Mortgage Marketing 101

Tips to Make More Leads Into Customers

As a mortgage professional, it is all about closing loans: getting in front of the right person and converting them. Most salespeople know that if they can reach the prospect, they can make a sale. The question, as always, is how to find that right person, at the right time. In a perfect world, you would have an endless supply of referral and repeat business to keep you busy throughout the year. But the reality is, you are likely going to have to market yourself to keep your pipeline full.

There are many ways to get your name out there, but most people do not have the million dollar advertising budget to brand yourself to everyone. For most people, they need their advertising dollars to create a quick ROI. There are a few tried & true concepts to consider that can fill your pipeline, and generate business quickly.

Click here to go to the Best Rate Referrals website.

Fill out the form below to download the whitepaper.

If the form does not appear immediately, please refresh your browser.

About the Author

Best Rate Referrals is an award-winning mortgage marketing firm and an industry leader in generating high-quality mortgage leads and driving inbound calls to mortgage lenders. The Best Rate Referrals team has broad mortgage market experience with proven lead generation practices that produce measured results for the lending and real estate industry. Best Rate Referrals has a long history of connecting high-intent consumers with a diverse network of lenders for a variety of financing products including Home Purchase, HARP, VA, FHA, Cash-Out, 203k, USDA, Conventional, Reverse Mortgage, ARM, Fannie Mae, Freddie Mac, First-Time Homebuyer, Jumbo and Debt Consolidation. The company's flagship website, www.MortgageAdvisor.com, is a one-stop mortgage financing shop that matches consumers with mortgage lenders and provides an array of online tools and information to educate potential borrowers on achieving their financing goals. Best Rate Referrals is a subsidiary of Digital Media Solutions.
Follow on Twitter Follow on Linkedin Visit Website More Content by Best Rate Referrals

6 Ways to Lower Your Loan Acquisition Costs

While your marketing campaigns are proving profitable, they can always do better. In this short whitepaper,...

Marketing Reverse Mortgages

Effective and efficient strategies to reach the 62+ demographic from the Best Rate Referrals team. This whi...

Consumer Finance Marketing News

It’s your journey. Visualize your victory.

Mortgage Marketing 101

Tips to Make More Leads Into Customers

Fill out the form below to download the whitepaper.

About the Author

Previous Article

Next Article

Mortgage Marketing 101

Tips to Make More Leads Into Customers

Fill out the form below to download the whitepaper.

About the Author

Previous Article

Next Article

Other content in this Stream

Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.

New data from DMS provides insights into consumer unsecured debt in America by state.

The states with the lowest unsecured debt-to-income ratios are all on the coastlines.

Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.

Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.

Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.

To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.

529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.

Refinances recently jumped 35% in popularity with Millennials representing a significant amount of interested borrowers.

Refinances recently jumped 35% in popularity due to a decrease in interest rates.

Zillow is expanding their direct buying services to cities in Texas as home values increase in certain markets.

Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.

This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.

The “right” prospective mortgage borrowers can vary widely from one lender to another, but there are several strategies to identify ideal prospects that can be leveraged by mortgage marketers.

The shutdown is slowing down approvals, but mortgage marketers can reassure consumers by getting ahead of the news.

The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.

Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns

By leveraging high-quality digital marketing, loan originators should be able to reach more buyers and develop beneficial real estate agent partnerships.