Consumer Finance Advertising News

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Industry news for advertisers focused on matching consumers with the right lending partners and products

  • Executive Insights Interview: Digital Strategies Fit For Shifting Mortgage Industry & Borrower Demand

    Executive Insights Interview: Digital Strategies Fit For Shifting Mortgage Industry & Borrower Demand

    Joey Liner, Chief Revenue Officer of DMS, highlights how mortgage marketers can leverage digital performance marketing and advertising strategies to fill their pipelines throughout 2021.

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  • Engaging The Digital Window Shopper

    Engaging The Digital Window Shopper

    Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

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  • Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

    Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

    Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.

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  • Top 3 Borrower Motivations Driving Surge In Refinance Loan Volume

    Top 3 Borrower Motivations Driving Surge In Refinance Loan Volume

    Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.

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  • Mortgage Marketers Leverage Digital Strategies To Reach High-Intent Borrowers

    Mortgage Marketers Leverage Digital Strategies To Reach High-Intent Borrowers

    By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Younger Consumers Drive Uptick In Life Insurance Sales

    Younger Consumers Drive Uptick In Life Insurance Sales

    Life insurance sales are on the rise, facilitated by the desire of younger consumers to protect their families and the digital strategies that appeal to them.

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  • Millennials Continue To Drive Refinance Mortgage Loan Demand In 2021

    Millennials Continue To Drive Refinance Mortgage Loan Demand In 2021

    Recent mortgage borrower data indicates that Millennial consumers are the leading segment driving the refinance loan volume this year.

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  • Black-Owned Businesses Stay Strong During Challenging Times

    Black-Owned Businesses Stay Strong During Challenging Times

    Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.

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  • Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up

    Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up

    As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.

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  • Walmart Expands Digital Offering With Fintech Partnership

    Walmart Expands Digital Offering With Fintech Partnership

    Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

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  • 5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season

    5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season

    Consumer demand for personal loans is expected to hit its peak in early Q1. Here are five recommendations for personal loan brands to consider when launching advertising strategies.

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

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  • Millennials & Gen Z: A Profile Of Auto Insurance Customers

    Millennials & Gen Z: A Profile Of Auto Insurance Customers

    While homeowners have been a key demographic among auto insurance advertisers for many years, it's vital that car insurance brands develop a keener understanding of the growing non-homeowner audience.

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  • Top News For Consumer Finance Advertisers

    Top News For Consumer Finance Advertisers

    COVID-19 accelerated major shifts in consumer finance behaviors, needs and preferences. Here are the articles related to trends in consumer finance advertising published by DMS Insights in 2020.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • Financial Brands Connect With Gen Zers To Engage Parents & Build Early Loyalty

    Financial Brands Connect With Gen Zers To Engage Parents & Build Early Loyalty

    Financial brands and fintech apps like Chase, Step and Mozper create lasting relationships with Gen Z to build loyalty with their parents.

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  • Antitrust Proposal To Break Up Tech Giants: Just The Facts

    Antitrust Proposal To Break Up Tech Giants: Just The Facts

    The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

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  • Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

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