Consumer packaged goods, retail marketing and retail advertising news, tips and other important information to help you maximize your CPG and retail advertising efforts

  • Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

    Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

    Amazon has launched Amazon Live, the latest addition to their brand.

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  • Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.

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  • Amazon Begins Data-Based CPG Sampling: Just The Facts

    Amazon Begins Data-Based CPG Sampling: Just The Facts

    Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.

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  • Amazon New-To-Brand Metrics: Just The Facts

    Amazon New-To-Brand Metrics: Just The Facts

    Amazon introduced new-to-brand metrics, a new measurement option for marketers looking to study their conversion and retention rates.

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  • Macy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing

    Macy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing

    Macy’s, a sponsor of Go Red For Women, leverages their reach and following to promote women’s heart health through a variety of channels.

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  • Oath Is Now Verizon Media: Just The Facts

    Oath Is Now Verizon Media: Just The Facts

    Oath has been renamed to Verizon Media and is maintaining similar core objectives as it transitions and sets the stages for massive growth.

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  • Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale

    Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale

    Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.

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  • Dropping Print for Digital: Calvin Klein Says Goodbye to Magazine Ads

    Dropping Print for Digital: Calvin Klein Says Goodbye to Magazine Ads

    Iconic fashion brand Calvin Klein drops their print marketing campaign for an innovative, digital approach.

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  • Holiday Returns: 6 Tips to Leverage Returns & Exchanges for More Sales

    Holiday Returns: 6 Tips to Leverage Returns & Exchanges for More Sales

    Consumers return gifts they don’t want. Smart brands leverage the post-holiday return season to turn returns into more sales.

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  • Kool Aid Featuring Lil Jon: Fresh, Innovative & Catchy

    Kool Aid Featuring Lil Jon: Fresh, Innovative & Catchy

    Rapper Lil Jon and the Kool-Aid Man collaborate on a catchy Christmas jingle for the iconic beverage brand Kool Aid.

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  • Barnes & Noble Looks to Boost In-Store Sales with Expert Booksellers Ad Campaign

    Barnes & Noble Looks to Boost In-Store Sales with Expert Booksellers Ad Campaign

    Barnes & Noble’s new ad campaign encourages expert interactions with booksellers, helping shoppers find the perfect holiday gift in person, instead of just online.

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  • National Ugly Christmas Sweater Day: Social Media Allows the Rise of Smaller eCommerce Shops

    National Ugly Christmas Sweater Day: Social Media Allows the Rise of Smaller eCommerce Shops

    Happy National Ugly Christmas Sweater Day! eCommerce is on the rise, thanks to social media, which is great news for smaller shops looking to sell some ugly holiday sweaters.

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  • Retail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve

    Retail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve

    IKEA, Samsung and online retailers are changing the way consumers shop at brick and mortar stores, and online retailers are popping up on Main Street.

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  • Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls

    Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls

    P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.

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  • Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season

    Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season

    In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.

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  • Luxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?

    Luxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?

    Palessi raked in nearly $3,000 from social media influencers during their opening event. What these consumers didn’t know is they were buying Payless products.

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  • Black Friday: What to Expect from 2018

    Black Friday: What to Expect from 2018

    Black Friday is one of the most promoted and celebrated consumer holidays. Sales have been rising since 2008, and the event is projected to perform well this year, too.

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  • #DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities

    #DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities

    Dunkin’ and Dove paired up to create morning essentials for American women. By offering coffee and dry shampoo, the duo have generated insurmountable buzz.

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  • Happy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands

    Happy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands

    On National Cooking Day, we dig into how and why some foodcentric products – like Meghan Markle’s new cookbook – and certain food brands generate revenue and resonate with millennials.

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  • Heineken Leverages Humor and Heartbreak

    Heineken Leverages Humor and Heartbreak

    To promote their sponsorship of soccer’s UEFA Champions League, Heineken released a painful, yet funny, TV spot that showcases just how many distractions there are when fans try to watch a game.

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