Tips to Make More Leads Into Customers
As a mortgage professional, it is all about closing loans: getting in front of the right person and converting them. Most salespeople know that if they can reach the prospect, they can make a sale. The question, as always, is how to find that right person, at the right time. In a perfect world, you would have an endless supply of referral and repeat business to keep you busy throughout the year. But the reality is, you are likely going to have to market yourself to keep your pipeline full.
There are many ways to get your name out there, but most people do not have the million dollar advertising budget to brand yourself to everyone. For most people, they need their advertising dollars to create a quick ROI. There are a few tried & true concepts to consider that can fill your pipeline, and generate business quickly.
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