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    I Want To... Acquire New Customers

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    2. I Want To... Acquire New Customers
    3. DMS Success Story: Generating High-Quality Calls From Prospective Hearing Aid Customers

    DMS Success Story: Generating High-Quality Calls From Prospective Hearing Aid Customers

    Author Digital Media Solutions

    Shutterstock_745037062 Doctor audiologist holding hearing aid in his hand

    Background

    A hearing aid provider was looking to scale customers that met specific criteria through call transfer campaigns. They wanted to target prospects that were living in the United States and were at least 50 years old.

    Challenge

    Digital Media Solutions® (DMS) was tasked with generating interested prospects via a warm transfer campaign, with a cost-per-acquisition (CPA) goal of $130 or lower. The DMS team would also need to meet the client’s volume goal of 80 qualified calls per day, while managing and adhering to dynamic suppression files of the client’s active customers and do-not-call (DNC) lists.

    DMS Solution

    In order to scale qualified prospects, the DMS performance marketing experts closely analyzed campaign performance immediately following initial campaign launch. By carefully reviewing all data sources, the DMS team was able to determine which sources were bringing in the most sales and which were not meeting the client’s CPA goal. The DMS team quickly and efficiently adjusted the publisher mix to maximize quality and volume.

    Results

    Due to their optimization efforts, the DMS performance marketing team was able to lower the CPA from $175 at the initial launch to $120 within the span of a month, beating the client’s CPA goal and opening the door to scale customer acquisition.

    Contact DMS today to learn how we can tap into our toolset, inclusive of our first-party data asset, proprietary technology and expansive media reach to boost inbound call volume to meet your customer acquisition objectives.

    Contact DMS

    About the Author

    Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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