Consumer Finance Marketing News

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Industry news from Best Rate Referrals for marketers focused on matching consumers with the right lending product

  • Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.

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  • Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.

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  • Massachusetts Consumers Have Lowest Unsecured Debt-To-Income Ratio According To New Data From Digital Media Solutions

    Massachusetts Consumers Have Lowest Unsecured Debt-To-Income Ratio According To New Data From Digital Media Solutions

    New data from DMS provides insights into consumer unsecured debt in America by state.

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  • DMS Consumer Finance Insights: Unsecured Debt-To-Income Ratios By State

    DMS Consumer Finance Insights: Unsecured Debt-To-Income Ratios By State

    The states with the lowest unsecured debt-to-income ratios are all on the coastlines.

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  • New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.

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  • Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.

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  • Lenders Decrease FICO Requirements For Homebuyers

    Lenders Decrease FICO Requirements For Homebuyers

    Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.

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  • Women’s History Month: Best Financial Campaigns That Empower Women

    Women’s History Month: Best Financial Campaigns That Empower Women

    To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.

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  • 529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.

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  • Marketing Refinance’s Newfound Popularity To Millennials

    Marketing Refinance’s Newfound Popularity To Millennials

    Refinances recently jumped 35% in popularity with Millennials representing a significant amount of interested borrowers.

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  • Refinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances

    Refinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances

    Refinances recently jumped 35% in popularity due to a decrease in interest rates.

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  • Zillow Direct Buying Program: Just The Facts

    Zillow Direct Buying Program: Just The Facts

    Zillow is expanding their direct buying services to cities in Texas as home values increase in certain markets.

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  • 4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.

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  • Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

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  • 4 Simple Strategies For Marketing Mortgages To Millennials In 2019

    4 Simple Strategies For Marketing Mortgages To Millennials In 2019

    Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.

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  • Using Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers

    Using Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers

    The “right” prospective mortgage borrowers can vary widely from one lender to another, but there are several strategies to identify ideal prospects that can be leveraged by mortgage marketers.

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  • Mortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do

    Mortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do

    The shutdown is slowing down approvals, but mortgage marketers can reassure consumers by getting ahead of the news.

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  • Credit Profile of Purchase Mortgage Borrowers on an Upswing

    Credit Profile of Purchase Mortgage Borrowers on an Upswing

    The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

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  • Helium with State Farm: They’ve Got You Covered and Laughing

    Helium with State Farm: They’ve Got You Covered and Laughing

    State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.

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  • Creative Insurance Marketing: Best Campaigns from 2018

    Creative Insurance Marketing: Best Campaigns from 2018

    Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns

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