Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    I Want To... Monetize My Content

    1. Home
    2. I Want To... Monetize My Audience
    3. How Publishers Can Scale Monetization Efforts Using Push Marketing

    How Publishers Can Scale Monetization Efforts Using Push Marketing

    Published Date June 28, 2021

    Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing offers. Monetized push marketing allows publishers to reach audiences after they have left a website. This innovative approach to monetization can help publishers scale existing efforts and are a logical addition to any publisher’s digital advertising strategy.    

    What Are Monetized Web Push Notifications?  

    Monetized web push notifications display targeted third-party offers to push notification subscribers. If a subscriber clicks on a monetized web push notification, their click generates revenue for the website that sent the notification. Similar to display ads, monetized web push notifications can provide websites with an additional method of web traffic monetization.

    Benefits of Adding Push Marketing To Existing Monetization Strategies

    Publishers’ current monetization strategies can be scaled by incorporating monetized web push marketing campaigns, which offer the unique benefit of providing publishers with additional monetization real estate in the form of a subscriber’s desktop or mobile device. Push notifications can be shown whether or not a subscriber is online, as monetized web push notifications display on a desktop or mobile device, rather than directly on a website like traditional display advertisements. Implementation can be straightforward with minimal effort required when using the right technology, such as Aimtell (recently acquired by Digital Media Solutions). 

    Publishers Can Opt For DMS Managed Push Marketing Monetization

    Publishers looking to focus only on monetizing their web push notification subscribers can take a fully managed monetized approach, like the solution offered by Digital Media Solutions to serve optimized AI-powered web push notifications to their subscribers. A DMS managed approach represents the easiest option for publishers looking for additional monetization opportunities that they do not have to manage themselves. 

    Can Monetized Web Push Notifications Compliment Existing Push Marketing Efforts?

    Publishers already engaging in push marketing focused on retargeting subscribers can also monetize their web push subscribers. The Aimtell Offer Network (AON), for example, is Aimtell’s monetization platform that enables push marketing users to continue their subscriber retargeting efforts and add in DMS managed monetized pushes.  

    This approach can be an excellent fit for publishers already engaging in push marketing or those interested in getting started with push marketing as a re-engagement tool, affording publishers the flexibility to handle their own push marketing campaigns to re-engage their audiences and deploy monetized web push notifications that they do not have to manage.  

    Can Web Push Notifications Help Bolster Other Performance Campaigns?  

    Publishers leveraging push marketing for re-engagement can deploy notifications to help increase awareness and results for other performance campaigns. Audience segmentation can help reach targeted groups of subscribers, which may improve push performance. Web push notifications promoting seasonal campaigns, surveys, sweeps and contests can be strong converters that are not too invasive to subscribers and can help scale ROI.

    Should All Publishers Take Advantage Of Monetized Web Push Notifications?

    Push marketing is an impactful way to reach audiences after they leave a website and can be beneficial for all publishers. Monetized web push notifications, in particular, can be a valuable opportunity for publishers to easily scale monetization efforts. Since push notifications will not compete with any on-site advertising, push marketing can be a good fit for nearly any publisher.

    Are You Looking For Innovative Ways To Retarget Your Audience?

    Digital Media Solutions® (DMS) offers a variety of advertising solutions to help brands achieve their marketing objectives. Engage and retarget your audience while building lasting connections with highly targeted push notifications, in-app messages and email enhancements with our self-managed and fully-managed push marketing solutions. With optimized messaging campaigns sending to segmented lists of consumers, you can reach the right person at the right time.  

    Click here to learn more about Aimtell, our self-managed, push messaging SaaS technology that helps you re-engage website visitors with highly targeted push notifications.

    Contact DMS
    • Previous Article

      Is Push Marketing Right For My Website?

      Is Push Marketing Right For My Website?

      Push marketing can be a solid addition to a digital marketing strategy with its ability to boost performance across verticals, amplify existing marketing efforts and support monetization opportunities

    • Next Article

      What Is The Aimtell Offer Network?

      What Is The Aimtell Offer Network?

      Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

    Other content in this Stream

    • DMS Announces Unique Publisher Contest & The Chance To Win The Trip Of A Lifetime
      5 months ago

      DMS Announces Unique Publisher Contest & The Chance To Win The Trip Of A Lifetime

      The Carpe Oportunidad contest began on April 7 and will award four DMS publishers with trips to Barcelona, Spain and tickets to Affiliate World Europe.

      Read Article

    • DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants
      about 1 year ago

      DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants

      mThink’s annual Top CPA Networks for Advertisers & Merchants List highlights leaders in the performance marketing space, awarding DMS the No. 1 spot for 2022.

