Digital Media Solutions Expands Distribution With Rebrand Of W4 To DMS Performance Ad Market

Clearwater, FL – February 5, 2020 – Digital Media Solutions (DMS) announced that W4 Performance Ad Market^TM has rebranded to DMS Performance Ad Market^TM. This rebrand is part of the massive media distribution expansion on behalf of DMS that began in 2018 when the W4 assets were acquired by DMS.

DMS Performance Ad Market intelligently distributes marketing campaigns through an expansive network of publishers across multiple online channels while providing the technology, testing, analytics, process, experience and people-power to help leading brands achieve their campaign goals profitably.

“The rebrand of W4 Performance Ad Market to DMS Performance Ad Market is an illustration of the globalization efforts happening within DMS,” explained DMS CEO Joe Marinucci. “DMS has expanded quickly, and 2019 was a story of identifying and leveraging efficiencies. The result is an immense, yet streamlined people-based marketing system that top consumer brands are leveraging to massively scale their customer acquisition efforts.”

Digital Media Solutions, inclusive of DMS Performance Ad Market, offers the largest entry point for scalable and reliable people-based marketing solutions. Deploying a robust database of consumer intelligence and its massive proprietary media inventory, DMS provides customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent.

Sophisticated, proprietary technology was procured by DMS as part of the 2018 acquisition of W4 assets. Rebranded to DMS TRAX, the technology is an end-to-end platform that now connects and tracks DMS performance marketing data and call campaigns, offering valuable insight into consumer behaviors and campaign performance. DMS TRAX capabilities include cookie-less tracking, real-time matching and source-level tracking, robust filtering and distribution rules and easy-to-use tools for advertisers and publishers.