What To Expect
This isn't a keynote; it's a conversation built around one goal: leaving with a sharper, more practical read on AI than you walked in with. DMS CGO Rick Fox and a panel of performance marketing leaders will cut through the noise and get into what's actually working, what's not and what you should be doing differently.
Leave with:
• A clear-eyed read on where AI is actually moving the needle in performance marketing right now
• A reality check on agentic marketing and what's in production vs. what's still a demo
• Practical frameworks for first-party data and measurement that hold up beyond the campaign
• A look ahead at what the next 12 months could mean for your team and your tech stack
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