Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    I Want To... Acquire New Customers

    1. Home
    2. I Want To... Acquire New Customers
    3. Where Do People Go When Facebook And Instagram Are Down? (And How To Future-Proof Your Marketing)

    Where Do People Go When Facebook And Instagram Are Down? (And How To Future-Proof Your Marketing)

    Author Digital Media Solutions

    Facebook and Instagram are two of the largest social networking sites to date. These platforms provide everything from personal communications to entertainment. Whether users are talking with friends, reading news or watching cat videos, these sites see daily visits from the average user.

    So where do social media users go when Facebook and Instagram are down ? And from a digital marketing perspective, how do brands interact with their consumers when social media isn’t an option?

    Where People Go During Facebook/Instagram Downtime

    Consumers Resort To Other Social Platforms.

    While Facebook and Instagram may be your brand’s primary focus when it comes to social media marketing, it’s important to maintain a presence on additional social platforms, like Snapchat, TikTok and Twitter, where most consumers go when Facebook and Instagram are down, according to Forbes.

    When Facebook and Instagram go dark, Twitter sees an uptick in traffic. Many users tweeted the hashtag #FacebookDown during the last occurrence. In fact, when Facebook is down, even Facebook posts status updates on Twitter.

    Digital Media Solutions can help you build a presence across a variety of social platforms. Contact DMS to learn more.

    Consumers Search News Sites.

    While Facebook is down, consumers also turn to direct news sites for their current events upkeep. During a 2018 outage, traffic to publishers’ websites increased 11% and traffic to news sites’ mobile apps increased 22%. Search referral traffic was up 8% to news publishers’ sites during Facebook and Instagram’s downtime.

    How Brands Can Interact With Consumers, Despite Social Media Downtime

    Create A Multichannel Marketing Strategy.

    Maintain a multichannel marketing strategy that includes email, SMS, push and a variety of social media platforms, so your brand can consistently reach consumers. Don’t put all your eggs in one basket in case one platform goes down.

    DMS can help you expand your marketing efforts across more channels. Contact DMS to learn more.

    Organize Email Marketing Campaigns

    Use Email Marketing Campaigns.

    Make sure to maintain compelling email marketing campaigns so you can still reach your consumer base when a channel goes down. With email marketing, brands can segment and personalize their content to better resonate with specific audiences.

    DMS can help you expand your email database with opted-in subscribers. Contact DMS to learn more.

    Leverage Aimtell To Deliver Messages To Desktops.

    Aimtell lets website owners segment audiences and place messages directly on the desktops of their audiences. Messages can be automated and trigger based or manual and deployed to take the place of what would have been posted on social accounts. Request an Aimtell demo today.

    Maintain A Branded Website.

    Brands can consistently update and maintain their websites, treating them as central hubs for their companies. If consumers can’t find brands on social media because of site downtime, they are likely to turn to Google search and look for brand websites. Blogs can be a great way of publishing timely content, and Aimtell can be used to inform people when new blogs are published.

    Own Your Own Audience.

    Facebook and Instagram will always be someone else's platform and someone else's audience. The very best way you can future-proof your marketing from social media downtime is by creating a first-party database and leveraging owned communications channels. Digital Media Solutions helps brands build their own first-party databases by directly connecting consumers with the brands that meet their needs.

    Contact Digital Media Solutions today to learn more.

    Contact DMS

    About the Author

    Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

    Profile Photo of Digital Media Solutions
    Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
    • Previous Article

      Email Marketing Best Practices

      Email Marketing Best Practices

      A well-managed email campaign not only establishes relationships with your prospects, but maintains them by delivering the right content to the right people at the right stage of your sales funnel.

    • Next Article

      5 Ways To Use Data For Effective Lead Generation Campaign Optimizations

      5 Ways To Use Data For Effective Lead Generation Campaign Optimizations

      Success in lead generation is the result of regular testing and optimization, resulting in the best balance of quality versus quantity. Data must play a big part in those optimizations.

    Other content in this Stream

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      By leveraging internal data and a suite of performance advertising solutions, DMS helped a client scale qualified prospects seeking legal help to obtain SSDI.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      These five optimizations are recommendations from experts for home improvement advertisers to deploy to reach consumers when and where they are researching and shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS leveraged existing publisher partnerships to craft a call campaign that delivered highly qualified leads to the client, exceeding the client’s CPA goal by more than 20%.

      Read Article

    • DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS, tasked with generating net-new email subscribers for a national chain with evolving demographics, gained the trust of the client, increased budgets and scaled subscribers 25% YOY.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      10 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants
      12 months ago

      DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants

      mThink’s annual Top CPA Networks for Advertisers & Merchants List highlights leaders in the performance marketing space, awarding DMS the No. 1 spot for 2022.

      Read Article

    • DMS Named A Top CPA Network By mThink For Ninth Consecutive Year
      about 1 year ago

      DMS Named A Top CPA Network By mThink For Ninth Consecutive Year

      mThink’s annual Top CPA Networks List highlights leaders in the performance marketing space, awarding DMS the No. 2 spot for 2022.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.