CPG and Retail Marketing News

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Consumer packaged goods, retail marketing and retail advertising news, tips and other important information to help you maximize your CPG and retail advertising efforts

  • Cadbury Creme Egg Streaming Platform: Just The Facts

    Cadbury Creme Egg Streaming Platform: Just The Facts

    Cadbury playfully enters the streaming market with a mix of fun content accessed by the scan of a creme egg.

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  • Nike News For Digital Marketers

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  • Coca-Cola News For Digital Marketers

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  • What Is Retail As A Service?

    What Is Retail As A Service?

    Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.

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  • The Post-Pay Platform Grows In Popularity With Brands And Consumers

    The Post-Pay Platform Grows In Popularity With Brands And Consumers

    The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.

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  • As Payment Solutions Diversify, Consumers Want Frictionless Options

    As Payment Solutions Diversify, Consumers Want Frictionless Options

    For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.

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  • Meme Marketing Resonates With Younger Audiences

    Meme Marketing Resonates With Younger Audiences

    Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.

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  • Super Bowl Advertising Ramps Up As Brands Reveal Plans

    Super Bowl Advertising Ramps Up As Brands Reveal Plans

    With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.

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  • What Is A Binge Ad?

    What Is A Binge Ad?

    As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.

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  • 3 Examples Of Personalized Retail Successes

    3 Examples Of Personalized Retail Successes

    As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.

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  • The Most Memorable Brand Wars Of 2019

    The Most Memorable Brand Wars Of 2019

    In 2019, many brands have duked it out to captivate their audiences in exciting ways.

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  • Fast Food Brands Turn To Custom Merchandise To Engage Consumers

    Fast Food Brands Turn To Custom Merchandise To Engage Consumers

    Taco Bell, McDonalds and KFC are among many fast food chains developing branded merchandise in order to grow a strong, loyal consumer base.

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  • Rent The Runway And Marriott International Introduce Closet Concierge: Just The Facts

    Rent The Runway And Marriott International Introduce Closet Concierge: Just The Facts

    The partnership between Rent the Runway and Marriott International takes the stress out of packing and capitalizes on the popularity of consumer convenience and a growing subscription fanbase.

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  • Start 2020 With Digital Marketing Inspiration

    Start 2020 With Digital Marketing Inspiration

    While most people view the holiday season as a time to spend with loved ones and open gifts, marketers are preparing for the coming year and reflecting on successful strategies of the past.

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  • Weight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise

    Weight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise

    Weight loss trends remain varied, but one thing that appears consistent is the use of social media platforms to influence diet and nutrition choices.

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  • Holiday Returns Are A Chance To Nurture Consumer Relationships

    Holiday Returns Are A Chance To Nurture Consumer Relationships

    As return policies become easier, consumers are returning more, which can offer retail marketers a chance to nurture consumer relationships.

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  • Department Store Holiday Commercials Go All Out To Steal Hearts

    Department Store Holiday Commercials Go All Out To Steal Hearts

    Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.

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  • L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.

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  • Holiday Toy Catalogs Evolve For The Digital Age

    Holiday Toy Catalogs Evolve For The Digital Age

    Holiday toy catalogs still play an important role for retailers.

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  • Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.

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  • Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.

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  • Dollar Stores Are Exceeding Expectations

    Dollar Stores Are Exceeding Expectations

    Dollar stores are continuing to expand in a shifting retail environment.

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