Maximizing Your Marketing Efforts

As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.

The recent surge in online shopping has led to increased adoption of ecommerce platforms like Shopify.

In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

The FCC ruled on manual dialing for brands that use automated text message platforms.

Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

As consumers more carefully evaluate the importance of each purchase, many are gravitating toward merchants that offer flexibility like Buy Now, Pay Later platforms.

Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.

Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.

Societal shifts resulting from COVID-19 spur credit card companies to alter their rewards programs to incentivize spending on groceries, food delivery, work collaboration and streaming services.

As consumers preferences shift, marketers must understand what motivates different audiences to use credit cards.

Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.

Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.

Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.