage types in the article.

    Read Article
  • Move Over Reverse: Marketing Mortgage Loans to Seniors

    Move Over Reverse: Marketing Mortgage Loans to Seniors

    The senior population is growing and they’re not looking for reverse mortgages. Refinances and multifamily loans are in demand, and statistics confirm you can connect with seniors via digital media.

    Read Article
  • Mortgage Applicant Quality Improved in Q2 2018

    Mortgage Applicant Quality Improved in Q2 2018

    Mortgage applicant quality improved in Q2 2018 according to the Q2 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

    Read Article
  • Mortgage Weekly Roundup – July 27

    Mortgage Weekly Roundup – July 27

    Mortgage rates have stopped climbing, but home price increases and inventory challenges endure. Here are the big stories in the mortgage market for the week ending July 24.

    Read Article
  • Mortgage Weekly Roundup – July 20

    Mortgage Weekly Roundup – July 20

    Mortgage Weekly Roundup: Refinances plummeted to their lowest point but purchases lead the pack. This boost could indicate the housing inventory is showing signs of recovery after months of shortage.

    Read Article
  • Mortgage Weekly Roundup – July 13

    Mortgage Weekly Roundup – July 13

    Prospective home buyers are still challenged with surging listing prices, the result of bidding wars as buyers compete for the limited properties on the market.

    Read Article
  • loading
    Loading More...