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    I Want To... Acquire New Customers

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    2. I Want To... Acquire New Customers
    3. DMS Success Story: Driving Quality Call Transfer Volume From Prospective Medical Alert Customers

    DMS Success Story: Driving Quality Call Transfer Volume From Prospective Medical Alert Customers

    Author Digital Media Solutions

    Background

    Shutterstock_713165188 Doctor shows the icon of the medical center calls on a blue background.

    A large, national personal emergency response company was looking to scale incoming call volume from their target audience. They wanted to receive phone calls from prospects over 45 years old who were interested in more information on medical alarm devices.

    Challenge

    Digital Media Solutions® (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of keeping the cost per customer acquisition under $145. Due to staffing limitations, the client needed DMS to adhere to very specific dayparting criteria, only sending through qualified calls from 9:10 am to 4 pm on weekdays. At the campaign onset, DMS could transfer up to 500 calls a day, with the possibility of higher call volume in the future if the medical device company was pleased with the call quality.

    DMS Solution

    The team of DMS performance marketing experts launched the call transfer campaign with premium publisher partners that had performed well on disability and hearing aid campaigns that were targeting similar audiences. The DMS team carefully reviewed outcome reporting to increase call allocation to publishers that were performing well and remove publishers that were struggling to produce customers.

    Results

    By leveraging the team’s expertise, DMS kept the cost per customer acquisition below the client’s goal. The medical device company was pleased with the DMS call transfer quality and CPA. Eager for more call volume from DMS, the medical alarm company increased its late afternoon staff and scaled the DMS budget to allow for 900 calls per day and accepted call transfers until 6pm.

    Contact DMS today to learn how we can drive inbound calls to your team to help you achieve your customer acquisition efforts.

    About the Author

    Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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