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Credit Profile of Purchase Mortgage Borrowers on an Upswing
The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
Helium with State Farm: They’ve Got You Covered and Laughing
State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.
Creative Insurance Marketing: Best Campaigns from 2018
Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns
Mortgage Marketing in Today’s Digital Age
By leveraging high-quality digital marketing, loan originators should be able to reach more buyers and develop beneficial real estate agent partnerships.
Older Audiences Inquired About Purchase Loans in Q3
In Q3 2018, two groups of older consumers entered the list of top consumer segments for the purchase market, according to the Q3 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals
Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans
Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.
Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs
More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.
UltraFICO Score: How New Factors Benefit Borrowers
With the inception of the UltraFICO score, comes the potential for higher credit scores. Which consumers will benefit the most, and what should loan officers do in response to this new scoring system?
On-Demand Webinar: Re-Ignite, Re-Engage and Grow Your ROI with Aged Leads
Finding Gold in Your Aged Leads! Learn how to re-invest in the goldmine of aged leads that you already have in your CRM.
Mortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans
There is significant overlap between the audiences for purchase, refinance and reverse mortgage loans. Find out more about one segment in the top ten for all three mortgage types in the article.
Move Over Reverse: Marketing Mortgage Loans to Seniors
The senior population is growing and they’re not looking for reverse mortgages. Refinances and multifamily loans are in demand, and statistics confirm you can connect with seniors via digital media.
Mortgage Applicant Quality Improved in Q2 2018
Mortgage applicant quality improved in Q2 2018 according to the Q2 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
Mortgage Weekly Roundup – July 27
Mortgage rates have stopped climbing, but home price increases and inventory challenges endure. Here are the big stories in the mortgage market for the week ending July 24.
Mortgage Weekly Roundup – July 20
Mortgage Weekly Roundup: Refinances plummeted to their lowest point but purchases lead the pack. This boost could indicate the housing inventory is showing signs of recovery after months of shortage.
Mortgage Weekly Roundup – July 13
Prospective home buyers are still challenged with surging listing prices, the result of bidding wars as buyers compete for the limited properties on the market.
Mortgage Weekly Roundup – June 29
During the week ending June 27, interest rates were pretty steady but applications fell due to supply limitations. Here are the big stories in the mortgage market for the week ending June 27.
HARP Extended through 2018…Now What?
Just like many refinance products, some homeowners simply believe HARP might be too good to be true. Here are three of the biggest yet little-known HARP advantages.
Cash Out Comeback
Here are three things to keep in mind when marketing Cash-Out mortgages.
Affluent, Rural, Older Home Owners Seeking New Purchase Mortgages in Q1
In comparison to the refinance and reverse markets, consumers actively seeking purchase mortgages are more diverse in age and income levels according to the Q1 2018 Mortgage Consumer Profile Report.
The 5 Best Mortgage Campaigns: Leveraging Social Media and Video