CPG and Retail Advertising News

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Consumer packaged goods, retail advertising news, tips and other important information to help you maximize your CPG and retail advertising efforts

  • YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube receives accreditation from MRC, making it more desirable to advertisers, as digital platforms continue to prioritize being brand safety.

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  • Gen X Spending Habits Include Bargain Shopping Online

    Gen X Spending Habits Include Bargain Shopping Online

    Gen X shoppers adapted their buying habits in 2020, and bargain shopping online became more popular.

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  • Black-Owned Businesses Stay Strong During Challenging Times

    Black-Owned Businesses Stay Strong During Challenging Times

    Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.

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  • CPG Brands + Performance Advertising: A Winning Combination

    CPG Brands + Performance Advertising: A Winning Combination

    As CPG brands continue to reach out to consumers across digital channels, performance advertising becomes indispensable.

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  • Memes In Advertising Deliver Fun & Results

    Memes In Advertising Deliver Fun & Results

    Using memes in marketing may help brands ride the wave of a trending topic, but it’s important to make sure memes are timely and suit brand messaging.

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  • Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

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  • Ecommerce Spending Continued To Climb In January

    Ecommerce Spending Continued To Climb In January

    Ecommerce retail sales continued to grow even after the busy holiday season ended.

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  • Ecommerce Platforms Help CPG Brands Find Audiences

    Ecommerce Platforms Help CPG Brands Find Audiences

    CPG brands use dynamic ecommerce platforms to optimize online sales from shoppers looking for comfort.

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  • CPG Snack Brands Deploy Social Media Campaigns

    CPG Snack Brands Deploy Social Media Campaigns

    Snack food brands use social media activations to gain attention from shoppers looking for comfort & entertainment.

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  • Nike News For Digital Marketers

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  • It’s A Barbie World —  And This Time It’s Digital

    It’s A Barbie World — And This Time It’s Digital

    Mattel finds success with multichannel, digital strategy that centers diversity, engagement and fun for kids and their parents.

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  • What Is The Advertising Flywheel?

    What Is The Advertising Flywheel?

    The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue.

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  • Wallpaper & Paint Brands Reach Consumers With Digital Strategies

    Wallpaper & Paint Brands Reach Consumers With Digital Strategies

    Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.

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  • Major Brands Poke Fun At 2020 In Social Media Campaigns

    Major Brands Poke Fun At 2020 In Social Media Campaigns

    In an effort to create relevant and fun content, several brands are bashing 2020 in new digital advertising campaigns.

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  • How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day

    How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day

    Underwear brands like MeUndies, SAXX and Paper Project are deploying online advertising and ecommerce experiences to connect with target audiences in anticipation of Valentine's Day gifting demand.

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  • Digital Advertising Strategies Help RTD Beverages Reach Consumers

    Digital Advertising Strategies Help RTD Beverages Reach Consumers

    Chobani is the latest brand to launch RTD beverages with digital advertising like email marketing and subscriptions.

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  • Coca-Cola News For Digital Marketers

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  • Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.

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  • Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.

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  • Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

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  • Chocolate Brands Debut New Products To Fit Consumers’ Valentine’s Day Gifting Needs

    Chocolate Brands Debut New Products To Fit Consumers’ Valentine’s Day Gifting Needs

    Candy brands like Reese’s, Dove, Hershey’s and Ferraro are debuting new products and advertising strategies to get in front of consumers early and often as Valentine’s Day approaches.

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  • Walmart Expands Digital Offering With Fintech Partnership

    Walmart Expands Digital Offering With Fintech Partnership

    Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

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