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Display and programmatic advertising news, tips and other important information to help you maximize your display and programmatic advertising efforts

  • Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

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  • Google Dynamic Exclusion Lists: Just The Facts

    Google Dynamic Exclusion Lists: Just The Facts

    Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Taboola Stories: Just The Facts

    Taboola Stories: Just The Facts

    Taboola introduces Taboola Stories to help advertisers leverage a popular format to increase engagement and drive revenue.

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  • What Is Amazon Marketing Cloud?

    What Is Amazon Marketing Cloud?

    Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

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  • Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.

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  • Why Is TikTok Marketer Of The Year?

    Why Is TikTok Marketer Of The Year?

    TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

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  • Apple In 2020: Innovative, Yet Focused On Privacy

    Apple In 2020: Innovative, Yet Focused On Privacy

    Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.

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  • Google Ad Market Antitrust Lawsuit: Just The Facts

    Google Ad Market Antitrust Lawsuit: Just The Facts

    Google faces another antitrust lawsuit, this time related to their role in ad market pricing.

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  • Consumers Start Holiday Product Searches On Google And Amazon

    Consumers Start Holiday Product Searches On Google And Amazon

    In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

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  • Choose Actions Over Impressions: Why CPA Advertising Campaigns Work

    Choose Actions Over Impressions: Why CPA Advertising Campaigns Work

    Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.

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  • Kroger Debuts On List Of Top 10 US Ecommerce Companies

    Kroger Debuts On List Of Top 10 US Ecommerce Companies

    As consumers relied heavily on delivery of everything, including groceries, in 2020, brands like Kroger stepped up their ecommerce strategies and are reaping the benefits.

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  • Facebook Antitrust Lawsuit: Just The Facts

    Facebook Antitrust Lawsuit: Just The Facts

    The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.

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  • What Is The Nielsen ID Resolution System?

    What Is The Nielsen ID Resolution System?

    Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

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  • What Is Native Advertising?

    What Is Native Advertising?

    Native advertising is an effective digital advertising tactic that is flourishing on mobile and social media platforms.

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  • Snapchat Spotlight: Just The Facts

    Snapchat Spotlight: Just The Facts

    In a bid to compete with TikTok, Snapchat rolls out Spotlight, a new vertical video feed.

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  • Twitter Introduces Carousel Ads: Just The Facts

    Twitter Introduces Carousel Ads: Just The Facts

    Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.

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  • Why Are Facebook Advertising Prices Spiking — And What Can Digital Marketers Do About It?

    Why Are Facebook Advertising Prices Spiking — And What Can Digital Marketers Do About It?

    A variety of circumstances have led Facebook advertising prices to increase, but advertisers can leverage diversification and data to stay on top.

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  • Landing Page Optimization Drives Incremental Conversions

    Landing Page Optimization Drives Incremental Conversions

    Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

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  • U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    The growth of ecommerce has shifted marketing strategies for many brands and retailers, primarily to a digital-first approach including increased reliance on ecommerce channel advertising.

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