DMS Best Practices & Case Studies

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Digital marketing best practices and case studies from Digital Media Solutions, the fastest-growing independent agency focused on performance marketing

  • Optimizing Data To Generate High-Quality Calls

    Optimizing Data To Generate High-Quality Calls

    Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with a cost-per-acquisition goal of $130 or lower.

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  • Driving Quality Medical Call Transfer Volume

    Driving Quality Medical Call Transfer Volume

    Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of keeping the cost per customer acquisition under $145.

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  • Generating Medical Insurance Prospects During Open Enrollment Best Practices

    Generating Medical Insurance Prospects During Open Enrollment Best Practices

    These best practices will help ensure your lead generation campaigns designed for open enrollment are set up for success.

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  • Lead Generation Campaign Best Practices

    Lead Generation Campaign Best Practices

    These best practices will help ensure your lead generation campaigns are set up for success.

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  • Utilizing DMS Expertise For Campaign Optimization

    Utilizing DMS Expertise For Campaign Optimization

    Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of a 14-20% call to customer conversion rate.

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  • Leveraging DMS Expertise To Achieve Email Subscriber Goals For Changing Demographic Targets

    Leveraging DMS Expertise To Achieve Email Subscriber Goals For Changing Demographic Targets

    Digital Media Solutions was tasked with generating net-new email subscribers for the client at significant scale.

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  • Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals

    Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals

    As a reliable and long-standing partner, Digital Media Solutions was tasked with fulfilling a monthly allocation of 15,000-50,000 magazine subscription data leads per month, depending on client needs.

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  • Optimizing Media Mix To Drive High-Quality Prospects

    Optimizing Media Mix To Drive High-Quality Prospects

    DMS optimized campaign data sources to to drive high-intent leads to meet a large client’s volume and performance goals.

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  • Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

    Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

    DMS Digital Agency leveraged a multi-channel media mix to drive high-intent leads to meet a large client’s volume and performance goals.

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  • Deploying Strategic SEO Tactics to Monetize Organic Traffic

    Deploying Strategic SEO Tactics to Monetize Organic Traffic

    DMS Success Story: Applying SEO Best Practices to Boost High-Quality Traffic and Conversion Rates

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  • Driving More Calls from Highly Engaged, In-Market Consumers

    Driving More Calls from Highly Engaged, In-Market Consumers

    A leader in online healthcare education was diversifying their media mix to test innovative marketing tactics.

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  • Implementing a Reliable LMS and Real-Time Marketing Analytics

    Implementing a Reliable LMS and Real-Time Marketing Analytics

    Setting Up for Rapid Admissions Growth with Implementation of Technology for Lead Management, Marketing Automation and Campaign Analysis

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  • Custom Geo-Targeting

    Custom Geo-Targeting

    To ensure generation of only the inquiries with the highest propensity to convert, DMS made strategic zip code cuts, based on conversion performance, for both pay-per-inquiry & pay-per-click campaigns

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  • Overcoming Penguin

    Overcoming Penguin

    DMS addressed the impacts on organic search from the Google Penguin algorithm update

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  • The Impact of Lead Scoring

    The Impact of Lead Scoring

    Challenge: Lower the brand's cost per conversion while cleaning up the incoming lead flow. Solution: Lead scoring.

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  • Finding Prospective Students for Niche Programs

    Finding Prospective Students for Niche Programs

    Challenge: Digital Media Solutions (DMS) needed to boost high-quality volume for specific programs without negatively impacting the rest of the enrollment marketing campaign.

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  • Reversing Cost-per-Enrollment (CPE) Trends

    Reversing Cost-per-Enrollment (CPE) Trends

    The DMS team analyzed school data combined with customized, audience-specific third-party data and overlaid DMS industry data to create a customized, strategic marketing plan for the school.

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  • Calculating Intent to Increase Efficiency

    Calculating Intent to Increase Efficiency

    Challenge: Develop a scoring system to predict customer intent. Results: More rejected inquiries. Higher conversion rate. Decreased cost per enrollment.

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  • Improving Conversions Through Email Re-Engagement

    Improving Conversions Through Email Re-Engagement

    Challenge:Re-engage unconverted leads to drive new conversions while keeping the cost per conversion below goal. Solution: Email re-engagement

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  • Balancing Share of Program Volume

    Balancing Share of Program Volume

    Challenge: Adjust the marketing campaign to push volume for the growing, hands-on program without increasing the cost per inquiry (CPI) or impacting the start rate of other programs.

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