Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

  • Articles
  • Case Studies
  • Videos
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Events
    • DMS Live
    • Contact DMS
    • Careers @ DMS
    • DMS Investor Info
    • DMS Toolset
    • DMS Solutions
    • DMS Team
    • DMS Voices

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    I Want To... Re-Engage Consumers

    1. Home
    2. I Want To... Re-Engage Consumers
    3. Aimtell Success Story: Leveraging Push Notifications To Engage Readers & Generate Monthly Clicks

    Aimtell Success Story: Leveraging Push Notifications To Engage Readers & Generate Monthly Clicks

    Published Date April 27, 2022
    Author Digital Media Solutions

    Shutterstock_1822134986 Creative abstract postal envelopes hologram on modern computer background, email and notification concept. Multiexposure

    News organizations seeking increased website traffic can leverage web push notifications to engage readers and enhance article view metrics. A recent analysis of one such news platform that utilizes the push notification technology Aimtell revealed great success in scaling clicks and overall subscriber count.  

    Strong Results After Just 30 Days Of Push Marketing

    Covering both domestic and international news, the news site analyzed has developed a substantial subscriber base. In the span of 30 days, this site added more than 370,000 new subscribers, received more than 1.5 million notification clicks and generated an average click-through rate (CTR) of 2.1%. By utilizing web push notifications, the site was able to drive a growing stream of traffic to recent news articles. A combination of broad and targeted push notification campaigns kept subscribers engaged and traffic levels to the website high.   

    Segmented & Broad Push Marketing Campaigns Maximize Exposure & CTRs

    A strategy consisting of manual one-time pushes and automated RSS feed campaigns helped the analyzed news site effectively share their content with their audience. A combination of broad and segmented campaigns maximized exposure, while also engaging targeted audiences with content they were likely to engage with based on their prior on-site behavior.

    Automated Push RSS Campaigns Keep Traffic Regularly Flowing On-Site

    Two unique RSS feed campaigns, which allow advertisers to share RSS feed content with push subscribers automatically, helped increase daily website traffic and article views. One campaign delivered breaking news content to all subscribers. With more than 20 million notification clicks and a 2.69% CTR, this campaign produced a steady stream of daily traffic to the news website over the course of over a year, with thousands of clicks logged daily. 

    The second RSS feed campaign had a more targeted focus, driving visitors to video news updates. This campaign deployed to a segmented audience of users who watched other video content previously and helped increase awareness of the new site’s video content.

    Combining both broad and segmented RSS campaigns provided different opportunities for the news site to engage readers. Both campaigns helped increase the news site’s traffic and content views.   

    Manual Campaigns Cover Breaking News And Topics With Broad Appeal 

    Several manual campaigns deployed by this news site achieved high CTRs and resulted in website traffic to specific pieces of featured content.   

    One campaign covering the pandemic resulted in a 4.6% CTR. As a topic with broad appeal, a non-segmented campaign was determined to be the right decision to maximize results and help keep all subscribers informed on an important, timely subject. 

    Similarly, a breaking news alert following an earthquake was delivered to all subscribers and received a strong 4.96% CTR. Breaking news content has a shorter lifespan and is typically most effective when viewed immediately. Push marketing allows advertisers to connect with audiences instantly and provide subscribers with timely content.

    This news organization successfully scaled its push subscriber count and notification clicks through a series of RSS and manual web push notification campaigns. A combination of both segmented and broad campaigns proved to be a beneficial strategy for this news site to maximize exposure and traffic, while also sending more targeted campaigns as needed to engage specific segments of their overall audience.

    Are You Looking For Innovative Ways To Retarget Your Audience?

    DMS is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. Aimtell, part of the DMS suite of SaaS technologies, is an affordable, easy-to-deploy SaaS solution that lets you immediately engage, re-engage and monetize your website visitors. With optimized messaging campaigns sending to segmented lists of consumers, you can reach the right person at the right time. Start your free Aimtell trial today! 

    Click here to learn more about Aimtell, our self-managed, push messaging SaaS technology that helps you re-engage website visitors with highly targeted push notifications.

     

    About the Author

    Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

    Profile Photo of Digital Media Solutions
    Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
    • Previous Article

      Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects

      Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects

      Brands can capitalize on the start of summer by deploying push notifications encouraging activities related to the change in season, such as making seasonal purchases or completing home improvements.

