Digital marketing best practices and case studies from Digital Media Solutions, the fastest-growing independent agency focused on performance marketing

  • Deploying Strategic SEO Tactics to Monetize Organic Traffic

    Deploying Strategic SEO Tactics to Monetize Organic Traffic

    DMS Success Story: Applying SEO Best Practices to Boost High-Quality Traffic and Conversion Rates

    Read Article
  • ×

    I Want to Maximize My Campaigns!

    Thank you!
    Error - something went wrong!
  • Driving More Calls from Highly Engaged, In-Market Consumers

    Driving More Calls from Highly Engaged, In-Market Consumers

    A leader in online healthcare education was diversifying their media mix to test innovative marketing tactics.

    Read Article
  • ×

    Subscribe to DMS Insights

    Thank you!
    Error - something went wrong!
  • Social Advertising Best Practices

    Social Advertising Best Practices

    Your social campaigns need to be smart and efficient, targeted and engaging. The best practices highlighted below will help ensure your campaigns are built for success.

    Read Article
  • Implementing a Reliable LMS and Real-Time Marketing Analytics

    Implementing a Reliable LMS and Real-Time Marketing Analytics

    Setting Up for Rapid Admissions Growth with Implementation of Technology for Lead Management, Marketing Automation and Campaign Analysis

    Read Article
  • SEO Best Practices

    SEO Best Practices

    These are the SEO steps you should take immediately to help positively impact your organic results.

    Read Article
  • Custom Geo-Targeting

    Custom Geo-Targeting

    To ensure generation of only the inquiries with the highest propensity to convert, DMS made strategic zip code cuts, based on conversion performance, for both pay-per-inquiry & pay-per-click campaigns

    Read Article
  • Overcoming Penguin

    Overcoming Penguin

    DMS addressed the impacts on organic search from the Google Penguin algorithm update

    Read Article
  • Landing Page Optimization Best Practices

    Landing Page Optimization Best Practices

    If you can boost your conversion rate through landing page optimization, you’ll get more conversions for less money.

    Read Article
  • The Impact of Lead Scoring

    The Impact of Lead Scoring

    Challenge: Lower the brand's cost per conversion while cleaning up the incoming lead flow. Solution: Lead scoring.

    Read Article
  • Finding Prospective Students for Niche Programs

    Finding Prospective Students for Niche Programs

    Challenge: Digital Media Solutions (DMS) needed to boost high-quality volume for specific programs without negatively impacting the rest of the enrollment marketing campaign.

    Read Article
  • Mobile Marketing Best Practices

    Mobile Marketing Best Practices

    The best practices that follow are designed to help ensure your marketing campaigns – across every channel – work for, and appeal to, a growing mobile user base.

    Read Article
  • Reversing Cost-per-Enrollment (CPE) Trends

    Reversing Cost-per-Enrollment (CPE) Trends

    The DMS team analyzed school data combined with customized, audience-specific third-party data and overlaid DMS industry data to create a customized, strategic marketing plan for the school.

    Read Article
  • Calculating Intent to Increase Efficiency

    Calculating Intent to Increase Efficiency

    Challenge: Develop a scoring system to predict customer intent. Results: More rejected inquiries. Higher conversion rate. Decreased cost per enrollment.

    Read Article
  • Improving Conversions Through Email Re-Engagement

    Improving Conversions Through Email Re-Engagement

    Challenge:Re-engage unconverted leads to drive new conversions while keeping the cost per conversion below goal. Solution: Email re-engagement

    Read Article
  • Email Marketing Best Practices

    Email Marketing Best Practices

    A well-managed email campaign not only establishes relationships with your prospects, but maintains them by delivering the right content to the right people at the right stage of your sales funnel.

    Read Article
  • Balancing Share of Program Volume

    Balancing Share of Program Volume

    Challenge: Adjust the marketing campaign to push volume for the growing, hands-on program without increasing the cost per inquiry (CPI) or impacting the start rate of other programs.

    Read Article
  • Boosting Transfer Rates to Impact Start Rates

    Boosting Transfer Rates to Impact Start Rates

    Immediately and inexpensively reduce the scrub rate while boosting the transfer rate, without making optimizations that might compromise the longer-term campaign strategy.

    Read Article
  • Maximizing an Already Efficient Campaign

    Maximizing an Already Efficient Campaign

    We're never satisfied with status quo. Typical actions, like PPC optimizations, were no longer significantly moving the needle, so we had to try something else - something low cost and scalable

    Read Article
  • Boosting High-Quality Inquiry Volume

    Boosting High-Quality Inquiry Volume

    Challenge: Develop a customized, targeted display campaign that identifies & reaches prospects that "look like" existing customers with the intention of boosting inquiry volume from that group

    Read Article
  • Pushing Paid Search to Its Limits

    Pushing Paid Search to Its Limits

    Challenge: Push paid search performance to surpass prior year's results, even as overall paid search click prices were on the rise

    Read Article
  • loading
    Loading More...