CPG and Retail Marketing News

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Consumer packaged goods, retail marketing and retail advertising news, tips and other important information to help you maximize your CPG and retail advertising efforts

  • Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.

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  • The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.

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  • Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

    Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

    85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.

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  • Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.

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  • Demand Of Luxury Items: How Wealth And Marketing Impact Sales

    Demand Of Luxury Items: How Wealth And Marketing Impact Sales

    Luxury item demand has grown steadily over the past 10 years, in part due to high-end brand marketing.

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  • Reese’s Swap Shop: Engaging Consumers Through Choice

    Reese’s Swap Shop: Engaging Consumers Through Choice

    Reese’s is tackling the age old question, “What’s the better part of a Reese’s cup — the chocolate or the peanut butter?” with their latest campaign and two new flavors of peanut butter cups.

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  • Reinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle

    Reinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle

    In an effort to give girls more options in the toy aisle, Debbie Sterling founded GoldieBlox, the STEM-focused toy brand empowering young women to find the fun in science.

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  • From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector

    From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector

    As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.

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  • Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.

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  • Google Image Shopping Ads: Just The Facts

    Google Image Shopping Ads: Just The Facts

    Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.

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  • Post Babies R Us Registries: Streamlined And Creative Alternatives

    Post Babies R Us Registries: Streamlined And Creative Alternatives

    When Babies R US closed, consumers were left wondering where to go for their baby registries, but many options have filled the space left by the shuttering of the mega retailer.

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  • KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.

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  • Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.

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  • Hidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans

    Hidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans

    Hidden Valley Ranch worked with director Zach Braff to create four snack-sized ads devoted to unabashed love for ranch dressing, which also offered an integration opportunity with ABC.

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  • The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

    The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

    Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating an interactive, digital Easter egg hunt.

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  • Tech-Based Toys, Outdoor Fun, Unboxing And Captain Marvel Revealed As Trends For Toys In 2019

    Tech-Based Toys, Outdoor Fun, Unboxing And Captain Marvel Revealed As Trends For Toys In 2019

    The toy trends for 2019 are anticipated to incorporate a fun mix of licensed merchandise, tech-based creator toys and another year of new innovations in slime and unboxing.

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  • Amazon Moments Rewards Program: Just The Facts

    Amazon Moments Rewards Program: Just The Facts

    Amazon launched Amazon Moments, a marketing rewards program, to build relationships with publishers and earn a piece of the app marketing industry.

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  • Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

    Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

    Amazon has launched Amazon Live, the latest addition to their brand.

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  • Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.

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  • Amazon Begins Data-Based CPG Sampling: Just The Facts

    Amazon Begins Data-Based CPG Sampling: Just The Facts

    Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.

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