    • Next Article

      Push Notifications & Audience Segmentation: An Impactful Combination

      Push Notifications & Audience Segmentation: An Impactful Combination

      Advertisers deploying push notifications should utilize segmentation to reach targeted groups of consumers and optimize campaign performance.

    Other content in this Stream

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS, tasked with generating net-new email subscribers for a national chain with evolving demographics, gained the trust of the client, increased budgets and scaled subscribers 25% YOY.

      Read Article

    • DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants
      over 1 year ago

      DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants

      mThink’s annual Top CPA Networks for Advertisers & Merchants List highlights leaders in the performance marketing space, awarding DMS the No. 1 spot for 2022.

      Read Article

    • DMS Named A Top CPA Network By mThink For Ninth Consecutive Year
      over 1 year ago

      DMS Named A Top CPA Network By mThink For Ninth Consecutive Year

      mThink’s annual Top CPA Networks List highlights leaders in the performance marketing space, awarding DMS the No. 2 spot for 2022.

      Read Article

    • DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

      DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

      An email nurturing campaign facilitated with the DMS-owned Sparkroom lead management system, helped an already thriving brand enhance conversion rates.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • 4 Tips To Leverage Returns & Exchanges For More Sales

      4 Tips To Leverage Returns & Exchanges For More Sales

      With holiday shopping comes holiday returns, and savvy retailers must leverage the post-holiday return season to drive website visits, in-store traffic and incremental sales while collecting data.

      Read Article

    • Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue
      over 1 year ago

      Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue

      Tampa Bay Business Journal recently published a thought leadership piece from DMS Senior Vice President of Messaging, Michael Usner.

      Read Article

    • Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Using Aimtell, an ecommerce retailer generated clicks back to its website and increased sales by re-engaging active consumers who have taken on-site actions

      Read Article

    • 3 Ways To Use Audience Segmentation For Website Re-Engagement
      over 1 year ago

      3 Ways To Use Audience Segmentation For Website Re-Engagement

      Using technology like Aimtell can help re-engage audiences and nurture consumers closer to conversion, especially when leveraging first-party data to segment these audiences.

      Read Article

    • DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar
      over 1 year ago

      DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar

      DMS leaders will present the “Top 5 Ways To Re-Engage Your Website Visitors” webinar for industry peers looking to enhance their existing marketing efforts through push solutions.

      Read Article

    • Aimtell Success Story: Re-Engaging Shoppers To Drive Custom Window Treatment Sales

      Aimtell Success Story: Re-Engaging Shoppers To Drive Custom Window Treatment Sales

      An ecommerce brand specializing in custom window treatments was able to drive more than $175,000 in sales in less than three months by re-engaging shoppers with Aimtell.

      Read Article

    • Getting Started With Push Marketing
      almost 2 years ago

      Getting Started With Push Marketing

      Learn how to get started with web push notifications, including how to install, how to collect subscribers and what data is tracked.

      Read Article

    • What Is Push Marketing, And How Can It Enhance Audience Engagement?
      almost 2 years ago

      What Is Push Marketing, And How Can It Enhance Audience Engagement?

      Learn more about what push marketing is and how it can help bolster existing marketing efforts to better connect with consumers.

      Read Article

    • Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications
      almost 2 years ago

      Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications

      Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.

      Read Article

    • How Publishers Can Scale Monetization Efforts Using Push Marketing
      almost 2 years ago

      How Publishers Can Scale Monetization Efforts Using Push Marketing

      Publishers can expand monetization efforts by engaging in push marketing and deploying monetized push notifications that engage audiences on desktop and mobile devices.

      Read Article

    • What Is The Aimtell Offer Network?
      almost 2 years ago

      What Is The Aimtell Offer Network?

      Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

      Read Article

    • Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects
      about 2 years ago

      Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects

      Brands can capitalize on the start of summer by deploying push notifications encouraging activities related to the change in season, such as making seasonal purchases or completing home improvements.

      Read Article

    • Push Notifications & Audience Segmentation: An Impactful Combination
      about 2 years ago

      Push Notifications & Audience Segmentation: An Impactful Combination

      Advertisers deploying push notifications should utilize segmentation to reach targeted groups of consumers and optimize campaign performance.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.