CPG and Retail Marketing News

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Consumer packaged goods, retail marketing and retail advertising news, tips and other important information to help you maximize your CPG and retail advertising efforts

  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Nike News For Digital Marketers

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  • Coca-Cola News For Digital Marketers

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  • Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.

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  • Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

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  • A Look At The Best Back-to-School Campaigns Of 2019

    A Look At The Best Back-to-School Campaigns Of 2019

    With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

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  • The Results Are In: Here Are The Top Brands Among Kids

    The Results Are In: Here Are The Top Brands Among Kids

    A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.

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  • General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

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  • P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.

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  • What Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping

    What Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping

    Omnichannel shopping continues to evolve as consumers experiment with different ways to shop online and off.

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  • P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.

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  • Paid Search Remains Popular Channel Across Verticals

    Paid Search Remains Popular Channel Across Verticals

    In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.

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  • 5 Fun CPG Campaigns That Celebrate Summer

    5 Fun CPG Campaigns That Celebrate Summer

    Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.

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  • Shopper Marketing For Today’s Digital World

    Shopper Marketing For Today’s Digital World

    Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.

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  • Cheez-It X Boxed Wine: A Partnership The Internet Was Begging For

    Cheez-It X Boxed Wine: A Partnership The Internet Was Begging For

    Cheez-It X House Wine have created a partnership perfect for summer snacking, capitalizing on social media excitement and the benefits of both brands.

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  • Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Local libraries and booksellers have historically offered summer reading challenges to keep young readers engaged, but this year’s unique digital summer reading activations have expanded.

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  • Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods

    Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods

    Although veggie burgers are not new, the $13 billion invested in the plant-based food industry during the last two years has revolutionized vegetarian options, taking plant-based products mainstream.

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  • Yelp Business Listing Enhancements: Just The Facts

    Yelp Business Listing Enhancements: Just The Facts

    Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

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  • Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

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  • Toys R Us Is Back: Just The Facts

    Toys R Us Is Back: Just The Facts

    Toys R Us will launch an ecommerce site and six new brick-and-mortar stores in time for the winter holidays.

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  • The Growing Wearables Market Offers Opportunities To Engage Consumers

    The Growing Wearables Market Offers Opportunities To Engage Consumers

    The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.

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  • L.L. Bean X Uber: A Perfect Partnership For Summer

    L.L. Bean X Uber: A Perfect Partnership For Summer

    By partnering with Uber and creating opportunities for younger consumers to connect with the brand, L.L. Bean has kicked off summer with a fun and interactive campaign.

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