Consumer Finance Marketing News

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Industry news from for marketers focused on matching consumers with the right lending partners and products

  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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  • Ally Financial Talks Money Through A Game Of Truth Or Dare

    Ally Financial Talks Money Through A Game Of Truth Or Dare

    Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.

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  • Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.

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  • Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Local libraries and booksellers have historically offered summer reading challenges to keep young readers engaged, but this year’s unique digital summer reading activations have expanded.

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  • California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019

    California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019

    California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.

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  • Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers

    Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers

    Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.

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  • Homeownership Trends For The First Half Of 2019

    Homeownership Trends For The First Half Of 2019

    The housing market is ever-changing and, therefore, so are homeownership trends.

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  • Facebook Cryptocurrency: Just The Facts

    Facebook Cryptocurrency: Just The Facts

    Facebook is introducing Libra, its very own cryptocurrency.

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  • Implied Fed Rate Cuts Spur Housing And Mortgage Activity

    Implied Fed Rate Cuts Spur Housing And Mortgage Activity

    Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.

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  • DMS Consumer Finance Announces Gold Sponsorship Of The Summit 2019

    DMS Consumer Finance Announces Gold Sponsorship Of The Summit 2019

    DMS Consumer Finance will be a sponsor of The Summit 2019, a two-day event spotlighting the latest mortgage industry trends, with key representatives from DMS attending.

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  • The Modern-Day Banking Experience: Brick & Mortar Vs. Digital

    The Modern-Day Banking Experience: Brick & Mortar Vs. Digital

    Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.

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  • DMS Consumer Finance Launches To Connect Lenders With High-Intent Borrowers

    DMS Consumer Finance Launches To Connect Lenders With High-Intent Borrowers

    Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, announced the launch of DMS Consumer Finance.

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  • Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.

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  • Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.

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  • Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.

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  • Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.

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  • Massachusetts Consumers Have Lowest Unsecured Debt-To-Income Ratio According To New Data From Digital Media Solutions

    Massachusetts Consumers Have Lowest Unsecured Debt-To-Income Ratio According To New Data From Digital Media Solutions

    New data from DMS provides insights into consumer unsecured debt in America by state.

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  • DMS Consumer Finance Insights: Unsecured Debt-To-Income Ratios By State

    DMS Consumer Finance Insights: Unsecured Debt-To-Income Ratios By State

    The states with the lowest unsecured debt-to-income ratios are all on the coastlines.

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  • New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.

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  • Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.

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