CPG and Retail Advertising News

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Consumer packaged goods, retail advertising news, tips and other important information to help you maximize your CPG and retail advertising efforts

  • 3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns

    3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns

    In an effort to appeal to consumers who want more relatable engagement, brands are promoting real people in new advertising campaigns.

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  • Mental Health Awareness Month Sparks Meaningful Initiatives & Messaging From Major Brands

    Mental Health Awareness Month Sparks Meaningful Initiatives & Messaging From Major Brands

    As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.

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  • Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.

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  • What Is ShopRunner?

    What Is ShopRunner?

    A partnership between Adobe and FedEx expands access to ShopRunner, a free shipping membership service that will now be available to more brands and consumers.

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  • Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

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  • AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

    AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

    AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

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  • What Is XR?

    What Is XR?

    The popularity of extended reality (XR) has grown, with many brands and technology platforms seeing opportunities across verticals.

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  • 4 Alcohol Brands Launching Digital Campaigns Ahead Of Cinco De Mayo

    4 Alcohol Brands Launching Digital Campaigns Ahead Of Cinco De Mayo

    As consumers seek fun, convenient and timely product offerings for Cinco de Mayo, alcohol brands are relying on innovative digital initiatives to stand out from the crowd and connect with audiences.

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  • Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

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  • Nike News For Digital Marketers

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  • Google Dynamic Exclusion Lists: Just The Facts

    Google Dynamic Exclusion Lists: Just The Facts

    Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

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  • Understanding & Overcoming Top Email Inboxing Challenges

    Understanding & Overcoming Top Email Inboxing Challenges

    For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.

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  • Yahoo Shops: Just The Facts

    Yahoo Shops: Just The Facts

    Yahoo Shops is a digital marketplace offering consumers a personalized shopping experience and brands an innovative advertising platform.

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  • CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.

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  • It’s A No For Most Americans To Voice Shopping

    It’s A No For Most Americans To Voice Shopping

    Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.

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  • Younger Consumers Inspire Greeting Card Industry Revival

    Younger Consumers Inspire Greeting Card Industry Revival

    Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.

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  • Coca-Cola News For Digital Marketers

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  • Ecommerce Grocery Shopping Continues To Grow As Brands Deploy Digital Strategies To Reach Consumers

    Ecommerce Grocery Shopping Continues To Grow As Brands Deploy Digital Strategies To Reach Consumers

    The need and preference of many consumers to shop online for groceries has led supermarkets to adopt digital strategies.

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  • WHM Feature: Female Marketing Leads Drive Growth & Loyalty For Consumer Brands

    WHM Feature: Female Marketing Leads Drive Growth & Loyalty For Consumer Brands

    Many women CMOs are taking the lead on digital activations and innovations at consumer brands around the world, with eyes toward an increasingly digital landscape in the future.

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  • Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships

    Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships

    Targeting consumers seeking sweet treats this Easter, major candy brands are leveraging digital initiatives, strategic partnerships and popular social platforms to connect with their audiences.

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