Maximizing Your Marketing Efforts
Raymond Bartreau, SVP of mortgage partnerships at Best Rate Referrals gives his tips on upping your marketing game
MPA: What are the keys for originators to stand out from the competition via their marketing?
Raymond Bartreau: The key for originators to stand out today in their marketing is to be very industry-specific. Understand a couple different loan products you want to specialize in and focus on that market. The key to success in my opinion is to know a couple markets and really attack those markets.