Industry news from Best Rate Referrals for marketers focused on matching consumers with the right lending product
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Read Article4 Weird Insurance Policies: Targeted Plans For Niche Consumers
Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.
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Read ArticleGive Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers
This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.
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Read Article4 Simple Strategies For Marketing Mortgages To Millennials In 2019
Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.
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Read ArticleUsing Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers
The “right” prospective mortgage borrowers can vary widely from one lender to another, but there are several strategies to identify ideal prospects that can be leveraged by mortgage marketers.
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Read ArticleMortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do
The shutdown is slowing down approvals, but mortgage marketers can reassure consumers by getting ahead of the news.
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Read ArticleCredit Profile of Purchase Mortgage Borrowers on an Upswing
The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
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Read ArticleHelium with State Farm: They’ve Got You Covered and Laughing
State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.
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Read ArticleCreative Insurance Marketing: Best Campaigns from 2018
Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns
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Read ArticleMortgage Marketing in Today’s Digital Age
By leveraging high-quality digital marketing, loan originators should be able to reach more buyers and develop beneficial real estate agent partnerships.
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Read ArticleOlder Audiences Inquired About Purchase Loans in Q3
In Q3 2018, two groups of older consumers entered the list of top consumer segments for the purchase market, according to the Q3 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals
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Read ArticleSweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans
Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.
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Read ArticleMove Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs
More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.
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Read ArticleUltraFICO Score: How New Factors Benefit Borrowers
With the inception of the UltraFICO score, comes the potential for higher credit scores. Which consumers will benefit the most, and what should loan officers do in response to this new scoring system?
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Read ArticleOn-Demand Webinar: Re-Ignite, Re-Engage and Grow Your ROI with Aged Leads
Finding Gold in Your Aged Leads! Learn how to re-invest in the goldmine of aged leads that you already have in your CRM.
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Read ArticleMortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans
There is significant overlap between the audiences for purchase, refinance and reverse mortgage loans. Find out more about one segment in the top ten for all three mortgage types in the article.
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Read ArticleMove Over Reverse: Marketing Mortgage Loans to Seniors
The senior population is growing and they’re not looking for reverse mortgages. Refinances and multifamily loans are in demand, and statistics confirm you can connect with seniors via digital media.
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Read ArticleMortgage Applicant Quality Improved in Q2 2018
Mortgage applicant quality improved in Q2 2018 according to the Q2 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
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Read ArticleMortgage Weekly Roundup – July 27
Mortgage rates have stopped climbing, but home price increases and inventory challenges endure. Here are the big stories in the mortgage market for the week ending July 24.
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Read ArticleMortgage Weekly Roundup – July 20
Mortgage Weekly Roundup: Refinances plummeted to their lowest point but purchases lead the pack. This boost could indicate the housing inventory is showing signs of recovery after months of shortage.
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Read ArticleMortgage Weekly Roundup – July 13
Prospective home buyers are still challenged with surging listing prices, the result of bidding wars as buyers compete for the limited properties on the market.
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