DMS Insights: Display/Programmatic News

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Display and programmatic advertising news, tips and other important information to help you maximize your display and programmatic advertising efforts

  • Twitter Introduces Carousel Ads: Just The Facts

    Twitter Introduces Carousel Ads: Just The Facts

    Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.

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  • Why Are Facebook Advertising Prices Spiking — And What Can Digital Marketers Do About It?

    Why Are Facebook Advertising Prices Spiking — And What Can Digital Marketers Do About It?

    A variety of circumstances have led Facebook advertising prices to increase, but advertisers can leverage diversification and data to stay on top.

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  • Landing Page Optimization Drives Incremental Conversions

    Landing Page Optimization Drives Incremental Conversions

    Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

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  • U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    The growth of ecommerce has shifted marketing strategies for many brands and retailers, primarily to a digital-first approach including increased reliance on ecommerce channel advertising.

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  • Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

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  • Google Display & Video 360 (DV360) Enhancements: Just The Facts

    Google Display & Video 360 (DV360) Enhancements: Just The Facts

    More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

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  • Walmart Omni-Shopping Experience: Just The Facts

    Walmart Omni-Shopping Experience: Just The Facts

    Walmart is launching an “omni-shopping” experience, combining online and in-store digital efficiencies to meet shifting consumer priorities.

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  • Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

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  • Google News Licensing Program: Just The Facts

    Google News Licensing Program: Just The Facts

    The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

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  • Google Adds ‘Nearby Product’ Features: Just The Facts

    Google Adds ‘Nearby Product’ Features: Just The Facts

    In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

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  • Digital Advertising Spend Predicted To Grow 6% In 2020

    Digital Advertising Spend Predicted To Grow 6% In 2020

    The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

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  • Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

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  • Stop & Shop Ecommerce Platform: Just The Facts

    Stop & Shop Ecommerce Platform: Just The Facts

    Stop & Shop’s new ecommerce platform and loyalty rewards program offer seamless shopping and delivery for consumers.

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  • Michelle Obama And Social Media Platforms Take On Voter Registration

    Michelle Obama And Social Media Platforms Take On Voter Registration

    Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.

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  • CVS Media Exchange: Just The Facts

    CVS Media Exchange: Just The Facts

    CVS Pharmacy launched the CVS Media Exchange, using decades of knowledge about consumer habits to serve ads across an array of different channels.

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  • Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

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  • ViacomCBS EyeQ Ad Platform: Just The Facts

    ViacomCBS EyeQ Ad Platform: Just The Facts

    Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

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  • Google’s Mortgage Feature Box: Just The Facts

    Google’s Mortgage Feature Box: Just The Facts

    In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

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  • Changes To Google AMP: Just The Facts

    Changes To Google AMP: Just The Facts

    Google changes the rules for publishers looking to gain a spot in Top Stories, which could mean the end of AMP.

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  • Google Converts Paid Ads To Free Product Listings: Just The Facts

    Google Converts Paid Ads To Free Product Listings: Just The Facts

    In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

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