CPG and Retail Marketing News

Digital Marketing Innovation Inspiration

loading

Consumer packaged goods, retail marketing and retail advertising news, tips and other important information to help you maximize your CPG and retail advertising efforts

  • Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.

    Read Article
  • Download
  • Alcohol Brands Pivot During Difficult Circumstances

    Alcohol Brands Pivot During Difficult Circumstances

    Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

    Read Article
  • Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

    Read Article
  • Get Insights
  • Influencers Use Social Media Platforms To Encourage Social Distancing

    Influencers Use Social Media Platforms To Encourage Social Distancing

    Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.

    Read Article
  • Brands Take Social Responsibility Seriously During Coronavirus Crisis

    Brands Take Social Responsibility Seriously During Coronavirus Crisis

    As masks and hand sanitizer becomes more difficult to find, businesses big and small step up to make these essential supplies or offer support where needed.

    Read Article
  • Nike News For Digital Marketers

    Learn More
  • Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

    Read Article
  • Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

    Read Article
  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

    Read Article
  • Coca-Cola News For Digital Marketers

    Learn More
  • Serial Returner: The Next Frontier Of Online Shoppers

    Serial Returner: The Next Frontier Of Online Shoppers

    To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.

    Read Article
  • Customers Want More Text-Based Customer Service Support

    Customers Want More Text-Based Customer Service Support

    Consumers increasingly want customer support via text or in-app messaging, according to a new report.

    Read Article
  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

    Read Article
  • Walmart+: Just The Facts

    Walmart+: Just The Facts

    Walmart is developing a paid membership program for online shopping called Walmart+ to compete with Amazon Prime.

    Read Article
  • Learn More
  • Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever has vowed to stop marketing its products to children in order to tackle rising obesity rates.

    Read Article
  • Famous Women And Brands Team Up For Fun Marketing Campaigns

    Famous Women And Brands Team Up For Fun Marketing Campaigns

    To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.

    Read Article
  • Once Every Four Years Brands Celebrate Leap Year, With Fun Promotions

    Once Every Four Years Brands Celebrate Leap Year, With Fun Promotions

    Brands celebrate Leap Year by offering special promotions and activations that engage audiences on this rare occasion.

    Read Article
  • Brands’ Social Responsibility Campaigns Focus On Water Quality And Conservation

    Brands’ Social Responsibility Campaigns Focus On Water Quality And Conservation

    Several brands have launched social responsibility campaigns committed to improving water quality and supply, while creating goodwill with like-minded consumers.

    Read Article
  • 4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo

    4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo

    Four brands from the IAB top “250 Brands to Watch” leading the way in the direct-to-consumer (DTC) sector.

    Read Article
  • Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    General Mills and Kellogg’s compete for the top spot in the cereal industry using strategic marketing strategies.

    Read Article
  • Facebook And Google Go Granular With Recent Ad Revenue Reporting

    Facebook And Google Go Granular With Recent Ad Revenue Reporting

    For the first time, Facebook and Google are sharing the revenues from Instagram and YouTube.

    Read Article
  • Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts

    Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts

    The plant-based milk industry has recently seen a boom in business as consumers reconsider cow’s milk for health and climate change reasons.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×