Display/Programmatic News

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Display and programmatic marketing news, tips and other important information to help you maximize your display and programmatic advertising efforts

  • What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • The Rise Of First-Party Data Facilitates Modern Digital Marketing

    The Rise Of First-Party Data Facilitates Modern Digital Marketing

    As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.

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  • Facebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts

    Facebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts

    Facebook announces changes to Audience Network, its digital platform for advertisers, including halting mobile web ad placements.

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  • Facebook Ad Volume Limits: Just The Facts

    Facebook Ad Volume Limits: Just The Facts

    Facebook may limit the amount of ads some advertisers can display at once.

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  • Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.

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  • The Rise Of Cross-Platform Advertising For The 2020 Olympics

    The Rise Of Cross-Platform Advertising For The 2020 Olympics

    Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.

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  • Parallel Tracking For Google Display Ads: Just The Facts

    Parallel Tracking For Google Display Ads: Just The Facts

    Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.

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  • Digital Fundraising: How Obama Mapped A Course For Future Candidates

    Digital Fundraising: How Obama Mapped A Course For Future Candidates

    In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.

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  • The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.

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  • Google First Price Auctions: Just The Facts

    Google First Price Auctions: Just The Facts

    Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.

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  • Hulu’s Programmatic Marketplace: What to Know

    Hulu’s Programmatic Marketplace: What to Know

    Hulu plans to make TV advertising more efficient with their introduction of a new programmatic marketplace starting January 1. Here’s what you need to know.

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  • Ask a Stupid Question Day: 5 Questions About Programmatic Advertising

    Ask a Stupid Question Day: 5 Questions About Programmatic Advertising

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about programmatic advertising, including: What is programmatic advertising?

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  • Pandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know

    Pandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know

    Pandora has acquired and integrated AdsWizz, the global digital audio advertising solution provider, providing easy, programmatic ad purchasing for advertisers.

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  • Modern Marketing Tips from Classic Holiday Movies

    Modern Marketing Tips from Classic Holiday Movies

    In December, we are barraged with a stream of holiday movies on repeat. Don't watch numbly, take notes. Classic holiday movies can provide lessons for modern marketers.

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