      Read Article

    • DMS SVP Of Distribution Amber Paul On MailCon Website: 5 Steps To Build A Powerful Listicle
      about 1 year ago

      DMS SVP Of Distribution Amber Paul On MailCon Website: 5 Steps To Build A Powerful Listicle

      The MailCon website featured a thought leadership piece authored by DMS Senior Vice President of Distribution Amber Paul, titled “5 Steps To Build A Powerful Listicle That Drives Clicks And Sales.”

      Read Article

    • DMS Named A Top CPA Network By mThink For Ninth Consecutive Year
      about 1 year ago

      DMS Named A Top CPA Network By mThink For Ninth Consecutive Year

      mThink’s annual Top CPA Networks List highlights leaders in the performance marketing space, awarding DMS the No. 2 spot for 2022.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Amber Paul, DMS SVP Of Distribution, In mThink: 8 Ways To Refresh Email Campaigns
      about 1 year ago

      Amber Paul, DMS SVP Of Distribution, In mThink: 8 Ways To Refresh Email Campaigns

      The mThink website featured an article authored by DMS Senior Vice President of Distribution Amber Paul, titled “8 Easy Ways To Refresh An Email Campaign.”

      Read Article

    • Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue
      over 1 year ago

      Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue

      Tampa Bay Business Journal recently published a thought leadership piece from DMS Senior Vice President of Messaging, Michael Usner.

      Read Article

    • How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic
      over 1 year ago

      How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic

      Push marketing is a valuable resource for publishers that can help re-engage audiences, increase site traffic, improve on-site ad performance and provide additional monetization opportunities.

      Read Article

    • Is Push Marketing Right For My Website?
      over 1 year ago

      Is Push Marketing Right For My Website?

      Push marketing can be a solid addition to a digital marketing strategy with its ability to boost performance across verticals, amplify existing marketing efforts and support monetization opportunities

      Read Article

    • What Is The Aimtell Offer Network?
      over 1 year ago

      What Is The Aimtell Offer Network?

      Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

      Read Article

    • DMS Appoints David Cantrell As EVP Of Brand Performance
      almost 2 years ago

      DMS Appoints David Cantrell As EVP Of Brand Performance

      DMS announced the appointment of David Cantrell as Executive Vice President of Brand Performance. Starting May 1, Cantrell will lead the award-winning DMS Performance Ad Market in its continued growth

      Read Article

    • What Is The Pinterest Premiere Ad Tool?
      almost 2 years ago

      What Is The Pinterest Premiere Ad Tool?

      Pinterest continues to refine its monetization strategies, now with the introduction of video ad targeting tool Pinterest Premiere for advertisers.

      Read Article

    • What Is The Facebook Newsletter Platform?
      almost 2 years ago

      What Is The Facebook Newsletter Platform?

      Facebook’s pending self-publishing platform will give writers the opportunity to monetize their work, build out email lists and collect revenue.

      Read Article

    • What Are Web Push Notifications?
      about 2 years ago

      What Are Web Push Notifications?

      Delivered via mobile devices or desktop computers, push notifications allow companies to re-engage and nurture website visitors, encouraging them to take desired actions.

      Read Article

    • DMS Acquires Aimtell/PushPros To Enhance Industry-Leading Digital Media Distribution Capabilities
      about 2 years ago

      DMS Acquires Aimtell/PushPros To Enhance Industry-Leading Digital Media Distribution Capabilities

      Digital Media Solutions announces the addition of mobile and web push notification technology and solutions with the acquisition of Aimtell/PushPros.

      Read Article

    • DMS Announces #1 Rank On Best CPA Networks For Advertisers List
      about 2 years ago

      DMS Announces #1 Rank On Best CPA Networks For Advertisers List

      Digital Media Solutions announced it received the top spot on the mThink “Best CPA Networks for Advertisers and Merchants 2021” list.

      Read Article

    • Digital Media Solutions Expands Distribution With Rebrand Of W4 To DMS Performance Ad Market
      about 3 years ago

      Digital Media Solutions Expands Distribution With Rebrand Of W4 To DMS Performance Ad Market

      This latest expansion from DMS further reflects the company’s explosive year-over-year growth as it continues to identify and leverage industry-leading proprietary media distribution.

      Read Article

    • DMS Announces Seventh Consecutive Ranking On mThink Top CPA Network List
      about 3 years ago

      DMS Announces Seventh Consecutive Ranking On mThink Top CPA Network List

      DMS was named among the top 3 CPA networks, representing industry leaders and standout companies in the performance marketing industry.

      Read Article

    • What Is The Facebook News Tab?
      over 3 years ago

      What Is The Facebook News Tab?

      Facebook’s latest “news tab” will offer trustworthy news and could include licensing agreements with The Washington Post and Bloomberg.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.