---
title: DMS APEX Webinar Episode 1 AI Reality Check Registration
description: DMS APEX is a quarterly roundtable series where DMS Chief Growth Officer Rick Fox leads candid conversations with industry partners and DMS experts on the front lines of performance marketing, pressure-testing ideas and sharing real-world growth strategies.
---

![Landing Page Headline (1)-1](https://insights.digitalmediasolutions.com/hubfs/Landing%20Page%20Headline%20(1)-1.png "Landing Page Headline (1)-1")

### Reserve Your Spot

# AI Reality Check: What's Driving Performance Today And What's Coming Next

📅 Wednesday, June 3, 2026  
🕐 2:00-3:00 PM ET  
💻 Live on Zoom

Days

Hours

Minutes

Seconds

What To Expect

This isn't a keynote; it's a conversation built around one goal: leaving with a sharper, more practical read on AI than you walked in with. DMS CGO Rick Fox and a panel of performance marketing leaders will cut through the noise and get into what's actually working, what's not and what you should be doing differently.

*Leave with:* 

• A clear-eyed read on where AI is actually moving the needle in performance marketing right now

• A reality check on agentic marketing and what's in production vs. what's still a demo

• Practical frameworks for first-party data and measurement that hold up beyond the campaign

• A look ahead at what the next 12 months could mean for your team and your tech stack

## **Meet The Panel**

![Rick Fox](https://insights.digitalmediasolutions.com/hubfs/0.jpg)

**Rick Fox**  
Chief Growth Officer, DMS  
*Moderator*

![Jen Robinson](https://insights.digitalmediasolutions.com/hubfs/Jen%20Robinson-1.png)

**Jen Robinson**  
Chief Technology Officer, DMS  
*Panelist*

![jon morra](https://insights.digitalmediasolutions.com/hubfs/jon%20morra.jpeg)

**Jon Morra**  
Chief AI Officer, Zefr  
*Panelist*

![malachi rose](https://insights.digitalmediasolutions.com/hubfs/malachi%20rose.jpeg)

**Malachi Rose**  
AI Builder and Growth Advisor  
*Panelist*

DMS APEX is a quarterly roundtable series where DMS Chief Growth Officer Rick Fox leads candid conversations with industry partners and DMS experts on the front lines of performance marketing, pressure-testing ideas and sharing real-world growth strategies.   
*Where performance marketing reaches its peak.*