Industry news from for marketers focused on matching consumers with the right lending partners and products
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Read ArticleHomeownership Trends For The First Half Of 2019
The housing market is ever-changing and, therefore, so are homeownership trends.
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Read ArticleFacebook Cryptocurrency: Just The Facts
Facebook is introducing Libra, its very own cryptocurrency.
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Read ArticleImplied Fed Rate Cuts Spur Housing And Mortgage Activity
Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.
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Read ArticleDMS Consumer Finance Announces Gold Sponsorship Of The Summit 2019
DMS Consumer Finance will be a sponsor of The Summit 2019, a two-day event spotlighting the latest mortgage industry trends, with key representatives from DMS attending.
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Read ArticleThe Modern-Day Banking Experience: Brick & Mortar Vs. Digital
Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.
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Read ArticleDMS Consumer Finance Launches To Connect Lenders With High-Intent Borrowers
Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, announced the launch of DMS Consumer Finance.
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Read ArticleReverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity
With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.
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Read ArticleMother’s Day Spending: How Consumers Say “I Love You, Mom”
Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.
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Read ArticleHispanic Homeownership: The Growing Scope Of This Niche Market
Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.
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Read ArticleCharles Schwab Switches To A Subscription-Based Payment Model For Financial Clients
Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.
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Read ArticleMassachusetts Consumers Have Lowest Unsecured Debt-To-Income Ratio According To New Data From Digital Media Solutions
New data from DMS provides insights into consumer unsecured debt in America by state.
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Read ArticleDMS Consumer Finance Insights: Unsecured Debt-To-Income Ratios By State
The states with the lowest unsecured debt-to-income ratios are all on the coastlines.
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Read ArticleNew Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018
Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.
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Read ArticleApple’s Announcement: Entertainment, News And Finances Reimagined
Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.
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Read ArticleLenders Decrease FICO Requirements For Homebuyers
Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.
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Read ArticleWomen’s History Month: Best Financial Campaigns That Empower Women
To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.
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Read Article529 College Savings Plans Partners With Daniel Tiger’s Neighborhood
529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.
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Read ArticleMarketing Refinance’s Newfound Popularity To Millennials
Refinances recently jumped 35% in popularity with Millennials representing a significant amount of interested borrowers.
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Read ArticleRefinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances
Refinances recently jumped 35% in popularity due to a decrease in interest rates.
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Read ArticleZillow Direct Buying Program: Just The Facts
Zillow is expanding their direct buying services to cities in Texas as home values increase in certain markets.
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