Raymond Bartreau, SVP of mortgage partnerships at Best Rate Referrals gives his tips on upping your marketing game
MPA: What are the keys for originators to stand out from the competition via their marketing?
Raymond Bartreau: The key for originators to stand out today in their marketing is to be very industry-specific. Understand a couple different loan products you want to specialize in and focus on that market. The key to success in my opinion is to know a couple markets and really attack those markets.
Other content in this Stream
Hispanic Homeownership: The Growing Scope Of This Niche Market
Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.
Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients
Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.
Massachusetts Consumers Have Lowest Unsecured Debt-To-Income Ratio According To New Data From Digital Media Solutions
New data from DMS provides insights into consumer unsecured debt in America by state.
DMS Consumer Finance Insights: Unsecured Debt-To-Income Ratios By State
The states with the lowest unsecured debt-to-income ratios are all on the coastlines.
New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018
Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.
Apple’s Announcement: Entertainment, News And Finances Reimagined
Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.
Lenders Decrease FICO Requirements For Homebuyers
Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.
Women’s History Month: Best Financial Campaigns That Empower Women
To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.
529 College Savings Plans Partners With Daniel Tiger’s Neighborhood
529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.
Marketing Refinance’s Newfound Popularity To Millennials
Refinances recently jumped 35% in popularity with Millennials representing a significant amount of interested borrowers.
Refinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances
Refinances recently jumped 35% in popularity due to a decrease in interest rates.
Zillow Direct Buying Program: Just The Facts
Zillow is expanding their direct buying services to cities in Texas as home values increase in certain markets.
4 Weird Insurance Policies: Targeted Plans For Niche Consumers
Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.
Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers
This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.
4 Simple Strategies For Marketing Mortgages To Millennials In 2019
Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.
Using Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers
The “right” prospective mortgage borrowers can vary widely from one lender to another, but there are several strategies to identify ideal prospects that can be leveraged by mortgage marketers.
Mortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do
The shutdown is slowing down approvals, but mortgage marketers can reassure consumers by getting ahead of the news.
Credit Profile of Purchase Mortgage Borrowers on an Upswing
The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
Helium with State Farm: They’ve Got You Covered and Laughing
State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.
Creative Insurance Marketing: Best Campaigns from 2018