CPG and Retail Marketing News

It’s your journey. Visualize your victory.

loading

Consumer packaged goods, retail marketing and retail advertising news, tips and other important information to help you maximize your CPG and retail advertising efforts

  • Anti-Trust Investigation Into The Big 4: Just the Facts

    Anti-Trust Investigation Into The Big 4: Just the Facts

    The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.

    Read Article
  • Nike News For Digital Marketers

    Learn More
  • Coca-Cola News For Digital Marketers

    Learn More
  • Major Brands Sign On To Ibotta’s New Mobile Payment Option

    Major Brands Sign On To Ibotta’s New Mobile Payment Option

    Ibotta becomes the latest mobile payment tool, joining the growing list of cashless transaction providers, and expanding their app to offer a new way for shoppers to earn rewards.

    Read Article
  • Women’s Soccer: It’s Time For More Big Brands To Take Notice

    Women’s Soccer: It’s Time For More Big Brands To Take Notice

    With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families

    Read Article
  • Resale Market Value Increases: Consumers Focus On Sustainability

    Resale Market Value Increases: Consumers Focus On Sustainability

    Secondhand shopping and the apparel resale market are growing in popularity as consumers become more environmentally aware and crave fresh styles.

    Read Article
  • Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand

    Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand

    The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.

    Read Article
  • Brands Create Seamless Shopping Experiences To Meet Consumer Demand

    Brands Create Seamless Shopping Experiences To Meet Consumer Demand

    Consumers rely on mobile while shopping online and in-store, leading brands to create seamless shopping experiences using technology and experiential retail innovations that match consumer habits.

    Read Article
  • Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019

    Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019

    Memorial Day weekend kicks off the summer season and summer sales. Take a look at last year’s data to prepare for the 2019 holiday weekend.

    Read Article
  • Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.

    Read Article
  • Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

    Read Article
  • Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.

    Read Article
  • Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.

    Read Article
  • The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.

    Read Article
  • Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

    Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

    85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.

    Read Article
  • Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.

    Read Article
  • Demand Of Luxury Items: How Wealth And Marketing Impact Sales

    Demand Of Luxury Items: How Wealth And Marketing Impact Sales

    Luxury item demand has grown steadily over the past 10 years, in part due to high-end brand marketing.

    Read Article
  • Reese’s Swap Shop: Engaging Consumers Through Choice

    Reese’s Swap Shop: Engaging Consumers Through Choice

    Reese’s is tackling the age old question, “What’s the better part of a Reese’s cup — the chocolate or the peanut butter?” with their latest campaign and two new flavors of peanut butter cups.

    Read Article
  • Reinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle

    Reinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle

    In an effort to give girls more options in the toy aisle, Debbie Sterling founded GoldieBlox, the STEM-focused toy brand empowering young women to find the fun in science.

    Read Article
  • From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector

    From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector

    As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.

    Read Article
  • Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.

    Read Article
  • Google Image Shopping Ads: Just The Facts

    Google Image Shopping Ads: Just The Facts

    Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×