DMS Insights: Display/Programmatic News

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Display and programmatic marketing news, tips and other important information to help you maximize your display and programmatic advertising efforts

  • Google Converts Paid Ads To Free Product Listings: Just The Facts

    Google Converts Paid Ads To Free Product Listings: Just The Facts

    In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

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  • Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

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  • TikTok For Business: Just The Facts

    TikTok For Business: Just The Facts

    As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

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  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

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  • Google Ditches Clickbait: Just The Facts

    Google Ditches Clickbait: Just The Facts

    In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Google Discovery Ads: Just The Facts

    Google Discovery Ads: Just The Facts

    Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

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  • List Building And Digital Engagement Drive Political Fundraising Campaigns

    List Building And Digital Engagement Drive Political Fundraising Campaigns

    Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

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  • DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

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  • The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

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  • Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

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  • Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

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  • Improved Targeting For Facebook Watch: Just The Facts

    Improved Targeting For Facebook Watch: Just The Facts

    Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

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  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

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  • Doubling Down: P&G’s Marketing Plans During Coronavirus

    Doubling Down: P&G’s Marketing Plans During Coronavirus

    “The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

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  • Google Identity Verification: Just The Facts

    Google Identity Verification: Just The Facts

    Google recently announced an extension of the identity verification program which will be required for all advertisers.

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  • Brick-And-Mortar Businesses Going All In With Digital Will Drive Long-Term Success

    Brick-And-Mortar Businesses Going All In With Digital Will Drive Long-Term Success

    Many retailers around the world are moving their brick-and-mortar businesses online because of the coronavirus pandemic, and it could help them survive and thrive.

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  • Companies Update Websites To Tackle Today’s Realities

    Companies Update Websites To Tackle Today’s Realities

    Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.

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  • What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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