DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar
DMS Thought Leaders Will Provide Actionable Strategies & Expert Insight For Digital Marketers In “Top 5 Ways To Re-Engage Your Website Visitors” Webinar
Clearwater, FL – September 13, 2021 — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced its upcoming thought-leadership webinar, “Top 5 Ways To Re-Engage Your Website Visitors,” taking place on Friday, September 17 at 2:00 pm ET.
“Top 5 Ways To Re-Engage Your Website Visitors” will feature DMS SVP of Messaging Development DJ Swanepoel and Senior Director of Messaging Jody McGarvey. The DMS industry experts will share impactful insights for marketers looking to ignite their re-engagement marketing efforts to drive enhanced short-term and lifetime value. Swanepoel and McGarvey will highlight effective audience re-engagement strategies and describe how to best leverage first-party data to create conversations and drive conversions.
Webinar attendees can expect to learn:
Strategies for re-engaging and monetizing website visitors
Why audience segmentation is so impactful for effective re-engagement campaigns
How to coordinate and personalize cross-channel tactics for audience re-engagement
How to best leverage first-party data to create conversations and drive revenue
“When it comes to re-engaging audience cohorts, including active, high-intent, lapsed or segmented groups of website visitors, Jody and I are passionate about the power of cultivating and implementing the highest-quality engagement strategies,” said Swanepoel. “Aimtell offers an innovative and effective engagement strategy throughout all seasons and all phases of the customer journey. But, especially as we approach the peak holiday shopping season, brands and digital advertisers should leverage re-engagement strategies, like Aimtell, to re-engage website visitors and scale conversions.”
Known among his peers as an experienced and accomplished marketing technologist, DJ Swanepoel has spent more than a decade fulfilling his passion for marketing and product development. Swanepoel combines his deep technical knowledge with his keen understanding of the ins and outs of marketing to consistently and successfully launch large-scale customer acquisition and advertising campaigns. As SVP of Messaging Development for DMS, Swanepoel leads SaaS product development efforts while simultaneously working on initiatives to amplify the DMS data asset.
An innovative leader in the growing world of messaging and re-engagement strategies, Jody McGarvey dedicated his career to designing and implementing the strongest strategies for businesses looking to engage and re-engage audiences, increase website traffic and leverage third-party monetization opportunities to amplify marketing ROI. A firm believer in the power of technology, McGarvey serves as Senior Director of Messaging for DMS, where he oversees Aimtell solutions, leveraging industry leading API and advanced AI technology to provide innovative visitor engagement, re-engagement and monetization opportunities.
Aimtell, acquired by DMS in 2021, is a self-managed, push messaging SaaS technology that helps re-engage and monetize website visitors with highly targeted push notifications. With a proven track record of helping publishers maximize their monetization opportunities, the DMS Aimtell Offer Network represents an inventory of third-party sponsored Aimtells, helping publishers keep monetizing website visitors even after those visitors leave their websites.
Request An Aimtell Demo
Click here to request a demo and learn more about Aimtell, the DMS self-managed, push messaging SaaS technology that helps re-engage website visitors with highly targeted push notifications.
About Digital Media Solutions
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.