DMS Case Studies & Best Practices

Digital Marketing Innovation Inspiration

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Digital marketing best practices and case studies from Digital Media Solutions, the largest single entry point for marketers seeking scalable and reliable, martech-enabled digital media distribution

  • DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

    DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

    Digital Media Solutions was tasked with generating net-new subscribers for the weight loss provider that met their targeting criteria at significant scale.

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  • Generating Tax Preparation Prospects: Best Practices

    Generating Tax Preparation Prospects: Best Practices

    The best practices highlighted in this article will help ensure your lead generation campaigns geared toward tax preparation prospects are set up for success.

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  • DMS Success Story: Leveraging DMS Data And Expertise To Drive High-Intent Disability Insurance Prospects

    DMS Success Story: Leveraging DMS Data And Expertise To Drive High-Intent Disability Insurance Prospects

    The DMS team of performance marketing experts needed to ensure they were reaching a highly targeted audience that would meet the law firm’s precise qualification criteria.

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  • DMS Success Story: Continual Feed Of Subscribers Created For Moms-To-Be Newsletter

    DMS Success Story: Continual Feed Of Subscribers Created For Moms-To-Be Newsletter

    Challenge: generate a steady stream of highly engaged prenatal, first-time mothers, ages 21-40, within a defined geographic area and with data that included birth dates

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  • DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

    DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

    Challenge: replace outdated, inactive newsletter subscribers with highly engaged consumers interested in receiving and learning more about hot travel deals

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  • DMS Success Story: Optimizing Data To Generate High-Quality Calls

    DMS Success Story: Optimizing Data To Generate High-Quality Calls

    Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with a cost-per-acquisition goal of $130 or lower.

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  • DMS Success Story: Driving Quality Medical Call Transfer Volume

    DMS Success Story: Driving Quality Medical Call Transfer Volume

    Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of keeping the cost per customer acquisition under $145.

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  • DMS Success Story: Utilizing DMS Expertise For Campaign Optimization

    DMS Success Story: Utilizing DMS Expertise For Campaign Optimization

    Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of a 14-20% call to customer conversion rate.

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  • DMS Success Story: Leveraging DMS Expertise To Achieve Email Subscriber Goals For Changing Demographic Targets

    DMS Success Story: Leveraging DMS Expertise To Achieve Email Subscriber Goals For Changing Demographic Targets

    Digital Media Solutions was tasked with generating net-new email subscribers for the client at significant scale.

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  • DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

    DMS Success Story: Testing And Iterating Creative And Placements To Engage Retail Consumers

    Digital Media Solutions® (DMS) was tasked with generating net-new email subscribers for the retailer at significant scale.

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  • DMS Success Story: Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals

    DMS Success Story: Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals

    As a reliable and long-standing partner, Digital Media Solutions was tasked with fulfilling a monthly allocation of 15,000-50,000 magazine subscription data leads per month, depending on client needs.

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  • DMS Success Story: Optimizing Media Mix To Drive High-Quality Prospects

    DMS Success Story: Optimizing Media Mix To Drive High-Quality Prospects

    DMS optimized campaign data sources to to drive high-intent leads to meet a large client’s volume and performance goals.

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  • DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

    DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

    DMS Digital Agency leveraged a multi-channel media mix to drive high-intent leads to meet a large client’s volume and performance goals.

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  • DMS Success Story: Driving More Calls from Highly Engaged, In-Market Consumers

    DMS Success Story: Driving More Calls from Highly Engaged, In-Market Consumers

    A leader in online healthcare education was diversifying their media mix to test innovative marketing tactics.

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  • Generating Credit Card Debt Settlement Prospects: Best Practices

    Generating Credit Card Debt Settlement Prospects: Best Practices

    The best practices highlighted here will help ensure your lead generation campaigns geared toward credit card debt settlement prospects are set up for success.

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  • DMS Success Story: Finding Prospective Students for Niche Programs

    DMS Success Story: Finding Prospective Students for Niche Programs

    Challenge: Digital Media Solutions (DMS) needed to boost high-quality volume for specific programs without negatively impacting the rest of the enrollment marketing campaign.

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  • Generating Medical Insurance Prospects During Open Enrollment Best Practices

    Generating Medical Insurance Prospects During Open Enrollment Best Practices

    These best practices will help ensure your lead generation campaigns designed for open enrollment are set up for success.

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  • DMS Success Story: Pushing Paid Search To Its Limits

    DMS Success Story: Pushing Paid Search To Its Limits

    Challenge: Push paid search performance to surpass prior year's results, even as overall paid search click prices were on the rise

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  • Lead Generation Campaign Best Practices

    Lead Generation Campaign Best Practices

    These best practices will help ensure your lead generation campaigns are set up for success.

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  • DMS Success Story: Deploying Strategic SEO Tactics to Monetize Organic Traffic

    DMS Success Story: Deploying Strategic SEO Tactics to Monetize Organic Traffic

    DMS Success Story: Applying SEO Best Practices to Boost High-Quality Traffic and Conversion Rates

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