DMS Insights: CPG and Retail Marketing News

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Consumer packaged goods, retail marketing and retail advertising news, tips and other important information to help you maximize your CPG and retail advertising efforts

  • Mobile-First Marketing Strategies Remain A Priority For Brands

    Mobile-First Marketing Strategies Remain A Priority For Brands

    Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

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  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

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  • Brands Pivot Their Back-To-School Marketing Efforts

    Brands Pivot Their Back-To-School Marketing Efforts

    School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

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  • Google Converts Paid Ads To Free Product Listings: Just The Facts

    Google Converts Paid Ads To Free Product Listings: Just The Facts

    In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

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  • 5 Consumer Behaviors That Will Shape The Remainder Of 2020

    5 Consumer Behaviors That Will Shape The Remainder Of 2020

    COVID-19 has ignited shifts in nearly every industry. Here are five newly adopted consumer behaviors that will continue to shape shopping decisions, values and habits throughout the remainder of 2020.

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  • TikTok For Business: Just The Facts

    TikTok For Business: Just The Facts

    As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

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  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

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  • Nike News For Digital Marketers

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  • Cereal, Soup & Condiment Marketing: CPG Products Build Loyalty From Turmoil

    Cereal, Soup & Condiment Marketing: CPG Products Build Loyalty From Turmoil

    Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

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  • Mayo Wars: Mayo Brands Evolve To Stand Out

    Mayo Wars: Mayo Brands Evolve To Stand Out

    To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

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  • Popular CPG Brands Consider Changes To Names And Images That May Be Racially Insensitive

    Popular CPG Brands Consider Changes To Names And Images That May Be Racially Insensitive

    In light of evolving awareness recently raised by nationwide racial justice protests, several CPG brands consider changing their branding.

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  • Ice Cream Marketing Goes Vintage For Summer

    Ice Cream Marketing Goes Vintage For Summer

    Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

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  • Disposable Urinals Are The Latest Trend To Emerge From The Pandemic

    Disposable Urinals Are The Latest Trend To Emerge From The Pandemic

    The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

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  • Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

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  • Coca-Cola News For Digital Marketers

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  • Babytech Is A Growing Industry For Growing Families

    Babytech Is A Growing Industry For Growing Families

    Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

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  • Brands Embrace Diversity By Offering Products In Different Skin Tones

    Brands Embrace Diversity By Offering Products In Different Skin Tones

    After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

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  • 5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

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  • Father’s Day Marketing Sees Shift In Focus From Years Past

    Father’s Day Marketing Sees Shift In Focus From Years Past

    As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

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  • Brands Offer Conversations To Deepen Their Customer Relationships

    Brands Offer Conversations To Deepen Their Customer Relationships

    Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

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