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Run For Good: Saucony Launches Instagram Relay Race

June 24, 2019 Digital Media Solutions

Saucony is propositioning consumers to run around the earth for charity.

A Trip Around The Globe

With their #RunForGood campaign, the running sneaker brand is asking athletes, influencers, partners, consumers and everyone in between to run one mile each, post a selfie on Instagram and tag #RunForGood and @Saucony.

The campaign, which began on June 5, Global Running Day, will be broadcasted across multiple platforms, including Saucony.com.

“At Saucony, we make the world's best running gear, but we sell goodness,” said Chief Marketing Officer of Saucony Don Lane. “We believe that good runs create good people. And because we know that good people build good communities, we're inviting everyone to run with us in the Run for Good Relay, making the world a better place through the transformative power of running.”

One Mile Represents One Donation

For every mile posted, Saucony will make donations to the following charities, with a goal of donating $50,000:

  • Saucony Run for Good Foundation. Saucony created a foundation that is “committed to improving the lives of children by helping to prevent and reduce childhood obesity.”
  • Laureus Sport for Good. This organization leverages sports as a way for young people to overcome violence, discrimination and disadvantage in their lives.
  • The Centre for Addiction and Mental Health (CAMH). CAMH looks to change the lives of people affected by mental health with proper care, research, education and social change.

Dedicated Sneakers To Inspire Change

Saucony created a new sneaker for their #RunForGood campaign, the Saucony Ride 1SO2.


“We support the whole runner, from sole to soul,” said Lane. “A feel-good run leads to more runs, and the Ride ISO2 was designed to keep you feeling good mile after mile. It can be a training workhorse to some and a marathon shoe to others thanks to a plush underfoot feel that won't break down. The Ride gives runners the power to challenge themselves every day, every mile. And because one good run leads to another, it's the perfect shoe to pair up with the Run for Good Relay.”

Saucony brought their event online, making it accessible for participants all around the world through Instagram and other social media platforms. So far, individuals in 34 countries across six continents have taken part in the relay, truly making it a global event.


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About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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